Photo: Anete Lusina

What is Musk against Twitter?

Musk has been loudly critical of Twitter's rules aimed at curbing harassment, hate speech, extremism and misinformation about elections and public health, arguing that the company's efforts to promote what it has long called "healthy conversations" are too restrictive.

npr.org - Here's what Elon Musk will likely do with Twitter if he buys it - NPR

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On Thursday, a judge gave Musk and Twitter until Oct. 28 to close their deal, end a bitter months-long legal fight and avoid a high-profile trial. While there's no certainty Musk may not have another change of heart, if he does assume control of Twitter, what would that look like? He has given hints but also left plenty of questions unanswered.

When it comes to speech, anything goes

His contacts and supporters egged on that view, according to text messages released in court filings last week. "Are you going to liberate Twitter from the censorship happy mob?" podcast host Joe Rogan wrote to Musk the day Musk revealed his stake in Twitter. "I will provide advice, which they may or may not choose to follow," Musk replied. On those sites, he said, "the feature is the bug — where being able to say and do the kinds of things that are prohibited from more mainstream social media platforms is actually why everyone gravitates to them. And what we see there is that they are cauldrons of misinformation and abuse."

Trump and other banned figures are likely to return

On top of loosening content moderation rules, a Musk-owned Twitter would also likely usher in the return of former President Donald Trump. After the Jan. 6, 2021, insurrection at the U.S. Capitol, Twitter permanently banned Trump for breaking its rules against inciting violence. In May, Musk said that the ban "was a morally bad decision, to be clear, and foolish in the extreme" and pledged to reverse the ban. That could mean lifting bans on conspiracy theorist Alex Jones, who was kicked off for abusive behavior in 2018; Rep. Marjorie Taylor Greene, R-Ga., whose account was suspended in January for tweeting misleading and false claims about COVID-19 vaccines; and 2020 election deniers like Michael Flynn, Sidney Powell and Mike Lindell, who were all banned in early 2021. The person urged Musk to hire "someone who has a savvy cultural/political view" to lead enforcement, suggesting "a Blake Masters type." Masters is the Republican Senate candidate in Arizona who has been endorsed by Trump and has echoed his false claims that the 2020 presidential election was stolen from him.

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"If Trump is replatformed on Twitter, it makes it easier for [Meta president of global affairs] Nick Clegg and [Meta CEO] Mark Zuckerberg to say, 'Well, he's already back on Twitter. We might as well let him back on Facebook,'" said Nicole Gill, executive director of Accountable Tech, a progressive advocacy group.

Management shake-up, staff departures

Musk is also expected to shake things up internally at Twitter. Agrawal, who succeeded Twitter co-founder Jack Dorsey in the CEO role less than a year ago, will likely head for the exit, potentially with a $42 million payout. After a video meeting a few weeks later with Agrawal and Musk, Dorsey tersely summed up the situation in a text to Musk: "At least it became clear that you can't work together. That was clarifying." It's unclear whom Musk might install in Twitter's management ranks. His contacts floated various ideas in text messages, including a former Uber executive who once suggested spying on critical journalists, and investor Jason Calacanis, who volunteered himself for CEO, but Musk didn't bite on any of the suggestions. This has fueled speculation that Musk, who already runs multiple companies, could take the reins himself. "Please send me anyone who actually writes good software," Musk wrote to one investor. "I will oversee software development." Whoever is in charge of day-to-day operations will likely be faced with a smaller workforce. Hundreds of employees have reportedly left in the months since the Musk saga began, with many inside Twitter disheartened by Musk's plans to overhaul the company.

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Costs and staff cuts are only two pieces of the equation. In the spring, Musk pitched investors that he would quintuple Twitter's annual revenue to $26.4 billion by 2028 and attract 931 million users by that same year, up from 217 million at the end of 2021, according to an investor presentation obtained by The New York Times. He may have little choice other than to find alternate sources of revenue besides advertising, given the weak state of the digital ad market and the changes he wants to make to content moderation. What exactly he meant is, as always, anyone's guess. But this summer, Musk told Twitter staff that the company should emulate WeChat, the Chinese "super-app" that combines social media, messaging, payments, shopping, ride-hailing — basically, anything you might use your phone to do. "You basically live on WeChat in China," Musk said in June. "If we can re-create that with Twitter, we'll be a great success." But Musk is optimistic. "Twitter probably accelerates X by 3 to 5 years," he tweeted, "but I could be wrong."

Editor's note: Facebook parent Meta pays NPR to license NPR content.

npr.org - Here's what Elon Musk will likely do with Twitter if he buys it - NPR

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