Social Media Means
Photo: Jill Burrow
Modelled on the form of the word gene, meme is a shortened form of Greek mimēma, meaning 'something imitated'.
Google Meet (formerly known as Hangouts Meet) is a video-communication service developed by Google. It is one of two apps that constitute the...
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One of the first viral videos that helped to put YouTube on the map was Lazy Sunday. Uploaded in December 2005, it was a bootleg copy of the...
Read More »' Memes are filling the top of Twitter's most talked about topics on the morning of July 21. The meme "#weallgotthatonefriend" takes the top position in Twitter's trending topics. We all got that one friend … "who is only a 'friend' when they need something," "that always wants advice but never takes it" or "that's never on time for anything," tweet microbloggers.' News travels fast, and since the invention of the Internet, it travels even faster. We humans love to share ideas, we love to be 'in the know' about the hottest topics. This thirst for communication, coupled with the hyper-speed by which information travels in the virtual universe, has given us a new take on the concept of the meme. a key facet of a meme is that it is voluntary, a communication which spreads from one place to the next without any kind of compulsion or automation A meme, or, more precisely, an Internet meme, is some kind of idea or piece of information that spreads very rapidly across a large number of Internet users. It's a bit like the online equivalent of an inside joke, a fashionable, attention-grabbing concept that a large number of Internet users become aware of. A meme often takes the form of a hyperlink, propagated via e-mail, blogs, social networking, instant messaging, etc. like a kind of virtual Chinese whisper. A meme might be a joke or quotation, a rumour or simple fact, an image, piece of video, or even a particular website – virtually any titbit that can be passed from one person to another via electronic communication. A key facet of a meme is that it is voluntary, a communication which spreads from one place to the next without any kind of compulsion or automation. Memes might stay the same as they transfer from one source to another, but can sometimes 'evolve', modified or expanded by each new recipient. They can also fade as fast as they spread, ascending in popularity and then disappearing within a matter of days. Not surprisingly, marketing and advertising professionals have been quick to recognize the potential of the meme, which can be used to create a kind of 'buzz' around a particular product or service. This ties in with the concept of what is often referred to as viral marketing, an Internet marketing strategy which uses pre-existing social networks (real-world or virtual) to increase brand awareness or product sales. Memes can be very effective in generating positive publicity, convincing people that something is trendy and therefore useful, clever, etc. even though this may not be the view of real critics. Memes can also be exploited in the domain of politics or public relations, where they can be used as a way to shape opinions.
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Another popular entry is Rule 32—“Pics or it didn't happen”—which was also added later. While the rules of the internet are meant to be jokes, be...
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