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What is the best tool to schedule social media posts?

19 Best Social Media Scheduling Tools SocialBee. Hootsuite. Buffer. Sendible. Agorapulse. SproutSocial. CoSchedule. Zoho Social. More items...

socialpilot.co - 19 Best Social Media Scheduling Tools for 2023 - SocialPilot

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SocialPilot $30 For 10 Social Media Profiles Looking for a simple and affordable tool? Your search ends here. SocialPilot has emerged as one of the most straightforward social media scheduling tools. It lets you post on numerous social media platforms such as TikTok, Facebook, Twitter, LinkedIn, Instagram (Direct Publishing), YouTube, Google My Business, Pinterest, Tumblr, and VK. Every feature of SocialPilot is designed to simplify creating social media schedules to optimize marketing efforts. This social media post scheduler also provides reliable support to its users via email, chat, phone, and social. Features Create customized posts for individual social platforms

Leverage social inbox for instant engagement

Use custom fields to insert account-specific details

Manage team members with collaboration features

with collaboration features Manage multiple clients’ social media accounts effortlessly

social media accounts effortlessly New content suggestions with the content curation feature

Upload 500 posts with the bulk scheduling

Visualize content strategy with the social media calendar

URL shortener feature for more click-through-rates

feature for more click-through-rates Analyze, monitor, and report on your social media performance

on your social media performance Generate White Label reports quickly

quickly Accessible browser extensions

Supports native mobile apps What People Say About Us T Tal T. What can you NOT DO with SocialPilot? In all honesty, I don’t have any clue. The ultimate friendly all-in-one social media scheduler, with great value. I highly recommend any marketer out there to check it out and give it a chance to prove its massive powers. L Luis Ignacio C. After using SocialPilot, I can say with confidence that it is the best option for Agencies and SMBs and for consolidated work teams that seek to offer a better service. Similar tools offer similar services for very high costs but do not offer more than five accounts to manage, which I have left in the past since using SocialPilot, which is truly amazing. SocialBee $19 for 5 social media profiles With so many social media platforms on the market, it’s hard to find one that suits the needs of small businesses—but luckily for you, SocialBee has what it takes. With affordable plans, an intuitive interface, and a set of impressive features, SocialBee can work wonders for both your content strategy and your social media workflow. Pros Set a posting schedule in a content calendar and have a real-time preview of your upcoming posts. Organize your posts into different categories, customize them for each social media platform and then automatically post them on all your socials at once. Use the Canva integration inside SocialBee’s post editor to create outstanding visuals. Douglass Hatcher At first, I wasn’t sure how legit SocialBee was, but I got to see that they have great analytics, and posts are easy to schedule. So, if you want to post evergreen content and have great analytics, try SocialBee! Cons Youtube integration is not supported yet. The app is only web-based and is not suited for enterprises. Nicole E The learning curve is a bit high. It’s not the most intuitive platform, and I think there are still features that I’m not using because I either don’t understand them or don’t have the patience to figure them out. Hootsuite $739 for 5 users Hootsuite is a social media scheduling tool mainly used by enterprise-level agencies. It is comparatively a complex tool to use. Hootsuite has been around in the social media market for a very long time, with over 16 million users worldwide. It supports scheduling social media posts on popular platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Youtube. But there’s a major drawback. Hootsuite plans are pricey. Small businesses can’t afford this tool. Hence, we recommend checking out other user-friendly Hootsuite alternatives. Pros The best part about Hootsuite is its social streams feature, which allows you to engage with your audience and monitor your social accounts right from the Hootsuite dashboard. Hootsuite provides account-specific social media analytics to track results by time frame and create customized reports based on your requirements. Hootsuite lets you connect with more than 150 apps from their app directory. You can browse and select apps for efficient collaboration. Matt R. It puts everything together on a dashboard, and it makes things way easier to view. I can see messages, comments, and responses. Cons This social media posting tool is way overpriced. It also gets difficult for new users to navigate their clunky dashboard. Hootsuite has a lot of features. But you have to pay for each additional service like access to specific social media account analytics, customizable reports, URL shortener other than owl.ly. Customer support isn’t prompt. Furthermore, you will be required to pay more for assistance on priority. Jason G. I can’t be the only one who is frustrated by their UI. Everything about the user experience is frustrating. Everything feels glitchy. It’s as if they have never actually used the product they built. Buffer $120 for 10 profiles Buffer is yet another social media scheduling and publishing app just like SocialPilot. Buffer is loved by its user community. It works well with social media sites like Facebook, Twitter, LinkedIn, Pinterest, and Instagram. Another great feature of Buffer is its WordPress and Chrome integrations. Want to schedule social media posts via your smartphone? No worries, Buffer also supports iOs and Android. Pros Buffer has a clean user interface, which helps users to navigate within the platform easily. This social posting tool lets you customize your posts for every social platform with their tailored posts feature. Customer support instantly replies if you face any issues. Caroline K. The interface is easy to use. You can pick up how to navigate everything very quickly. We connected to several social media channels and can schedule and post with relative ease. Their customer service has always been friendly and prompt with responses. Cons Buffer doesn’t have an essential feature, such as a Content Curation feature for finding fresh and trending content. Buffer has its own products like Buffer Reply and Buffer Analyze, where you have to pay extra to manage your social conversations and social media analytics, on top of Buffer Publish. Jorge L. Buffer is missing some crucial collaboration features offered by other software that makes it hard to use for working as a team. And the pricing is just too high for the present standard on social media pricing applications. If you have the money, it is not a problem. Sendible $199 for 5 users Sendible is a social media scheduler tool for managing social media marketing for multiple clients and achieving the desired results. It is built for catering to agencies’ needs in mind. Sendible supports Facebook, Twitter, Instagram, LinkedIn, Google My Business, Youtube, and Pinterest, along with other blogging platforms like WordPress, Medium, and Tumblr. This tool is also great for monitoring campaign performances. Features like sentiment analysis and automation provide an edge to Sendible too. Pros Sendible has a unified Social Inbox to track your brand, competitor, and key industry terms to stay ahead. You also get email/slack notifications of mentions that match the criteria you’ve set. You can generate in-depth custom reports and send them automatically via email to your clients, team members on a daily, weekly, or monthly basis. You can assign conversations/delegate messages to your team members for better and efficient customer service right from the Sendible dashboard. Elena P. Sendible creates a system of accountability and approvals for posts before they schedule. Cons The pricing and structure of their plans are based on the number of services you use. For, e.g., streaming and publishing to your Facebook page are 2 different services. When replying to conversations/mentions from Sendible, it doesn’t show the responses immediately. Sometimes this results in repetitive responses. It takes some time to pick your pace on Sendible. Some users even complain of the clunky dashboard. Verified Sendible User The reporting template is terrible and annoying. The post scheduler got worse since it doesn’t reformat images, and the services page is confusing to share with team members. Agorapulse $199 for 4 users Agorapulse is a CRM that helps agencies and teams work collaboratively. One can engage, listen, collaborate and measure their social media efforts with Agorapulse. It supports social media sites like Facebook, Twitter, LinkedIn, Youtube, and Instagram. This social media posting tool also has bulk scheduling, unified inbox, and RSS feed features. Pros Agorapulse lets you label your content for easy retrievals and analysis. Using the Social Inbox, you can assign messages to your clients with a customized note or comment for them to handle directly. Agorapulse helps you understand your audience better with their in-built CRM feature. Verified Agorapulse Reviewer Our team enjoys the Inboxing feature, which gathers all notifications and messages into one inbox. Cons The reporting feature of Agorapulse is basic. Though it lets you download the reports in a PowerPoint format – it is not very helpful. Agorapulse’s user interface is not instinctive. They need a serious makeover for users to navigate easily within the tool. Agorapulse has limited features compared to other social media sharing tools at this price. Except for bitly, it doesn’t integrate with any external apps or tools like Dropbox, Google Drive, Zapier. Alex F. Unfortunately, the reporting is pretty weak. Agorapulse will allow you to export mostly PowerPoints (which aren’t that pretty) and some .csv files for very basic social metrics. Sprout Social $149 for 1 user Sprout Social is a social media sharing tool quite similar to Hootsuite. It’s more of a corporate tool to access features like smart inbox, in-depth social media analytics, and customized reporting. Sprout Social supports Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Sprout Social can actually improve your work quality by streamlining your efforts in the right direction. Analytics can be pretty valuable to evaluate your overall social media performance. Pros Sprout Social’s bot builder helps you set up, operate, and manage chatbots within Facebook Messenger. This social media scheduling software can group your team members for better collaboration.

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Sprout Social lets you integrate tools like Zendesk, Hubspot, and UserVoice for support teams to manage user issues without leaving the dashboard. Eileen Moran C. The listening stream can be customized so that you can choose whatever profiles/hashtags you want to see at that time. You can reply, assign posts, forward posts, retweet, retweet with comments, all from the news stream. Cons Sprout Social can be highly expensive social media post scheduler with teams, as it charges for every team member/user you invite. (But there are SproutSocial alternatives that provides all the features at a budget-friendly price.) Though the inbox is intuitive, they don’t have a unified inbox. You have to toggle between different social account streams individually. Verified Sprout Social User First, let’s get it out of the way. SproutSocial is expensive. It is not at all affordable for most small or medium-sized businesses. CoSchedule $400 for 5 users CoSchedule is a social media planner tool focused on publishing and known for its content calendar feature. With CoSchedule, you can manage your Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Tumblr social profiles. CoSchedule integrates with blogging tools like WordPress and Hubspot, which helps you organize and publish your blogs right from your Coschedule account. You can also reshare your best-performing posts with a re-queue feature. But the basic plan doesn’t cover multiple client accounts. You will need a customizable Marketing Suite plan which might be pricey. Pros If you miss out on the social media posting schedule, then it automatically fills in the gap with your top-performing posts. CoSchedule has a Kanban Project dashboard, where you can see what your team is working on and their progress at each stage. You can apply custom statuses to workflows based on the way your team works. Daniella G. Having the ability to set templates for Social sharing is incredible. It means I can continue to promote my content for weeks after it has been published, and the Requeue feature means it continues to get exposure for as long as I need it. Cons CoSchedule is very pricey compared to any other scheduling tool in the market, even though it doesn’t have any enterprise-level features like social listening and monitoring. CoSchedule doesn’t offer many integrations and collaborations with other tools, which makes it less efficient while working along with the team and streamlining processes. The ReQueue feature is great, but it comes with limitations. It only allows you to queue your posts twice. Verified CoSchedule User CoSchedule is expensive, has confusing tiers, and has lots of bubbly features that aren’t that helpful. Any smart content marketer isn’t going to put their social media post scheduler on random autopilot and organize content by “color.” It is simply not a very useful tool after about a week. Zoho Social $200 for 5 users Zoho Social is built keeping in mind the needs of a growing business. It helps you work with team members, monitor brand mentions, and manage social conversations. Zoho Social lets you manage Facebook, Twitter, LinkedIn, Instagram, and Google My Business. This social media posting tool has some amazing feature sets like social listening and SmartQ predictions. Zoho Social suggests the best time to share your posts for more engagement based on your profile analytics. Pros Zoho Social offers the best time slots to schedule social media posts with its SmartQ feature (when your audience is most active). It has its CRM integrations, where you can engage with prospects and generate potential leads from social media. You can create automated reports to deliver to your clients in the format and frequency you choose. You can also include team members in the delivery list and add a personalized message. Verified Zoho Social User I like Zoho software for many reasons. The most important one for me was CRM and social network collaboration. It has easy-to-use tools. Cons The analytics and reporting feature is not very impressive. They don’t have a combined analytics feature. RSS Feed integration is missing in Zoho Social, whereas all other social media planning tools have this feature. Zoho Social is pretty expensive for the features and UI it offers. Verified Zoho Social User Reporting is where I’d love to see the most improvement – there is no way to look at combined analytics or get accurate engagement numbers. eClincher $219 for 6 users eClincher is a social media scheduling tool that supports social media networks like Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google My Business, and Youtube. It’s an agency-focused tool that lets you manage your social media campaigns with reporting and analysis functionalities and a convenient unified social inbox. But this social posting tool does not offer any collaboration feature. It has a learning curve too. Users need to watch a couple of tutorials to understand its functionality. Pros eClincher has a feature to find top influencers based on keyword searches and their top content suggestions. It has a centralized inbox for monitoring, listening, and viewing competitor activity updates. eClincher has an inbuilt media library that lets you upload images and videos to your own dedicated cloud storage. Harold G An important winning point of eClincher is its only control panel, where I can monitor the messages of the social networks that I manage and easily participate with my audience. Cons The user interface of eClincher doesn’t win any awards. It’s not very user-friendly, and it feels dull and outdated. The same goes for their mobile app. The unified inbox is a great feature, but it becomes clumsy when using multiple social media accounts. eClincher can get quite expensive if you are an SMB or a social media professional. Angela B. The price is pretty steep for a small business. The analytics options really are minimal. Quite honestly, it’s not much to go on — the keyword research kind of sucks. MavSocial $199 for 5 users MavSocial is a social media planner tool that focuses more on visuals to help you achieve your visual marketing goals. MavSocial supports Facebook, Twitter, LinkedIn, Instagram, Youtube, and Tumblr. MavSocial lets you engage, listen, analyze, and collaborate. This social posting tool offers stock images so you can make your posts visually appealing. It also has provisions for social listening. Pros MavSocial has a separate digital assets library where you can upload images, videos, and audio. You can create your own digital libraries by giving them tags and descriptions. They have their in-house photo market where any media you purchase (or if it’s a free one) stays up in the Mavsocial account, forever saved in your digital library. MavSocial has an inbuilt photo editing app where you can edit your photos before posting them. You can also discover which media performed the best. It captures cross-platform engagement for individual media pieces too. Julie Anne G. I like the convenience of being able to search for stock images right in MavSocial rather than having to search through a third-party stock photo provider. Cons MavSocial has a pretty outdated user interface and a complex scheduling structure. The mobile application is a bit glitchy. Some features are not available on the web version, so using a mobile app becomes necessary. It doesn’t have an in-depth reporting feature. You can’t customize your reports in MavSocial. Sandra G. MavSocial offers a LOT… but not necessarily what I’m looking for. It was horrific to organize the cloud library. I regularly work with hundreds or thousands of images. Incredibly time-consuming to add metadata to each individual file. FS Poster $45 FS Poster is a social media scheduling and auto-posting WordPress plugin. The plugin lets you schedule and automatically share your content on 20 social networks. FS Poster is the best for influencers, small business owners, and other individuals who want to improve their social media presence. Here are some of the social media networks out of the 20 which FS Poster supports: TikTok, YouTube Community, Facebook, Twitter, Instagram, LinkedIn, Discord and etc. With unlimited post-sharing, you can keep up a steady online presence and achieve your social media marketing goals. Real-time data compares performance across platforms, monitors post engagements, and tallies clicks to assess the effectiveness of your social media campaign. Pros FS Poster is a feature-rich plugin that lets you manage all social media presence from one plugin. You pay for a lifetime and can use any new updates without paying extra money. FS Poster also has Webhook for integrating other social networks into FS Poster. FreddySchar You are amazing. I like to give your programmers a big applause. It is not the first time, that I’m astonished about the professionalism of the FS Poster Team. Again, you solved both issues in a super-fast response time. You adapted the Instagram changes within your software in not even 24 hours. The remaining Log entry in the SQL command on the database worked as well like a charm. Congratulations. Cons FS Poster is a WordPress plugin, so only WordPress website owners can use it. FS Poster doesn’t have a mobile version. Mackay Excellent customer support, resolved my issue in a few hours. My one gripe is that if you go back into a WP post to correct a typo or make changes, FS Poster will repost over and over again. This can get spammy if you are not careful. If there were some way to limit accidental multiple posts, I would give the FS Poster SIX STARS. MeetEdgar $49 for 1 user MeetEdgar is a different solution than other social media scheduling tools. It assists you in uniquely scheduling social media posts with its feature of evergreen posting that doesn’t leave your queue empty. Once you schedule your post there, it saves the post in the library to reuse later. MeetEdgar supports Facebook, Twitter, Instagram, Pinterest, and LinkedIn. It has a simple UI powered with AI integrations for the successful execution of your social media strategy. Pros MeetEdgar has a posting queue that never leaves your content trail empty. It recycles your evergreen posts forever. It has a category-based social media posting schedule. You can group your content into different categories and schedule them accordingly. Vert H. Edgar is built for evergreen content publishing. You will be able to keep a library of your best content, put them into separate categories, and assign time slots for them to be automatically reshared in the future. Cons Though you can schedule social media posts based on categories, you can’t shuffle your posts in the queue to reschedule them for later time slots.

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MeetEdgar has very limited features and supports just 5 networks, due to which it isn’t a one-stop solution for marketers. You cannot add team members. There’s no social inbox and in-depth social analytics. It just has one pricing plan, which can’t be called affordable for the selective set of features it offers. Shauna W. Edgar now has no reporting capabilities. SmarterQueue $79.99 for 1 user SmarterQueue is a different solution than other social media scheduling tools. This social media planning tool recycles your content, so your queue is never empty. SmarterQueue supports Facebook, Twitter, LinkedIn, Instagram, and Pinterest. You can categorize your content for quick access. This social posting tool suggests a custom schedule based on your profile metrics too. Pros Easy to assign time-slots to categories. It also recycles evergreen posts automatically. You can create variations of your posts for re-queueing so that you don’t have to make unique posts always. Kristi Porter The two features I love most are the ability to re-queue previous posts and customer service. Cons SmarterQueue is highly-priced for the features it offers. You can manage only 25 social accounts at a price of $79.99/month for just one user. It has no collaboration feature where you can add team members and manage multiple client accounts. It doesn’t offer in-depth reports. It doesn’t have a social inbox where you can manage your social conversations. Their user interface is neither intuitive nor user-friendly. Violeta P. I don’t love how the app looks. It isn’t as pretty or clean looking. StatusBrew $129 for 5 users StatusBrew is one of the best social media post schedulers. It has got a social inbox, analytics, and listening features. There are even advanced team collaboration features with diversified permission capabilities. It supports social media channels like Facebook, Instagram, LinkedIn, and Youtube. You can even use Statusbrew for ad campaign moderation on Facebook and Instagram. It also offers security features in its enterprise plans. Pros StatusBrew has decent analytics and reporting features. You can target newer audiences based on social listening capabilities. Greg J Statusbrew lets us work intelligently on social media. This social media monitoring tool enables us to connect effectively with our audience and makes it more approachable. Cons The UI can be overwhelming, and users need time to understand its features. This social media tool has a high starting price and less platform integration. Verified StatusBrew User They should improve the UI of the tool for better user engagement. Moreover, they should give a tour guide for beginners who are going to use this tool for the first time. Later $40 for 6 users Later is a popular social media scheduling tool, jam-packed with features. You can use Later to schedule posts on Instagram, Facebook, Pinterest, TikTok, Twitter, and LinkedIn, but it is most suitable for Instagram posting. It offers features like hashtags and keywords for content research. You can visually plan your content calendar and store each media in the asset library. You can add notes, labels, and stars to every media for quick filtering. You can also use this library for storing evergreen content and schedule it frequently in a stipulated time. Pros Later has Linkin.bio feature that directs website traffic from Instagram. You can generate hashtags and tags while scheduling social media posts. Leah I What I like best about Later is the ease of scheduling posts, rearranging, and timing items for the feed and stories. I especially appreciate the Preview feature, which allows you to view what your Instagram profile grid will look like with your scheduled posts. Cons Bulk upload is missing, which is an essential requirement of multiple businesses. It doesn’t let you post on social media without images. Joy S. It is not so intuitive, although, with practice, better handling of the platform is achieved. It does not allow you to save some publications as drafts, which can be frustrating to lose published information due to system errors or web problems. NapoleanCat $95 for 3 users One of the finest social media scheduling tools isNapoleanCat. You can manage popular platforms like Facebook, Instagram, LinkedIn, Google My Business, Twitter, and YouTube. Its main features include managing several social media profiles, automating customer support, assessing marketing results, keeping track of competitors’ activities, and team collaboration. You just pay for what you use with NapoleonCat. They provide customized add-ons like social tracking, campaign optimization, analytics, and reporting. Pros Its social inbox feature lets you manage conversations on multiple platforms from a single dashboard. from a single dashboard. All plans are highly customizable. Agnieszka K Two absolute favorites: social inbox and automated moderation. The former saves us so much time, and we can stay in control of what’s happening in all our profiles without being all over the place – everything is in one app, finally. And the latter – it’s great for answering messages even when your team is offline and deleting all that spam. Cons Connection with social media platforms, especially Facebook pages, is quite patchy. The tool is slow and takes a lot of time to load at times. Kat B. I believe the interface could have been made easier to navigate/user-friendly. I find that, at times, it was difficult to find a specific comment we wanted to get to. Post Planner $49 for 4 users Post Planner is the next one on the social media scheduling tools list. It supports the top 5 platforms, which include Facebook, LinkedIn, Instagram, Twitter, and Pinterest. Fill in your content calendar with branded posts and schedule them to the desired time slot. You can even filter popular posts from Facebook, Twitter, and Reddit if you dig in useful content for your audience to maintain an impactful social media presence. Post Planner even lets you monitor your brand mentions, so you don’t miss out on any opportunity for meaningful interaction with your audience. Pros The content discovery feature is its highlight.

Multiple value-adding integrations are available.

Provision to tailor content for specific platforms. Bob S I love the ease of use and the fact that I can post to all my social media sites with just a few clicks. They have a great search tool to find relevant content and even allow me to import my blog posts straight from my site. I also love the repeat post and recycle features. Cons It supports just 5 platforms. Customer support isn’t prompt. Michael H. Frequent outages, constant need to refresh share tokens to enable publishing, its “randomizer” is not random at all. Planable $11 for 1 user Planable is a social media collaboration tool designed around one simple principle: ridding marketers of tedious tasks and allowing them to create content. One of Planable’s most powerful features is the multi-level approval process built to ensure seamless collaboration for marketing teams. With real-time collaboration and four types of approval workflows (none, optional, required, and multi-level), Planable is suitable for teams of all sizes. Planable is the perfect place to make your social media workflow foolproof. Planable is integrated with Instagram, Facebook, LinkedIn, Twitter, Google My Business, YouTube, and TikTok. Pros Planable has multiple views to visualize content as you create it: feed, calendar, list, and grid view. Leave comments (tag your teammates, attach files, and leave reactions) and replies next to the post that needs feedback. The ability to preview content exactly as it would appear on social media feeds before publishing. Jay F I have been using Planable for my Agency ever since. My Clients totally love it, and it is so easy for my team to schedule and do edits on posts. Very convenient and makes life easier for all of us! I don’t think we can do Social Media Management without Planable, as it is one of the best social media management tools! Cons For the free plan, you can only share 50 posts.

No social listening features are available.

It doesn’t include analytics and reporting. Verified User Features are very limited; you can only schedule and approve or comment. I would like analytics, space to chat with my client, etc.

socialpilot.co - 19 Best Social Media Scheduling Tools for 2023 - SocialPilot

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