Social Media Means
Social Media Means
Photo: VICTOR JOSEPH
Two C'S of Marketing - Customers and Competitors.
PCF Domains and overarching statements Professionalism. Values and ethics. Diversity. Rights, justice and economic well-being. Knowledge. Critical...
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Look through a few photos and scan the comments. If the comments are clearly irrelevant or gibberish, they're from fake followers....
Read More »"What is Marketing?" , My professor questioned us in the first session of Marketing Fundamentals course. As a gesture of class participation, everyone jumped into explaining that "Marketing is the act of producing goods and services and promoting it for generating sales." Giving a silly smile, he quickly dismissed what we said and what we thought as correct. He explained to us that we have missed the two major factors of marketing while defining it - Target ( Customers) and Competitors. Marketing effort can't be based without understanding needs and desires of customers. Products and services should be designed to address those needs. So, does it mean that we should fulfill every need of customers? Not all, we need to find the relevant need with traceable size and which provides good ROI to us if we decided to invest in it. We should also target a relevant customer segment. Segmentation can be done on the basis of age, gender, lifestyle, income and a particular segment can be targeted to provide and promote our goods and services. While focusing on the needs of customers, we should not forget about our competitors. What are our competitors doing? Are they producing similar products and services? How are they doing it differently? What is their market share? What is their potential growth strategy? How strong is the brand image? A good knowledge about competitors can help us to develop ways of maintaining the competitive advantage. It will also give us the opportunity to focus on the areas uncovered by them to strengthen our market share. Therefore, a good marketer has a clear cut idea of its target(customers) and competitors and plan its marketing mix accordingly. Even though these two factors are the key to marketing success, one should never forget the power of conducting market research before planning any marketing mix. Marketing research may not guarantee success but it is always better than guessing. Research can be a solid foundation to develop clarity on Target(Customers) and Competitors.
How often you post can also affect how your content is distributed on the platform (TikTok recommends posting 1-4 times per day). To find a posting...
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The 7Ps of marketing are – product, pricing, place, promotion, physical evidence, people, and processes. The 7 Ps make up the necessary marketing...
Read More »The Ps refer to People, Planet, and Profit, also often referred to as the triple bottom line.
In this section we will be looking at the 3Ps; People, Planet, and Profit of sustainability. Sustainability has the role of protecting and maximising the benefit of the 3Ps. Green programs take care of people. They acknowledge the planet’s needs by respecting its valuable resources, and they aim to produce profit without waste. The triple bottom line (TBL) is the idea that companies prepare three separate bottom line measurements. The TBL is a version of the balanced scorecard approach, and ultimately what a company measures is most likely to get the most attention. However, companies rarely measure the social and environmental impact of their business. What this highlights is that the relation between business and green mindset, in order to reach and maintain realisation, may not be as straightforward as we expect it to be. The articles below introduce a few other 3P models that may be of interest.
TikTok pays between 2 to 4 cents per 1,000 views on a video. The payout varies depending on certain factors that aren't disclosed by TikTok...
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10,000 ← 9999 10000 10001 → Cardinal ten thousand Ordinal 10000th (ten thousandth) Numeral system decamillesimal Factorization 24 × 54 14 more rows
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Here are the top 200+ trendy Instagram usernames for boys and girls that you can use for your Instagram profile. ... 200+ Trendy Instagram...
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For instance, less famous influencers with up to 10k followers may set their rates at $25-$50 per post, an established one with 30-80k followers...
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