What is rule of thirds in social media?

The Rule of Thirds Generally speaking, social media accounts want to abide by the rules of thirds: 1/3 promoting your product or services, 1/3 interacting with others, and 1/3 sharing industry news and tips you believe your followers could benefit from. It sounds simple, because that's exactly how it should be.

marketing-partners.com - How to Use the Social Media Rule of Thirds - Marketing Partners, Inc

What skill is most in-demand?

Top 20 In-Demand Skills Overall Social Media. Sales & Marketing. Time Management. Financial Analysis. Engineering. Strategy. Social Media...

Last updated Feb 1, 2021

Which app is best for chatting without phone number?

Yep! Discord is a VoIP and instant messaging platform where you can enjoy voice calls, video calls, text messages, and sending media and files in...

Last updated Apr 7, 2019

Promotion

Maintaining a successful social media presence can be a daunting task — juggling your profiles on multiple platforms while keeping pace with the ever-changing social media world is intimidating. Fortunately, there’s a ‘golden rule’ of social media strategy that involves a simple formula, but one that is often overlooked: The Rule of Thirds.

The Rule of Thirds

Generally speaking, social media accounts want to abide by the rules of thirds: 1/3 promoting your product or services, 1/3 interacting with others, and 1/3 sharing industry news and tips you believe your followers could benefit from. It sounds simple, because that’s exactly how it should be. Ultimately, social media boils down to communication, and just as the best face-to-face communication is done with two-way understanding in mind, (rocket scientists aside) social media is no different. It’s important that you balance your social media posts just as you would your face-to-face conversations with a friend. Endorse things that others have done, show that you’re involved in relevant news, and limit how much you talk about yourself. First and perhaps foremost in your mind: Promotion. This is often where an organization’s social media attention focuses, as it’s easiest to talk about what you know best — your own goods and services. When giving a speech, it’s not uncommon to include a personal anecdote to amplify the message. The speech loses value, however, when the anecdote becomes the bulk of the message. What was originally meant to supplement the main idea has now become the focus, and this is where many accounts exert most of their social media efforts. Consider the example that we can all unfortunately relate to: meeting someone who only wants to talk about him/herself. When someone limits the topic of conversation to the individual, there isn’t any real conversing. So, social media managers, get off your high-horse and switch up the topics.

Engage

It’s in the name -- ‘social’ media. It exists to become a platform where people can interact and share experiences with each other. Conversing with your public could be as simple as liking an influencer’s post, retweeting or sharing someone else’s message, or mentioning a follower when you post a question to start a conversation in your community. Ignoring the conversational aspect of social media is similar to a speech-giver skipping the Q&A section of the seminar. Without creating an environment to listen to the audience, you’re sending an “I don’t care for your input” type of message, and that could bring a swift end to any community building. The last element of the social media rule of thirds goes into the bigger picture, and thus brings us to the share phase.

What are the two skills a Social Media Coordinator needs to have?

Social Media Coordinator Qualifications / Skills: Excellent social listening skills. Ability to understand historical, current, and future trends...

Last updated Nov 1, 2022

Where is my referral code?

In other words, a referral code is a type of special ID – a unique combination of numbers and letters that's assigned to a person, the referrer,...

Last updated Mar 5, 2018

Promotion

Just as conversations show interest in other people, sharing relevant content shows interest in your industry, something greater than your brand. Any nonprofit, business -- you name it, is part of a whole. Using content that revolves around organizations like your own shows a greater comprehension of the industry. Looking at which other non-profits have found the right balance can encourage your messaging (and hopefully results!) to mirror theirs.

Finding the Balance

Not sure where to start? Not to worry, in this section we’ll be looking at a couple of nonprofits who have created social media posts that balance their overall message. First on our list comes Make-a-Wish. While they could solely post their own content surrounding the heartwarming stories of kids getting their wishes granted, Make-a-Wish ties in external content to represent their interests.

For example, on MLK day, Make-a-Wish posted this quote from Dr. King:

What made this particularly effective was the quote they used “Only in the darkness can we see the stars.” which maintains the lens of positivity and hope that the brand is built on. They show their dedication to society’s welfare in more ways than just posting about what ARC members have done, and that boosts the strength of their message. As nonprofits are socially driven enterprises, it’s essential that their social media posts don’t exclusively cover what they’ve done. Only using the ‘promote’ section of the rule of thirds would spell disaster for nonprofits, as it would express self-absorption – the antithesis of advocacy for public good. The bottom-line for creating social media communities that will thrive is all about finding a balance. Aiming for 1/3 promotion, 1/3 conversation, and 1/3 industry information, you can deliver the most successful messaging to your audiences.

-----

James Randolph is a senior at Champlain College majoring in Public Relations, with a specialization in marketing. He's learned a smile is a universal language, whether at home in Connecticut, in Vermont, or in Madrid, Spain.

marketing-partners.com - How to Use the Social Media Rule of Thirds - Marketing Partners, Inc

Which degree is most valuable in future?

Here are some fields that are expected to have growth potential and continue to develop. Engineering. Engineering is a large scientific branch...

Last updated May 13, 2019

What does new media mean?

New media is any media—from newspaper articles and blogs to music and podcasts—that are delivered digitally. From a website or email to mobile...

Last updated Apr 12, 2022

Promotion

What is the easiest app to make a video?

The best video editing apps in full LumaFusion (iOS) ... KineMaster (Android, iOS) ... iMovie (Apple devices) ... FilmoraGo (Android, iOS) ......

Last updated Jan 29, 2020

Promotion

What a toxic relationship looks like?

Toxic relationships are characterized by a lack of trust, controlling behaviors, and frequent lying. Often one partner is prioritized instead of...

Last updated Jan 25, 2019