What is the 80/20 Rule of posting on social media?

The 80/20 rule indicates that 80% of social media posts should be useful to your audience — meaning, it educates, entertains, or offers a solution to their problems — and only 20% should explicitly promote your business.

brandmuscle.com - The 80/20 Rule, Explained - BrandMuscle

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Useful social media posts

Useful social posts should make up about 80% of the content on your business’s social networking pages. These types of posts can be curated, original, or a mix of both. Create and look for third-party content that’s relevant to your industry, locality, and audience’s interests, while refraining from explicitly promoting your brand. You can still include product pictures or links, but your post shouldn’t focus on your business. Instead, prioritize adding value to the user’s life by providing education, entertainment, and valuable information, and let your brand fade into the background.

Examples of useful social media posts include:

Aspirational photos Desirable lifestyles Before and after transformations Inspiring or satisfying images

Timely articles Industry news Hyperlocal news Positive or uplifting stories

Promotional social media posts should make up just 20% of your content. These types of posts should drive consumer action, such as making an online purchase. They should also include a call-to-action, such as “learn more” or “shop now.”

Examples of promotional social media posts include:

Special offers Coupons Sales Seasonal offerings

Product spotlights Beauty shots Demos Detailed description of features Competitor comparisons

Third party mentions Positive media coverage Positive customer reviews or testimonials

How to plan social media content according to the 80/20 rule

Using a social media scheduling tool or through-channel marketing automation platform can help you plan content according to the 80/20 rule. You can easily look at the calendar to see how much of your scheduled content is geared to be useful to your audience and how much is promotional, or designate certain days of the week for different types of content. For example, if you post 20 times per month, about 16 posts should include helpful content and 4 posts can be promotional. Connecting RSS feeds to a social media scheduling tool can also make it easy to find helpful content that’s relevant to your audience’s needs. Find news outlets that produce compelling lifestyle pieces that align well with your product offering, then curate it to appear on your social media feeds.

Need help becoming a local social media savant?

Contact BrandMuscle to learn about how our leading software and services can be leveraged to meet your social media marketing goals and scale its impact.

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What is the 90 10 rule in social media?

So what exactly does 90-10 mean? It means, spend 10% of your social media time talking about yourself and the other 90% paying attention and listening to your network. It's simple human psychology. People love the people who make them feel good.

linkedin.com - forget 80/20, use a 90/10 rule for social media - LinkedIn

Social Media is the world’s largest vanity project.

Ever.

Channels are flooded with people longing to have their message heard.

That’s why incorporating a 90-10 approach to your social media might be just what you need to boost your efforts.

So what exactly does 90-10 mean?

It means, spend 10% of your social media time talking about yourself and the other 90% paying attention and listening to your network.

It’s simple human psychology.

People love the people who make them feel good.

Reply to other’s tweets, and RT their great info. Make them feel like a valued part of your community and let them know they are heard.

And then watch your reach grow.

Why 90-10?

Because Social Media is not a Ron Popeil Set it and Forget It Rotisserie Cooker. You can’t just time your tweets through a management deck and call it a day.

Your network expects more. And they expect a response in real time.

And if you want them to pay attention to you, you must pay attention to them.

Now you may think that the 90-10 rule is extreme.

And it kind of is, but if you keep it in mind you will begin to start talking less and listening more. And by “listening” more, you will start to learn about your audience and ultimately craft messages that solve the problems of your prospects.

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