Photo: Ann H

What is the 80/20 rule in social media?

What is the 80/20 rule? The 80/20 rule indicates that 80% of social media posts should be useful to your audience — meaning, it educates, entertains, or offers a solution to their problems — and only 20% should explicitly promote your business.

brandmuscle.com - The 80/20 Rule, Explained - BrandMuscle

Which content is most popular on YouTube?

Certain topics are more popular than others, so consider the genre of your channel when planning your Youtube growth strategy. ... According to the...

Last updated Feb 11, 2020

What are the 5 most important jobs?

Five of society's most important jobs THE POLICE FORCE. They're the people we turn to when we're in danger, when we need protection, when we don't...

Last updated Aug 11, 2019

Promotion

Useful social media posts

Useful social posts should make up about 80% of the content on your business’s social networking pages. These types of posts can be curated, original, or a mix of both. Create and look for third-party content that’s relevant to your industry, locality, and audience’s interests, while refraining from explicitly promoting your brand. You can still include product pictures or links, but your post shouldn’t focus on your business. Instead, prioritize adding value to the user’s life by providing education, entertainment, and valuable information, and let your brand fade into the background.

Examples of useful social media posts include:

Aspirational photos Desirable lifestyles Before and after transformations Inspiring or satisfying images

Timely articles Industry news Hyperlocal news Positive or uplifting stories

Promotional social media posts should make up just 20% of your content. These types of posts should drive consumer action, such as making an online purchase. They should also include a call-to-action, such as “learn more” or “shop now.”

Examples of promotional social media posts include:

Special offers Coupons Sales Seasonal offerings

Product spotlights Beauty shots Demos Detailed description of features Competitor comparisons

Third party mentions Positive media coverage Positive customer reviews or testimonials

How to plan social media content according to the 80/20 rule

Using a social media scheduling tool or through-channel marketing automation platform can help you plan content according to the 80/20 rule. You can easily look at the calendar to see how much of your scheduled content is geared to be useful to your audience and how much is promotional, or designate certain days of the week for different types of content. For example, if you post 20 times per month, about 16 posts should include helpful content and 4 posts can be promotional. Connecting RSS feeds to a social media scheduling tool can also make it easy to find helpful content that’s relevant to your audience’s needs. Find news outlets that produce compelling lifestyle pieces that align well with your product offering, then curate it to appear on your social media feeds.

Need help becoming a local social media savant?

Contact BrandMuscle to learn about how our leading software and services can be leveraged to meet your social media marketing goals and scale its impact.

How can I freelance with no experience?

Start a Website. Probably the easiest way to get started out freelancing with no experience is to create a website for your services. ... Look on...

Last updated Oct 28, 2022

How much does 1 million subscribers on YouTube pay?

How much does a YouTuber with 1 million subscribers make? The average YouTuber with 1 million subscribers typically makes roughly $60,000 a year....

Last updated Feb 24, 2021

Promotion

What is similar to Hootsuite and free?

The best budget-friendly alternatives to Hootsuite are: SocialPilot. Buffer. eClincher. Coschedule. Social Bakers. Agorapulse. Sendible. Zoho Social. More items... • 5 days ago

socialpilot.co - 14 Kickass Hootsuite Alternatives for Marketing Agencies in 2023

Despite finding a safe haven to connect with followers, marketers need to turn and toss managing multiple accounts on several social media platforms. That’s when social media management tools come to the rescue. Hootsuite is one of the pioneer tools that allows users to handle various social accounts, business pages, and profiles from its intuitive interface. But this isn’t the only option at your disposal. There are a bunch of Hootsuite alternatives providing similar features at an unbelievable price range.

Let’s dig further as to why these options are worth considering.

Why Consider Alternatives to Hootsuite?

Although Hootsuite offers a range of enticing plans, small businesses can’t leverage the true capabilities without spending a lump sum amount.

Here’s why you should be switching to Hootsuite alternatives:

A jaw-dropping price of Hootsuite plans

A steep learning curve

Support available in selected plans

Limited URL shortener feature

No Google Business integrations

Team collaboration on higher plans

Despite spending a pretty huge amount, you might not get the best outcome because of such limitations. In this post, we shall review each alternative to Hootsuite, so you don’t have to. And when we conclude, you will be able to decide on the social media management tool that caters to your marketing needs.

Can marketing be a good career?

“A career in marketing allows you to develop a number of transferable skills. Effective communication, structured thinking, prioritization, and...

Last updated Feb 9, 2018

How do you make money with 10k followers on TikTok?

Making money directly from TikTok TikTok requires that creators have a certain number of followers and views to access these features: To join...

Last updated Sep 21, 2021

Promotion

Are there any free social media scheduling tools?

8 Completely Free Social Media Scheduling Tools to Try Out in... Planoly. Buffer. CoSchedule. Crowdfire. Hootsuite. Later. Socialoomph. Tailwind....

Last updated Nov 3, 2022

Promotion

What is the most underrated social media?

The 6 most underrated social media platforms, according to Aruga Reddit. The self-described “front page of the internet” is our top underrated...

Last updated Oct 24, 2018