Social Sharing tools are the technology behind embedding of buttons and other widgets onto your website to encourage social sharing, recommending or bookmarking within your site and blog.
Questions to ask to make sure you're following the best approach to social sharing
Social Sharing tools are the technology behind embedding of buttons and other widgets onto your website to encourage social sharing, recommending or bookmarking within your site and blog.
We have a separate post on the social networks that are most important to shares in different sectors and countries.
Despite their ability to spread your content, increase your traffic and even aid your SEO efforts, many sites are still ignoring or not using the right sharing tools. The infographic below from popular sharing service AddThis shows why it is essential to implement these tools effectively.
Why do people share content?
Making the best use of Social Sharing technology requires content that is worth sharing in the first place. A great piece of research was conducted by the New York Times Consumer Insight Group on why people share online, well worth a read if you are creating content and wanting to understand how to encourage sharing. You can view the report here. The 5 reasons people share content the report highlights (in order) are:
To bring valuable and entertaining content to others To define ourselves to others To grow and nourish our relationships Self-fulfilment To get the word out about causes or brands
Which sharing tools are available?
This is straightforward. The are 3 main services are:
We recommend the third approach since the top two tools, while easy to use do not update to show shares from other sources such as social media management systems like Hootsuite or Tweetdeck. Using the native services of Facebook, Twitter and so on will check in real-time to see what the latest number of counts are. To help here, plugins are available for CMS such as WordPress, Drupal, Magento etc. We use the Yoast “Social Buttons”since they are flexible and include tracking in Google Analytics and GetClicky.
If you are however looking at systems that incorporate sharing with social login which helps create a much richer user experience you would look at services such as Gigya & Janrain, while they require larger budgets the service level, quality of product & features are impressive.
Which networks should you include?
According to social sharing plugin AddThis, Facebook is far and away the number one place where people share content through their widget, taking 39% of the pie, Gigya recently claimed it was 44% on their blog as well. The point is to consider that around 60% of shares are being made outside of Facebook – so at least include Twitter and with their recent improvements and the launch of "plus your world", Google+. Others would be largely determined by your audience, B2B would absolutely include LinkedIn for example.
What are the 10 advantages of social media?
What are the top 8 advantages of social media? Global connectivity. ... The right place for noble causes. ... An excellent tool for education. ......
Your Gmail account is considered inactive when you haven't accessed it for more than 24 months (two years). If your account becomes inactive, you could lose the data that you stored in Gmail, such as messages, files, pictures, and videos. Still, you won't lose the account.
As of June 2021, Google may delete content in Gmail accounts that have become inactive. Your Gmail account is considered inactive when you haven't accessed it for more than 24 months (two years). If your account becomes inactive, you could lose the data that you stored in Gmail, such as messages, files, pictures, and videos. Still, you won't lose the account.
Gmail Account Deletion Policy History
In years past, you could keep your Gmail account as long as you used it in a sensible manner. You had to use it, though. Google automatically deleted Gmail accounts after nine months of inactivity. Not only were the folders, messages, and labels deleted, the account's email address was also deleted. Nobody, not even the original owner, could set up a new Gmail account with the same address. The delete process was irreversible.
Google received widespread criticism when a large number of users reported their inactive accounts were deleted without warning, giving them no time to back up their data. This public relations concern may have contributed to the change in policy.
Now, accounts are not deleted, and users are notified before their accounts are labeled inactive. Also, they are given a longer time span of inactivity before Google deletes all content.
How to Keep Your Account Active
To keep your Gmail account active, log in to your email account once in a while. Log in and view your emails at least once a year (or more often to be on the safe side). You can send an email, delete an email, or perform any task while logged in to Gmail for it to remain an "active" account. Just make sure you're online when you log in.
If your Gmail account disappears, promptly contact Gmail support for help.
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Social Media Means
Photo: Plann
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