What is new global media?

Global media refers to forms of mass communication that reach across the world. Today that includes everything from traditional media, such as TV, radio, and newspapers, to social media like YouTube, Twitter, and Facebook.

study.com - Impact of Global Media on Social Values - Video & Lesson Transcript

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Human Rights & Democracy

One of the most obvious recent examples of how global media has impacted social values comes to us from the time of the Arab Spring, where citizens of numerous Arab and North African nations began a series of demonstrations that called for everything from democracy to human rights in countries known for quite the opposite. While there is some debate about the specifics, it's clear that global media was involved in these pro-democracy and pro-human rights protest in at least one of three ways: Global media helped spread the message of human rights and democracy. In a way, it planted the seed that an alternative to living under a dictatorship was not only possible but also successful in other countries. Global media, especially social media, may have helped incite or sustain the Arab Spring by coordinating protest activities. Global media helped spread the message about such protests to neighboring countries and the world. The initial success of one protest blasted in the media may have helped foment the start of a protest in a neighboring country as a result.

Health & Beauty

Global media can impact social values in terms of health. For example, World No Tobacco Day occurs on May 31st of each year and is backed by the member states of WHO, the World Health Organization. WHO and these member states use social media to drive awareness of the problems associated with smoking across the world. Of course, the opposite is also possible with respect to improving people's health. Various forms of media can inundate society on what perfect beauty is supposed to look like. In Western countries, this media influence can result in girls starving themselves to be skinny, while fuller formed women are trolled. In Thailand, harsh skin-whitening products are sold to match a certain stereotype of beauty. Global media helps spread this message far and wide.

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Cropped vests

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