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What is the 95-5 rule linkedin?

Understanding the long-lasting impression brand advertising makes is especially important given our research on The 95-5 rule, which shows that 95% of your potential buyers aren't ready to buy today. These 95% are “out-market” today, but will be “in-market” sometime in the future.

business.linkedin.com - 95-5 Rule | LinkedIn Marketing Solutions

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Despite the evidence indicating most buyers are “out-market” at any given time, most marketers believe that advertising works right away. We saw this in a study we did with B2B marketers on LinkedIn: 96% of B2B marketers expected to see the main effect of their ad campaigns within 2 weeks.

This belief is a myth.

Think about it! Has your business recently made a significant purchase, like a new phone system, engaged with a new payroll software vendor, signed a contract with an IT support company, or perhaps even bought new carpet for the office?

If you have, then you’ll know that you’re not in the market for those items now and, if you haven’t, then you’ll know you likely don’t need those items right now. The time between purchases for many B2B goods and services is quite long. The problem with this marketing myth is that it leads marketers to believe the job of advertising is to move people “in-market.” But ads don’t move buyers “in-market.” Only buyers will move themselves “in-market” – when they need a new good or service. The myth that ads work by moving buyers "in-market" is most commonly expressed through the sales funnel. But ads don’t work by moving people down the funnel. In fact, ads work by reaching buyers who aren’t even in the funnel yet.

Why?

Because more often than not, the brand that is most easily remembered is the brand that gets bought. Your job as a marketer is to start linking your brand to relevant buying situations – also known as category entry points – well before buyers enter the market, so when buyers do enter the market, your brand is the one that comes to mind. And if they don’t know your brand when they enter the market, then it’s already too late. This is why the 95-5 Rule advises you advertise mostly to buyers who are not likely to buy from you today. We recommend flipping the funnel on its side and re-thinking your marketing through the “in-market/out-market” paradigm expressed in The 95-5 Rule.

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Can you get fired from a job from posting on social media?

According to career builder, 18 percent of employers have fired employees because of something they posted on social media.

news4jax.com - Can you get fired over a social media post? Spoiler alert: yes. - News4JAX

Melanie shares some important things to note when posting things on social media. More and more employers are cracking down on employees sharing too much. From posting about our pets, kids, vacations, thoughts, and politics — currently, 3.7 billion people use social media to help share their stories. But you may want to think twice about what you post and when you post. More and more employers are cracking down on employees sharing too much. An employee goes viral talking about what it’s like to work at dollar general and was let go. Another woman just got a new tech job and shared her salary on TikTok and was let go. According to career builder, 18 percent of employers have fired employees because of something they posted on social media. Other instances where people got fired because of what they posted online, a new employee at an ad agency was terminated after posting they won the pitch and got hired by a very high-profile client. A high school teacher was sacked after posting about her partying lifestyle. If you hate your job, don’t post about it. One daycare employee found that out the hard way. Other posts to stay away from, misleading for false posts, offensive opinions on topical events, confidential information, posts that show you lied to your employer, racy posts, or posts that show illegal activity. Whether you’re using social media at work or not, make sure whatever you post, it’s something you would feel comfortable your employer seeing. According to the US Chamber of Commerce foundation, people spend one hour of their workday on social media. Millennials are even more attached, spending one-point-eight hours on TikTok, Instagram and Facebook. Also, remember, at least 70 percent of employers check social media accounts to screen candidates before hiring.

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