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What is the best social media training?

Top 10 Social Media Marketing Courses Social Media Marketing Course (Reliablesoft) Social Media Marketing Professional (Meta) Social Media Marketing Specialization (Coursera) Social Media Marketing Certification (HubSpot) Social Marketing Training (Hootsuite) Social Media Marketing MASTERY (Udemy) More items... •

reliablesoft.net - The 10 Best Social Media Marketing Courses (Free & Paid)

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If you’re looking to build job-ready skills and start a social media marketing career, social media marketing courses are the way to do it. In this post, we’ve reviewed a range of online courses to find the most credible social media marketing courses.

Top 10 Social Media Marketing Courses

1. Social Media Marketing Course (Reliablesoft)

The Reliablesoft Academy Social Media Marketing Course is suitable for beginners and intermediate learners in social media marketing.

The course is part of the Digital Marketing Full Course Bundle.

In particular, you’ll learn:

What is social media marketing and why it’s important?

How to get started with social media for your blogging or online business

How to optimize your social media profiles

How to create a social media marketing strategy

How to design and execute a successful social media campaign

How to properly use hashtags to get more exposure for your content

How to optimize your social media landing pages

Why enroll in this course?

The nice thing about this course is that uses terminology that can be easily understood by beginners. So, if you know nothing about social media and want a course to build your skills, this is a great starting point. Upon completion of all courses and passing an exam, you can get a Digital Marketing Certification which is the most valuable certification you can get, to enrich your CV. The course includes examples, case studies, checklists, videos, and anything else needed to learn social media marketing. It’s a 5-star rating course and risk-free since it comes with a 60-day money-back guarantee.

Course Name: Social Media Marketing Course

Social Media Marketing Course Vendor: Reliablesoft Academy

Reliablesoft Academy Type: Online Course

Online Course Cost: $119 (Normal Price $600 – 80% Off)

$119 (Normal Price $600 – 80% Off) Duration: 1 week

1 week Level: Beginner / Intermediate

Beginner / Intermediate Certification: Yes, Digital Marketing Certification Learn More About This Course

2. Social Media Marketing Professional (Meta)

The Meta Social Media Marketing Professional Certificate is one of the most popular social media marketing courses. Designed for complete beginners, you won’t need any prior experience or degree to get started. The lessons are delivered by Meta employees and the certificate is accredited by the American Council on Education (ACE).

Why enroll in this course?

The certificate teaches students how to start a career in social media marketing. It includes 6 courses covering the following topics:

Introduction to Social Media Marketing

Social Media Management

Measure and Optimize Social Media Marketing Campaigns

Meta Social Media Marketing Capstone

Modules cover everything from how to define the right social channel for your campaigns, to building ad strategies and content calendars. Upon completion of the courses, you’ll build the skills required to work with all major social media platforms including LinkedIn, Facebook, Instagram, YouTube, TikTok, and more. You can also take an additional exam and earn the Meta Digital Marketing Associate certification.

Course Name: Social Media Marketing Professional

Social Media Marketing Professional Vendor: Meta

Meta Type: Online

Online Cost: $273

$273 Duration: 7 months

7 months Level: Beginner

Beginner Certification: Yes Learn More About This Course

3. Social Media Marketing Specialization (Coursera)

The Social Media Marketing Specialization by Coursera is a series of courses that dive into the foundations of social media. Each course in the specialization includes hands-on projects that must be completed to get your certification.

Here are the course topics that are included in this specialization:

What is Social?

The Importance of Listening

Engagement & Nurture Marketing Strategies

The Business of Social

Social Marketing Capstone Project

Why enroll in this course?

By enrolling in this course you’ll get a deep understanding of what social analytics tools to use and what strategy to follow to become an influencer on social media. The course material is comprehensive but easy to follow with quizzes and practical examples of how social media marketing really works. The sixth course in the series is a capstone project that will give you the chance to apply the methodologies, tools, and insights you have learned to a real-life scenario. On average, it takes students seven months to successfully complete all courses and get certified. Coursera offers a 7-day free trial to review the course material before committing to a paid plan.

Course Name: Social Media Marketing Specialization

Social Media Marketing Specialization Vendor: Coursera

Coursera Type: Online

Online Cost: $343

$343 Duration: 7 months

7 months Level: Beginner

Beginner Certification: Yes Learn More About This Course

4. Social Media Marketing Certification (HubSpot)

The next social media marketing training that I’m highlighting here is Hubspot’s free certification course. Hubspot is a full-service CRM platform that offers a wide range of sales and marketing resources through its Hubspot Academy. The Social Media Marketing Certification that it offers includes the following modules in its curriculum:

Developing a Social Media Strategy

Social Media Listening and Monitoring

Building a Content Strategy for Social Media

Extending Your Reach on Social Media

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Using Social Media to Build One-to-One Relationships

Measuring Your Social Return on Investment

Essentials for Continued Success with Social Media

Registration for this course is free and comes with a workbook to follow along as well.

Why enroll in this course?

What I really like about this course is that it focuses on the true purpose of social media marketing which is, ultimately, making more sales. If you are new to social media and have found yourself getting caught up in the follower counting game, this course will put you back on track. The Social Media Marketing Certification course also has modules for growing a social media team, so it’s perfect for an individual or a social media team leader. Plus, it’s free, so you are able to learn more without the risk.

Course Name: Social Media Marketing Course

Social Media Marketing Course Vendor: HubSpot Academy

HubSpot Academy Type: Online

Online Cost: Free

Free Duration: 4 hours

4 hours Level: Beginners / Intermediate

Beginners / Intermediate Certification: Yes, Social Media Certification. Learn More About This Course

5. Social Marketing Training (Hootsuite)

The Hootsuite Social Marketing Training’s curriculum ranges from beginner to intermediate-level strategy. It covers topics such as optimizing your social media profiles to more advanced topics like social media advertising. This fundamental, yet extensive course will get you started while providing more in-depth knowledge so that you can implement strategies right away.

Here are the lessons that are included:

[OPTIONAL] Introduction to Social Media Marketing

Optimizing Your Social Media Profiles

Social Media Strategy – from A to Z

Content Marketing Fundamentals

The final lesson is a Social Marketing Certification Exam where you will earn your official certification for completing the course.

Why enroll in this course?

If you want to learn social media marketing, beginning with the basics, this is a great course for you. Although this course is not free, you are able to view a free demo to get a feel for it before investing the $199. I definitely suggest watching the intro video after clicking the button below to get an even better idea of what this course offers.

Course Name: Social Marketing Training

Social Marketing Training Vendor: Hootsuite

Hootsuite Type: Online

Online Cost: $199

$199 Duration: 6 hours

6 hours Level: Beginner

Beginner Certification: Yes Learn More About This Course

6. Social Media Marketing MASTERY (Udemy)

This course is packed full of in-depth content. Created by Courseenvy, this social media marketing course covers everything from basic social media training to paid advertising on all major Social Media platforms. Not only does it contain 8 hours of video content, but it also has a total of 39 articles and 26 downloadable resources.

Here is the basic layout of these social media classes:

Introduction

Social Media Marketing (What is social media marketing, what content to share, etc)

LinkedIn (optimizing your profile, LinkedIn groups, LinkedIn ads, etc)

Landing Pages, Web 2.0, and Blogging (covers landing pages, SEO, domain name ideas, etc) As you can see, this course is broken down mostly by social media platforms which will help you decide which platforms you want to master first.

Why enroll in this course?

What’s great about this course is that the course creator is interactive. You can ask questions in the discussion section and get answers from the instructor. That’s invaluable! This Udemy course is credible with over 11,000 reviews ranking it as a bestseller at 4.4 stars. The Social Media Marketing Mastery course contains a good amount of ad content. It’s ideal for someone who is not only a beginner but also for someone looking to uplevel their social media marketing game with paid ads. The $99 investment is a great price for the value this course provides, and it has a 30-day money-back guarantee.

Course Name: Social Media Marketing Mastery

Social Media Marketing Mastery Vendor: Udemy

Udemy Type: Online

Online Cost: $99

$99 Duration: 8 hours

7. Social Media Marketing Masterclass (Udemy)

If you thought the last Udemy course was heavy on content, this one includes more than 20 hours of video modules. The reason I like this course as a second Udemy option is that it covers very different social media marketing topics. While the course above focused a lot on paid ads, this one focuses more on “how-to” and content marketing. So not only does it cover setting up social media platforms, but it goes in-depth on the buyer’s journey, creating images, creating and editing videos, email marketing, SEO, blogging, and more. Because this course has 36 modules (wow!), there are too many to list here, so make sure to check out the landing page for the course.

Why enroll in this course?

If you are looking for the ins and outs of how to create great content, this course is worth your while. It dives deep into producing images and video content, SEO training (including local business SEO), email marketing and copywriting, sales and marketing philosophy so that you understand the “why,” and so much more. This course also comes with access to a private Facebook group so that you can have ongoing support and community with other graduates. And again, this course comes with a 30-day money-back guarantee, so you can invest with no risk.

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Course Name: Social Media Marketing – Content Marketing Masterclass

Social Media Marketing – Content Marketing Masterclass Vendor: Udemy

Udemy Type: Online

Online Cost: $109.00

$109.00 Duratio n: 20.5 hours

Why enroll in this course?

Facebook Blueprint is incredibly user-friendly. You can search for course topics or simply browse the range of online social media classes that it has to offer. The courses range from 10 to 20 minutes of video, and it also included detailed screenshots for tutorial purposes.

Online Cost: Free

Free Duration: Range from 10-20 minutes

Range from 10-20 minutes Level: Beginner

Beginner Certification: Yes Learn More About This Course

9. Social Media Marketing Foundations (LinkedIn Learning)

This course is free in the LinkedIn Learning platform when logged into your LinkedIn account. And if you are willing to invest $30 a month, you will also have access to many other beginners and high-level digital marketing and social media courses as well. Covering topics from creating a social media strategy to interacting with customers online, it’s a great spot for a beginner.

Here are the class modules:

Creating a Social Media Strategy

Choosing the Right Channels

Publishing on Social Media

Interacting with Customers

Selling on Social Media

Measuring Social Media Activity

Innovating with Social Media

Why enroll in this course?

If you are just getting started in the Social Media game, this is a perfect course for you. It’s only 52 minutes, so if you’re looking for a quick and free overview of social media marketing, this is a great opportunity for you to get started. The content delivery is simple as well with straightforward videos and an accompanying zip file including checklists, worksheets, and examples.

Course Name: Social Media Marketing Foundations

Social Media Marketing Foundations Vendor: LinkedIn

LinkedIn Type: Online

Online Cost: Free

Free Duration: 52 minutes

52 minutes Level: Beginner

Beginner Certification: Yes Learn More About This Course

10. Social Media Marketing (OMI)

This course in the Online Marketing Institute gives you an overview of multiple social media platforms but then dives deeper into marketing to millennials. It also touches on higher-level topics like paid ads and measuring ROI. There are 11 parts to this course and each part is packed with detailed and valuable content. Here are the 11 parts:

The Primary Social Media Platforms

Social Media: Consumer Insights

Social Media Brand

How to Market to Millennials

Creating an Influential LinkedIn Profile

Publishing on LinkedIn Pulse

Content Marketing for Social Media

Why enroll in this course?

If your target audience is millennials, this course is what you’re looking for. Although it is labeled a Level 1 course, it niches down into this “marketing to millennials” category and focuses heavily on Snapchat and Instagram so may be worth the cost. At $859 (or 3 payments of $286), this course offers certification which is not included in OMI’s basic monthly course access. So if you’re willing to invest in learning more about this niche and have a certification from an institute on your resume, this course is an option for you.

Course Name: Social Media Marketing

Social Media Marketing Vendor: Online Marketing Institute

Online Marketing Institute Type: Online

Online Cost: $859 or 3 Payments of $286

$859 or 3 Payments of $286 Duration: 6.6 hours

6.6 hours Level: Beginner to advanced

Beginner to advanced Certification: Yes, after the exam Learn More About This Course

Compare the Best Social Media Marketing Courses

The table below compares the most popular social media marketing courses.

Who should follow a social media marketing course?

Any kind of business (online or offline) – Building an online audience through social media isn’t the end game. Any business that wants to convert those followers into paying customers or clients will benefit from social media marketing. It is intended to impact your business’s bottom line. People who want to pursue a career in social media marketing – Social media jobs are high in demand now and are well paid. The salary of a social media marketing specialist is around $62K per year, while the salary of social media marketing managers can rise to $75K per year. A good course will help you learn social media marketing fast and a certification will help you secure a job in the industry. Marketing professionals – if you’re already working as a marketing freelancer, you can build the necessary social media marketing skills through a course and offer additional services to your clients.

reliablesoft.net - The 10 Best Social Media Marketing Courses (Free & Paid)

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