Social Media Means
Photo by Magnus Mueller Pexels Logo Photo: Magnus Mueller

What is a social media assistant responsible for?

Oversee all social media accounts – Facebook, Instagram, and Twitter, as well as publishing dashboards (such as Buffer). Manage all promotions and advertisements. Review analytics to assess success and recommend improvements for future ads. Develop strategies to increase followership and engagement.

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Student Involvement and Leadership Center

Social Media Assistant

Job Description

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The Student Involvement and Leadership Center Social Media Assistant works with a team of student Programming Assistants and a student Marketing Assistant to plan, create, manage, implement, and evaluate the social media marketing for all Student Involvement and Leadership Center programs and events.

Responsibilities

Work with the student Marketing Assistant and team of student Programming Assistants (team of ~9 students) to create and implement social media marketing plans for each hosted program. Visit our website, www.boisestate.edu/getinvolved, for a calendar of upcoming programs and events. Oversee all social media accounts – Facebook, Instagram, and Twitter, as well as publishing dashboards (such as Buffer). Manage all promotions and advertisements. Review analytics to assess success and recommend improvements for future ads. Develop strategies to increase followership and engagement. Manage regular posting schedule of event promotions. Develop miscellaneous content to increase followership. Host special programs, such as “Instagram Challenges.” Create Facebook events for each hosted program. Monitor and respond to comments and direct messages in a timely manner. Make occasional posts to cross-promote events hosted by other departments. Manage social media engagement during events, such as Facebook Live and other live posts. Collaborate with University Communications and Marketing staff to cross-promote events on the official Boise State University accounts.

Manage photo albums on department drives and Google Drive.

Work with the Marketing Assistant to promote Student Involvement and Leadership Center at University wide events.

Qualifications

Strong functional knowledge of social media principles, practices, and the desire to apply that knowledge in a professional environment. Ability to learn and adhere to university brand standards and divisional marketing practices.

Excellent written and oral communication skills.

Ability to work well and quickly under pressure both individually and as a part of a team.

Excellent project management skills to consistently meet deadlines.

Ability to relate to and assist all members of our diverse campus community. Applicants must be currently enrolled at Boise State University in a certificate/degree-seeking program and, if hired, be enrolled in six credits or more each semester that they are employed. Applicants must have at least a cumulative 2.50 GPA and, if hired, must maintain at least a cumulative 2.50 GPA each semester they are employed.

Other Information

This paid student position can also be registered for internship credits.

Starting hourly wage of $12.00.

Paid summer training June 20 – July 29, 2022. 5-10 hours per week. Position commitment August 1, 2022 – May 5, 2023, at 15 hours per week. A minimum of 10 office hours; the remaining hours will be completed via staff meetings, program attendance, remote work, and additional office hours as needed. Fall training will be the week of Monday, August 1, 2022. Spring training will be the week of January 2, 2023. Staff will not work during Thanksgiving Break, Spring Break, and two weeks during Winter Break. There will be weeknight and weekend commitments. Work Study is not required for this position; however, work-study recipients are encouraged to apply. Apply using the online application available on our website, www.boisestate.edu/getinvolved. Application are due by 11:59 PM MST on Sunday, February 27, 2022. Interviews will take place during the weeks of February 28 and March 14. Questions? For questions about this position please contact Mikayla Mitzel (mikaylamitzel@boisestate.edu) or visit us in the Student Involvement and Leadership Center (2nd floor of the Student Union above the BRC).

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Engagement is a key contributing factor in your TikTok growth, making the like:view ratio more important than you think. Like:View ratio is a key measure while monitoring your TikTok analytics. A 1:10 of like to view ratio is considered satisfactory. This means there should be at least one like for every ten views on your post. If your like:view ratio is under this safe zone, the TikTok algorithm will likely boost your content reach to a wider audience. Bonus Tip: Completed views carry a higher weight in the algorithm. Hence, keeping your videos between 10-15 seconds is recommended. This way, you'll increase the chances of your post going viral.

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