What is a social media manager or coordinator?

What does a social media coordinator do? As a Social media coordinator, you will develop original content and suggest creative ways to attract more customers and promote our brand. Ultimately, you should be able to increase web traffic and customer engagement metrics aligned with broader marketing strategies.

resources.workable.com - Social Media Coordinator job description - Workable resources

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Social Media Coordinator responsibilities include:

Researching audience preferences and discover current trends

Creating engaging text, image and video content

Designing posts to sustain readers’ curiosity and creating buzz around new products

Job brief

We are looking for a talented Social media coordinator to create and maintain a strong online presence for our company. Your role is to implement online marketing strategies through social media accounts. If you are a tech-savvy professional with an interest in communicating with clients through online channels, we would like to meet you.

What does a social media coordinator do?

As a Social media coordinator, you will develop original content and suggest creative ways to attract more customers and promote our brand. Ultimately, you should be able to increase web traffic and customer engagement metrics aligned with broader marketing strategies.

Responsibilities

Research audience preferences and discover current trends

Create engaging text, image and video content

Design posts to sustain readers’ curiosity and create buzz around new products

Measure web traffic and monitor SEO

Stay up-to-date with changes in all social platforms ensuring maximum effectiveness

Train co-workers to use social media in a cohesive and beneficial way

Facilitate online conversations with customers and respond to queries

Report on online reviews and feedback from customers and fans

Develop an optimal posting schedule, considering web traffic and customer engagement metrics

Oversee social media accounts’ layout

Suggest new ways to attract prospective customers, like promotions and competitions

Requirements and skills

Proven work experience as a Social media coordinator

Expertise in multiple social media platforms

In-depth knowledge of SEO, keyword research and Google Analytics

Ability to deliver creative content (text, image and video)

Familiarity with online marketing strategies and marketing channels

Ability to gasp future trends in digital technologies and act proactively

Excellent communication skills

Multitasking and analytical skills

BS degree in Marketing, New media or relevant field

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What are the 6 P's of creativity?

He considered the six Ps of creativity – Process (cognitive), Product, Personality, Place, Persuasion and Potential.

kimtasso.com - The psychology of creativity - Kim Tasso

I have studied creativity and innovation extensively in the past and admire the work of people such as Bird, Buzan, Cabral, De Bono, Doblin, Grundy, Hayes, Henry, Kirton, Kline, Perkins, Snowden, Sternberg, Thomke and Wallace to name a few.

Big C Creativity

The psychology of creativity applies empirical, scientific rigour to the study of pioneering creativity – which is sometimes called “big-C” creativity. Simonton (University of California) defines big-C creativity as “a person solving a problem or creating an object that significantly impacts how others think and live their lives”. He considers two aspects – originality and functionality.

Theories of creativity

In 1950, psychologist J P Guildford challenged the research community to study creativity and was the first to differentiate between convergent and divergent thinking. Many psychologists study “little c” creativity – the stuff of everyday life. There are many creativity theory models including those from the realms of developmental psychology, psychometric, economic, stage, cognitive, problem solving, expertise based, evolutionary, typological and systems theory.

Six Ps of creativity

Sternberg called his theory “investment theory” – and notes that people buy low and sell high – they generate and pursue ideas and concepts that seem unusual and out of the mainstream which have the potential for the most growth. He also saw creativity occurring at the confluence of several factors. He considered the six Ps of creativity – Process (cognitive), Product, Personality, Place, Persuasion and Potential.

Personally, I prefer the six faceted snowflake model by Perkins (see above).

These and related topics are explored further in the occasional course that I run called “Problem solving, creativity and innovation” for the PM Forum. http://www.pmforum.co.uk/training/index.aspx

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