What is the fastest growing career in marketing?

The most in-demand marketing occupations in North America are: Social Media Marketing. Marketing Strategist. Marketing Manager.

searchenginejournal.com - LinkedIn Report: The Most In-Demand Marketing Jobs In 2022

How do I claim my TikTok money?

Here is what you have to do: Open the TikTok app. Select your “Profile” and tap on the three horizontal lines in the upper-right corner, which...

Last updated May 29, 2020

Will Meta be different than Facebook?

Is Facebook Being Rebranded? Facebook the social media platform is not being rebranded. The name change applies to the parent company, which will...

Last updated Aug 1, 2018

Promotion

According to a report released last month by the Bureau of Labor Statistics, there are currently 11.3 million job openings in the U.S. As part of its series analyzing the landscapes of marketing jobs in 2022, LinkedIn examined the changes within the field, identifying the most-sought after skills by employers, available positions and how marketers are adapting to a changing economy.

Marketing Seeing Significant Changes In Employees

According to LinkedIn’s report, 31% of LinkedIn members globally reported a job change in 2021, including 618,000 marketers. This trend was highest in the Asia-Pacific region, which saw a 59% increase in year-over-year job changes. Europe, the Middle East and Africa reported a 46% growth, while North America had the lowest job change growth at 38%.

Top Marketing Skills In-Demand

There is a clear favorite for most in-demand skill and learning subject, according to LinkedIn’s report: digital marketing. This may be due to its broad applicability, though the pandemic-driven shift from in-person to online in a wide range of fields has also highlighted the importance of the digital field.

The highly sought-after marketing skills in North America are:

Merchandising Event Marketing Digital Marketing Social Media Marketing Property Management

In Europe and the Middle East, the most valuable skills are:

Asian employers are seeking marketing professionals with skills in:

According to LinkedIn Learning, marketing professionals are also brushing up on their soft skills, including time management and interpersonal communication.

Roles For Marketers On The Move

The most in-demand marketing occupations in North America are:

Social Media Marketing Marketing Strategist Marketing Manager Online Specialist Product Marketing Manager

In Europe and the Middle East, the most sought-after professionals work in:

Marketing Managers Marketing Specialists Social Media Managers Digital Marketing Specialists Digital Marketing Managers

Companies hiring in the Asia-Pacific region are seeking:

Content Writers Digital Marketing Specialists Marketing Managers Digital Marketing Mangers Digital Marketing Executives

Even With Remote Options, Marketers Gravitating To Big Cities

The increasing trend of remote work is growing worldwide, with North America leading the way with a 121% growth in remote jobs, followed by a 77% increase in the Asia-Pacific region and 58% growth in Europe. However, even as remote and hybrid at-home/in-office positions increase, LinkedIn found marketing professionals are still moving to larger urban areas. Cities like New York, Los Angeles, London, Paris, Singapore and Sydney have all seen an influx of new marketing talent.

Job Changes Motivated By Salary

In the study, LinkedIn discovered many marketers are accepting different positions based on salary and not seniority. North America reported just 30% of job changes included promotion with 46% considered lateral moves. In Europe and Asia, it was actually more common for marketers to move down in seniority when accepting new positions (50% and 47%, respectively).

Featured Image: BlueSkyImage/Shutterstock

How hard is it to get verified on IG?

Random people can't just get the blue Instagram badge by asking nicely. You or your brand must be featured in multiple news sources, be highly...

Last updated Dec 23, 2021

Why is hiring 2022 so hard?

According to the iCIMS 2022 Workforce Report, more than 90% of business leaders said their organization would not meet goals without the right...

Last updated Dec 27, 2020

Promotion

Do hashtags increase views?

That said, hashtags aren't going to magically result in more views. In fact, YouTube has warned that hashtags are not a guarantee for success. In...

Last updated Feb 14, 2019

What age group uses social media the most 2022?

Age and Gender Males between the ages of 18 to 24 represent the largest demographic on Instagram, followed closely by males between 25 to 34 years...

Last updated Nov 3, 2020

Promotion

What should influencers not do?

What Not To Do In Influencer Marketing Campaigns Forgetting your goals when framing strategy. ... Focusing only on Instagram. ... Not creating...

Last updated Nov 7, 2020

Promotion

What brands are looking for influencers?

Let's take a look at some of the top brands working with micro-influencers: La Croix. Category – Beverages. ... Daniel Wellington. Category –...

Last updated May 10, 2019