Social Media Means
Social Media Means
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Gen Z Is Inspired Most By The Real People In Their Lives celebrities or even social celebrities.
The older we get, the fewer friends we have. According to a recent study by experts from Aalto University in Finland and the University of Oxford...
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M to the B The most-liked video on TikTok, with over 60 million likes, was uploaded by Bella Poarch and features her lip-syncing and bobbing her...
Read More »It’s been estimated that 100 million people or more, globally, have a following of over 10,000 on one or more social media accounts. Influencer Marketing Hub has reported that an estimated 1-Billion people worldwide identify as a content creator. With so many creators in operation, "influencer marketing" has reached its maturation phase and is widely accepted as a pivotal comms channel. The maturation of influencer media has placed an overdue emphasis on the trusted relationship between creators and their followers. Trust is why influencer marketing works. There is a quantifiable relationship between influencers and their followers that is measured in conversation, shares, loyalty and more. In today’s landscape trust is tenuous, but across the influencer landscape, we see it exchanged every minute—between celebrities, social celebrities, armies of micro and nano influencers, and all their followers. Brands need to be attuned to shifting cultural and demographic winds to ensure the programs built are structured to capitalize on this rare, trusted relationship. Edelman’s first-annual Gen Z survey unveils new considerations to ensure digital word of mouth (influencer) marketing is effective. We surveyed 9,600 Gen Zers ranging from 14-24 years old across six different markets, and conducted 1-on-1 interviews with 12 globally representative Gen Zers. To start, the survey recognizes the power of influence in people’s daily lives, but also unlocks an interesting shift. The data shows an evolution, a bit of a reality check and a reaffirmation of the importance of trust to create influence. It also shows the undeniable impact the last two years of COVID, economic and global strife, environmental concerns and political unrest have had on the people and institutions this generation chooses to trust.
Facebook—which is owned by Meta—is the most popular social media platform with 2.9 billion monthly active users (MAUs). Which refers to individual...
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Friendster Friendster, launched in 2002, was the first social network to allow users to create profiles and share content with their contacts. It...
Read More »2. Gen Z Is Inspired Most By The Real People In Their Lives How influencers show up, define themselves and treat others generates a perception that there is familiarity in the creator-audience relationship. We know consumers are more likely to follow creators who look, act and live lives they can relate to—like everyday people—vs. celebrities or even social celebrities. Even people who don’t monetize their channel(s) or trade experiences for advocacy become more persuasive than celebrities. Our data found the people that Gen Z trusts the most—family members (88 percent), friends (84 percent) and ordinary people doing good (81 percent)—far outrank journalists (47 percent), religious/faith leaders (44 percent) and politicians (42 percent) as sources of inspiration. Our Hot Take: Different types of influencers/creators perform different functions when built as part of a thoughtful influencer marketing strategy. Celebrities can deliver awareness and even sometimes sales, but real people, with real lives are the X-factor that delivers “trusted influence.” Everyday creators who are accessible to their followers move the needle. We encourage brands to build programs that utilize influencers that fall under the two “everyday” categories—micro/nano influencers to achieve scale and reach (people with a following in the 5K–50K range), but also hard-working, mid-tier influencers (creators that have 50K to 500K, and in some cases just under 1M followers) who can drive awareness and leverage cross-platform power to affect conversion. In both cases, these creators typically value the trust they have with their audiences, are relatable, and reciprocate the trusted relationship with their audiences that they’re friends or even family.
It is never acceptable to like your own 'gram. The simple act of posting the picture to Instagram indicates that you do, in fact, like it. Adding a...
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Social media is primarily considered a place to share photos, videos and thoughts, and music is not typically included in the social media realm....
Read More »Maybe it’s a sign of the times, of the political environment, of the strife Gen Z has witnessed since coming into their own, but Edelman’s Gen Z survey found reporters, government officials and CEOs are trusted least—when compared to family, friends and even professionals. Doctors/therapists (77 percent), scientists (75 percent), and teachers/professors (74 percent) rank as the people they trust most, while traditional celebrities (50 percent), CEOs (50 percent), and government leaders (47 percent) rank lowest. This showcases the opportunity to lean into experts in a variety of areas and converge with the broader trend surrounding the rise of financial influencers (finfluencers), skincare (skinfluencers), medical influencers (medfluencers) and more. Our Hot Take: The public relations/earned media field has always used “experts” to help drive credibility in building out a media story. Reporters trust these experts to validate a story, and provide credible, third-party perspective. Today, integrated earned media teams should use experts as a direct-to-consumer approach via the experts’ influencer channels—identifying those creators that are credentialed professionally. Professionals that have established social platforms have become a more powerful (and more trusted) alternative to press alone and can be a strong compliment paired with cultural influencers. Beyond utilizing their own channels, they can help validate and co-create content with cultural influencers to add a greater trust-factor to an influencer campaign. Corey Martin is EVP, Client Innovation and Business Development in Edelman New York's Blue Room Studio.
If you are a content creator, let's assume you have $1000 in your account. To withdraw real cash out of these coins, TikTok will charge a 50 per...
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In terms of content, there's no one single type that's guaranteed to go viral. But if you want to raise those odds, being funny and relatable in...
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5 cents Each diamond is worth 5 cents. If you have 100 diamonds, you can cash in for $50. However, TikTok also retains 50% of what you earn, so if...
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Types of Graphic Design | Graphic Design Web Design. ... UI and Interactive Design. ... Advertising and Marketing Design. ... Motion Graphics and...
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