Social Media Means
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What is a content bucket?

Content buckets are categories of information that brands and creators use to organize their content. Each bucket is different, but they should all relate back to the overall brand message. Brands often use six content buckets—education, inspiration, personal, promotion, conversational, and entertainment.

teachable.com - 10 Examples of Content Buckets and How to Use Them - Teachable
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5. Entertainment

The entertainment content bucket captures those looking to enjoy themselves. Entertainment posts take a more fun, interactive approach to content. This type humanizes your brand and makes it more relatable in the eyes of your audience. Entertainment pieces are also more likely to be re-shared. Whether it’s a funny meme or a comical review of a book or film, make sure it also pertains to your business.

There are several ways to go about generating entertainment content. These include:

Posting memes on social media

Leveraging nostalgia by showcasing throwbacks

Creating entertaining content about passing trends

Showcasing fun holidays

Holding contests and giveaways

6. User-generated content

If you don’t have user-generated content, you’re missing one of the most valuable content buckets. One study found that readers consider user-generated content (UGC) 9.8 times more useful than influencer content. In another study, 90% of consumers said that UGC impacts their purchasing decisions more than any other form of marketing, including email or search engine marketing. User-generated content is original, brand-specific content created by your customers and published on social media or other channels. It could be a tweet of someone praising your course or a course review by a happy customer.

Other types of user content include:

Blog comments

Forums

Podcasts

Reviews

If you’re sold on the power of user-generated content, you’ll be glad to learn that leveraging it isn’t as hard as it seems. The best part about UGC—besides that it costs almost nothing—is you’re not putting the work into creating it.

With the following tips, you can source user-generated content:

Collaborate on content with loyal customers

Post content from followers on your social media, blog, or YouTube channel

Ask your customers to leave a review

7. Product content

Product content refers to the text, imagery, and any other descriptive information that defines your product. Your product content can be anything from your course sales page to your about us page. Clearly define what your product is and what problem it solves. Otherwise, you risk other people defining your product on your behalf.

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Also, product content plays a significant role in lead generation. One statistic shows that 87% of shoppers rate product content as extremely essential when deciding what to buy, and your online courses are no exception.

Here are some tips for product content:

Speak to your target audience

Know precisely how and where your target consumers search for product information

Focus less on the features of your product and more on the benefits your users will get

Leverage visuals and infographics

Align and engage your product content with your business strategy

8. Tips and listicles

Did you know listicles are the second most popular type of blog post, behind how-to content? Listicles have been popular for almost a decade now. A listicle is a type of content that you create in a list format. Blogs about best products, best movies, or best alternatives are all listicles. You also see listicles on TikTok and other social media. These likely started as blogs, which the writer repurposed for a short video. Readers and writers love listicles because they’re easy to curate and read. If you have a list of 20 tips, you have an outline. Fill in the blanks, and you have a complete listicle. It’s also easy to write catchy headlines when writing listicle content. Most listicle headlines include numbers—which can increase click rates by 20%.

With that in mind, here are a few tips for writing listicles:

Look at trends and seasonalities. If you teach sewing, an example could be—12 best sundresses to make this summer.

Create summary-based meta descriptions

Include a table of contents so visitors can easily navigate to particular sections

9. Success stories

A customer success story shows how your course or product helped solve a problem and how solving that problem changed your customer’s life. Most successful customer stories follow a particular structure—the challenge, the solution, and the results.

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A well-crafted customer story can achieve a lot for your business. It showcases what your product does, who you created it for, and how real customers used it. Customer stories differ from case studies because as case studies focus on facts, customer stories focus on experiences.

Fortunately, leveraging stories effectively in your content strategy is easy. You can:

Build a success story page on your course site and sales page

Create a case studies section on your website

Focus on more than just facts and numbers

Highlight the ROI for every section

10. SEO Content

SEO content refers to content that you create to rank for specific keywords on search engines, mainly Google. Today, almost any content you write should be optimized for search engines.

68% of all online activities begin with a search engine

Search engines generate more than 300% more traffic for websites than social media alone With a track record like that, it’s easy to see why SEO content is one of the most effective examples of content buckets. SEO content can help you: Build brand awareness – When your blogs and other SEO content rank high for keywords, your brand gains more recognition. Generate leads – Statistics show that 14.6% of leads from SEO convert into sales . That said, SEO content must have a specific structure and follow guidelines to rank high in search results. Here are a few tips to help you get started:

teachable.com - 10 Examples of Content Buckets and How to Use Them - Teachable
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