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What is an example of a social media tools?

Facebook (social networking tool example). YouTube (media sharing tool example). Instagram (social networking tool example). LinkedIn (social networking tool example).

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88 Social Media | Types of Social Media Tools

Social media tools fall into different categories based on what they are used for. Hootsuite, a popular social media-planning tool, outlines 10 different types of social media.

Media sharing networks – share photos, videos and other media

Social networks – connect with people

Discussion forums – share news and ideas

Bookmarking and content curation networks – find and review businesses

Blogging and publishing networks – publish content online

Interest-based networks – shop online

Sharing economy networks – trade goods and services

Anonymous social networks – communication anonymously

Types of social media via Hootsuite

This module will examine a few popular examples of social media tools you might want to use as part of a social media strategy to reach your academic colleagues, your research funders, potential policy makers, and all those interested in your research:

YouTube (media sharing tool example).

LinkedIn (social networking tool example).

Medium (discussion forum example).

There are other social media tools that will not be explored in detail in this module including ResearchGate or Academia.edu, two examples of social networking tools for academics. The purpose of this module is to explore social media tools that are used to share research with multiple audiences, not solely academic audiences. TikTok will also not be explored in detail as its use by academics to reach audiences interested in their research is just emerging, although the video provides a compelling argument for individual academic use of TikTok to support an academic writing practice. Be aware that social networking sites create value by selling you and your information to advertisers. You are the product that social media services seek to monetize to advertisers. Therefore, it is best to use networks that allow you to reach the largest possible audiences.

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What are the five pillars of social media?

The Five Core Pillars of Social Media Marketing Strategy. Before you dive right in and publish something on social media, let's take a step back and look at the bigger picture. ... Planning and Publishing. ... Listening and Engagement. ... Analytics and Reporting. ... Advertising.

buffer.com - Social Media Marketing - Buffer

1. Strategy

Before you dive right in and publish something on social media, let’s take a step back and look at the bigger picture. The first step is to think about your social media strategy. What are your goals? How can social media help you achieve your business goals? Some businesses use social media for increasing their brand awareness, others use it for driving website traffic and sales. Social media can also help you generate engagement around your brand, create a community, and serve as a customer support channel for your customers. Which social media platforms do you want to focus on? The major social media platforms, mentioned above, are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. There are also smaller and up-and-coming platforms, such as Tumblr, Tik Tok, and Anchor, and social messaging platforms, such as Messenger, WhatsApp, and WeChat. When starting out, it’s better to pick a few platforms that you think your target audience is on than to be on all platforms. What type of content do you want to share? What type of content will attract your target audience best? Is it images, videos, or links? Is it educational or entertaining content? A good place to start is to create a marketing persona, which will help you answer these questions. And this doesn’t have to be fixed forever; you can always change your strategy according to how your social media posts perform. To help you create a great social media strategy, here are our long-form, step-by-step guides on creating a social media strategy and social media marketing plan.

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