What is a good starting job for marketing?

Some examples of entry-level marketing jobs include roles like digital marketing assistant, social media marketing specialist, copywriter, and SEO specialist.

wgu.edu - The Top Entry-Level Jobs for Marketing Graduates

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There are numerous great options for marketers looking to land entry-level jobs. Here are some of the best entry-level positions for new marketing graduates.

Marketing Assistant

Marketing assistants work under marketing managers or executives. They may be tasked with marketing production work like running reports, communicating marketing strategy, compiling presentations, collecting marketing assets, or helping with promotional activities. Also referred to as a marketing coordinator, a marketing assistant role offers a wide range of experience in the field of marketing and can provide a great training ground for future success in a marketing career.

Copywriter

A copywriter writes marketing content, often referred to as copy. They may be tasked with writing blog articles, social media posts, or advertisements. Learning to write in a way that’s clear, concise, and compelling is a skill that will serve you in any role you pursue within marketing. Copywriting can require intense focus and creativity, so it’s an ideal fit for creative types who love to work independently.

Digital Marketing Assistant

Digital marketing assistants offer support specifically targeted to online marketing avenues. As there’s been a shift from traditional to digital marketing, demand for digital marketing assistants has grown. While traditional marketing includes things like direct mail, TV, billboards, and radio, digital marketing focuses on avenues like social media, content marketing, and paid digital advertising.

Social Media Marketing Specialist

If you understand how to gain traction and engagement on social media, you may enjoy an entry-level role as a social media marketing specialist working with a social media manager. Smaller brands and startups may be in search of junior-level employees, so keep an eye out. While posting on social media and running social marketing campaigns for a brand is different than doing so for your personal account, learning how to gain a following and engage naturally with followers can provide good practice for an entry-level social media role.

Sales Associate

A good sales associate understands what makes people tick. They have great people skills and understand the goals of the business as they work closely with individuals to help them make a purchase. Often when one hears the term “sales associate” they think of a retail worker, yet sales associates (or sales representatives) can work in many organizations, including tech companies. Learning how to sell is a key skill for any marketer, so an entry-level position in sales is certainly a worthwhile time investment.

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Email Marketing Specialist

Despite the growth of social media, email marketing is still very much alive. In fact, according to Hubspot, four out of five marketers said they’d rather give up social media than email marketing. Email marketing specialists focus on optimizing email funnels to deliver the right email to the right customers at the right time. A deep understanding of marketing is helpful and mastering email marketing will serve as a great foundation for any career in marketing.

SEO Specialist

“SEO” stands for “search engine optimization.” SEO specialists ensure that a company can be found when you type search terms into Google. Most SEO specialists enjoy working with data and running detailed reports to determine optimizations that should be made to pages in order for them to rank higher on a search engine results page. SEO is not going away any time soon. A marketer who understands SEO makes themselves an invaluable asset to an organization.

Affiliate Marketing Specialist

Affiliate marketing is a nontraditional form of marketing in which brands work with third parties on a commission basis. A home security company, for example, may work with several affiliates, allowing them to promote their products and giving them a certain sum of money for any sale made through their affiliate site. Affiliate marketing is a growing field and an area of expertise that’s key for seasoned marketers.

wgu.edu - The Top Entry-Level Jobs for Marketing Graduates

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