What is a digital publishing tool?

A digital publishing platform is a piece of software that enables publishers to produce, edit and publish content online via one or many digital channels.

stateofdigitalpublishing.com - 17 Best Digital Publishing Platforms in 2022

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As readers increasingly switch to consuming content online, it is not enough for publishers to be creating digital content. With more than 60% of the world’s population consuming digital content in some form, the strategic importance of digital publishing is undeniable. Publishers are also facing increased competition for that audience, however. Even publications with print-first models are now increasingly shifting to a digital-first approach. For example, more than 70% of the New York Times’ subscriber base consists of digital subscribers. This is digital darwinism at work — businesses either adapt quickly to disruptive technologies or vanish. Digital publishing platforms are at the heart of this transition, enabling the publishing of everything from news and evergreen articles to ebooks and white papers.

What Is a Digital Publishing Platform?

A digital publishing platform is a piece of software that enables publishers to produce, edit and publish content online via one or many digital channels. A tweet or a podcast is as much a digital publication as the digital edition of the Encyclopedia Britannica. Traditionally, the term digital publishing has been most commonly associated with the web-based publishing of ebooks, reports, digital magazines, catalogs, flipbooks, etc. These could either be born-digital — originating in digital form — or digitized, which is to say, converted from a physical format to digital. Most digital publishing software also help publishers drive traffic and track analytics. This means a legacy magazine publisher, such as Good Housekeeping, can use a digital publishing platform to create online editions that are as rich and immersive as the print versions while also being able to leverage the platform to promote the digital magazine.

Digital Publishing Platforms vs CMSs

Digital publishing platforms share similarities with content management systems (CMSs). After all, both a digital publishing platform and a CMS deal with producing and sharing digital content. CMSs tend to be used to create, edit and manage web content such as web pages and blogs. Popular CMSs are Joomla and Drupal. While publishing platforms can handle these tasks, they’re also more commonly used for creating content traditionally perceived as the domain of physical publishers — think ebooks and digital magazines. Popular platforms include Joomag, Issuu and FlipHTML5. It is worth remembering that these are not rigorous definitions and the line between the two systems can become blurred. WordPress, for example, is typically thought of as a CMS used for building websites and blogs. However, adding the Paperlit plugin to WordPress allows users to convert their blog posts on WordPress to digital magazines.

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At the end of the day, the difference amounts to a matter of specialization, even if the two might have some overlapping capabilities. Our first choice for creating a flipbook wouldn’t be WordPress, while Joomag isn’t our first pick for creating a blog post.

How Do Digital Publishing Platforms Work?

A digital publishing platform supplies automated tools that allow individuals and businesses to produce, publish and distribute digital content. Most publishing platforms run on a subscription model. Once publishers create an account and subscribe to a plan, the platforms provide them with the necessary tools that help compile and design their content. A single content template can be used to create content across multiple formats such as ebooks, flipbooks, white papers or reports. A digital publishing platform also allows publishers to distribute their content online across numerous channels, a practice known as multi-platform publishing. For example, The New Yorker is known for its satirical cartoons that have been a distinguishing element of its carefully curated brand identity over the roughly 100 years of its existence. Cartoons in fact, became so central to The New Yorker that it was often described as the “best magazine in the world for people who cannot read”. But in 2020 it branched off into creating and selling audiobooks of its print editions. This is classic multi-platform publishing made possible by the power of digital publishing.

17 Best Digital Publishing Platforms in 2022

The best digital publishing platforms have certain features in common — interactive elements, a user-friendly interface and great marketing tools. Publishers should be looking for platforms that not only help them create interactive publications but also reach as wide an audience as possible. With that in mind, we’ve compiled our top 17 picks. These platforms go beyond providing publishers with the bare minimum, offering an exceptional publishing experience. We have split our picks across various categories for ease of reference, but it’s important to remember that most of these platforms are versatile and can serve many different needs.

Best Digital Publishing Platforms for Websites

stateofdigitalpublishing.com - 17 Best Digital Publishing Platforms in 2022

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