What is 7 C's of communication?

The seven C's of communication is a list of principles for written and spoken communications to ensure that they are effective. The seven C's are: clear, correct, complete, concrete, concise, considered and courteous.

worldofwork.io - The 7 C's of Communication - The World of Work Project

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Promotion

Clear

There are several stages to clarity.

Firstly, it’s important to be clear about the purpose of the message you’re delivering. The recipient should be made aware of why they are receiving the message and what you’re trying to achieve by delivering it. If there are multiple goals, each should be laid out separately. Secondly, it’s essential that the content of the communication is itself clear. You should avoid jargon, use simple language, use simple structures and focus on the core points of your message.

Correct

It’s essential that both the factual information and the language and grammar you use are correct. If your audience spots errors in either, they will be distracted and your credibility will be greatly reduced. This will reduce the effectiveness of your communication.

Some communications simply must be correct, clear and concise.

Complete

Completeness is often one of the most important of the 7 Cs of communication. When creating a message, it’s important to give the recipient all of the information they need to follow your line of reasoning and to reach the same conclusions you have. This level of detail will be different in different situations, and you should adjust your communications accordingly. In addition, you should make things as easy as possible for the recipient. For example, if you are issuing a “call to action”, provide explicit guidance on that action. Increasingly it’s common to include things like hyperlinks in written communications or to attach FAQs, both of which help audiences access a complete set of information while also ensuring that core communications focus on core messages.

Concrete

When shaping your communication you must ensure that you are specific and that the logic and messages that you’re using fit together, build on each other and support each other. Your arguments should be based on solid facts and opinions from credible sources and you should share irrefutable data to support your argument. It may be important to help bring the solid nature of what you’ve created to life for your audience through examples that show the relevance of your messages for them as individuals.

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