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What is honeycomb theory?

The idea behind the honeycomb model is that of the 7 key building blocks delineated by the model, companies can select the ones most relevant to their business, and focus their attention on the key functionalities.

smartinsights.com - Digital Marketing Models: The Honeycomb model - Smart Insights

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Use the honeycomb model to help inform your social media strategy

Back in 2011, a group of professors from Canada; Jan Kietzmann, Kristopher Hermkens and Ian McCarthy created the Honeycomb Model to review social media effectiveness, looking at reasons why users engage with social media. The idea behind the honeycomb model is that of the 7 key building blocks delineated by the model, companies can select the ones most relevant to their business, and focus their attention on the key functionalities. We created this simple table to help you evaluate each of the seven blocks, so you can decide which ones, and how many, your organization should focus on.

Social media building blocks:

Identity: Data privacy controls and tools for user self-promotion

Presence: Creating and managing the reality, intimacy and immediacy of the context

Relationships: Managing the structural and flow properties in a network of relationships

Reputation: Monitoring the strength, passion, sentiment, and reach of users and brands

Groups: Membership rules and protocols

Conversations: Conversation velocity, and the risks of staring and joining

Sharing: Content management system and social graph

Free essential marketing models Our free guide details 15 classic planning tools to help you use data and analysis to develop your marketing strategy. Access the Essential marketing models for business growth

Step-by-step digital marketing planning for you

Looking for new strategies and tactics to plan your always-on and campaign social media marketing? Get started today with our acclaimed marketing structure, the RACE Framework. A popular planning model for large and small teams, and individuals, RACE walks you through your customers' experiences of all your marketing channels, integrated across reach, act, convert, and engage. Structure your marketing plan around a funnel proven to boost performance. Join Smart Insights as a Free Member for instant access to our free digital marketing plan template to hone your skills and drive the results you need. Free digital marketing plan template Our popular marketing planning template is structured across the Smart Insights RACE Framework. Join Smart Insights as a Free Member to download our digital marketing plan template today Access the Free digital marketing plan template

Social media marketing model

In summary, the Honeycomb model is a great framework for considering social media networks but it is not a decision tree and therefore the final decision as to ‘which network should we select?’, still, needs to be taken within the organization. For more information on digital models, see our free digital marketing models guide.

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Does the title matter?

Job titles serve as rungs in your career ladder. They signal to future employers that you have acquired skills, achieved a level of competence, and had experiences and responsibilities in your field. Let's dig into some of the essentials and see why you should make your title a priority in your career development.

wgu.edu - Why Job Titles Matter - Western Governors University

If you're working in a defined area of IT or business, such as database management or human resources, it may be beneficial for you to have your title reflect that if you want to gain more responsibility in that arena. That will also signal to other employers you are exactly the person they are looking for when they are looking to hire. This is especially important during the application process because, according to Indeed, more and more companies are utilizing software to scan an applicant's resume looking for certain keywords to match the best person for the job. If you are an accomplished cybersecurity professional with experience in cloud security, for example, make sure your job title reflects that to maximize your chances of getting the interview. If you have a more generic title, then a clear description of your duties and certifications in your resume can make up the difference. Make sure you are telling employers exactly what your skills are and where you are most likely to shine.

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