What is a smart goal for social media?

For a goal to become a reality, it needs to be specific, measurable, attainable, and realistic, as well as time specific — these are often called SMART goals.

marieennisoconnor.medium.com - How To Set SMART Social Media Marketing Goals For Your Business

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How To Set SMART Social Media Marketing Goals For Your Business

Want to move your online marketing forward? Then you need to set some SMART social media marketing goals today. It’s no secret that goal setting increases your likelihood of social media success, yet it never ceases to amaze me how many businesses have given scant thought to creating their social media goals. When working with clients to create an online marketing strategy, one of my first questions to them is simply “what are you hoping to achieve with social media?” So many times I see businesses jump on board the latest social network without any thought as to what they actually want to achieve there.

Strategy Without Goals Is Putting The Cart Before The Horse

Without goals, it’s hard to know exactly how well your social media strategy is performing. Clear goals will not only propel your strategy forward, but they will also serve as defined metrics when it comes to measuring your progress.

Common Social Media Marketing Goals

Below you will find a list of some common social media marketing goals — decide which of these are most aligned with your business goals.

Drive traffic to your website

Sell a product/advertise a service

Generate more sales and leads

Communicate with customers

Increase brand awareness

Run an awareness campaign

Establish online authority

How To Set SMART Social Media Goals

For a goal to become a reality, it needs to be specific, measurable, attainable, and realistic, as well as time specific — these are often called SMART goals. SMART goals are one of the longest-lasting, most popular goal-setting frameworks for business.

Let’s take a closer look at what makes a goal SMART

Specific — the more specific you can be with writing down a goal, the easier it will be to clearly see what it is you are trying to achieve. Let’s take as an example a goal to grow your Twitter followers.

Relevant — a relevant goal is aligned closely to your business objectives. Does this goal support your business’s objectives, vision, or values?

Time Specific — give your goal a deadline. Double Twitter follower numbers in three months.

Wrapping Up

Setting SMART goals to which you can align your social media activity is a good guarantee of online marketing success. Once you have a clear set of goals, you can track your key performance indicators (KPIs) and metrics more accurately. Make sure to revisit your goals on a regular basis to determine if you are still on track or if something needs adjusting. A winning formula is to measure, adjust and then rinse and repeat.

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Which social media is most addictive?

Twitter seems to be the most addictive social media site on the web, with Facebook, Youtube and Instagram following behind.

brandwatch.com - React: Are You Suffering from Social Media Addiction? - Brandwatch

As if we didn’t already know social media can be addictive, it was recently confirmed by science. Every form of social media has the potential to grip our attention and have us reaching for our smartphones throughout the day. It’s those lovely notification symbols that give you a nice little dopamine burst.

We decided to take a look at social media addiction through the lens of social data because where else would people talk about their social media addiction but on social media itself?

Observing social media like some sort of messed up support group for social junkies, we studied the data on those declaring addiction and what they planned to do about it. I think I’m addicted to social media MUCH more than I am to recreational drug use. This is worrying. — M1 (@LoLOrcasm) February 26, 2016

Choose Life

Using social intelligence, we decided to discover how many people were struggling and which sites are the most addictive on the net. Using search terms with variations on “I’m addicted to _______” we were able to identify people with a self-confessed social media addiction. In total, we found 39,489 mentions of addiction over five months, with women making up 56% of the conversation for gender-categorized authors. Twitter seems to be the most addictive social media site on the web, with Facebook, Youtube and Instagram following behind.

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