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What is the golden marketing rule?

Know what they want The biggest golden rule is to carefully identify what your clients need and want, and then to show them that you can provide them with the service that will meet those needs. You need to have a direct connection with your target market to get the best return on investment from your marketing spend.

macquarie.com.au - 3 golden rules of marketing and why your clients matter most | Macquarie

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A client-driven approach to marketing is essential for small businesses that are serious about developing long-lasting trusted relationships with their existing clients and winning new business. If your marketing strategy is directed by the needs of your clients, it can be one of the most powerful tools, and the more direct and engaging the marketing approach, the more effective it will be. Direct engagement creates a good rapport with your clients and allows you to remain competitive in your industry. Three golden rules of marketing to help you keep your edge in the market:

1. Know what they want

The biggest golden rule is to carefully identify what your clients need and want, and then to show them that you can provide them with the service that will meet those needs. You need to have a direct connection with your target market to get the best return on investment from your marketing spend. The cornerstone of an effective marketing program is to have a current and accurate understanding of your clients' needs. Once you know what people expect of you, you can tailor your business objectives to meet their needs and develop a marketing plan that clearly outlines the specific initiatives required to achieve your own marketing objectives and business goals.

2. Communicate clearly

Direct engagement, either by social media, email or face-to-face contact, creates a good rapport with your clients and allows you to remain competitive in your industry. The more honest and direct you are with your clients, the more trust you will build in your brand. It is much easier to exude a client-driven business focus if you have already established a reputation of honesty and integrity. Clients appreciate direct and honest engagement. Keeping your clients informed, and communicating clearly and honestly, creates positive word-of-mouth and referrals.

3. Use your reputation to your advantage

Small businesses often grow from referrals – word-of-mouth is one of the most successful ways a business can quickly reach potential clients. If a client has a good experience with your business, not only will they come back to you in the future, they are also likely to tell their friends. Clients who value your service and the way you provide your service will support you by passing on their praise – and these referrals have a strong correlation to action. Think about the last great restaurant you ate at. You probably told a number of people about the excellent food, service and atmosphere and recommended they try it for themselves – and it's very likely that some of them followed your advice. If you treat your clients with honesty and respect, while staying attentive to their needs, you'll create valuable repeat business for life.

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Is marketing a fast growing career?

bls.gov - Advertising, Promotions, and Marketing Managers

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Many of these workers are employed in advertising agencies or in corporate or regional managing offices. A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales. The median annual wage for advertising and promotions managers was $127,150 in May 2021.

The median annual wage for marketing managers was $135,030 in May 2021.

Overall employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2021 to 2031, faster than the average for all occupations. About 35,300 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire. Explore resources for employment and wages by state and area for advertising, promotions, and marketing managers. Compare the job duties, education, job growth, and pay of advertising, promotions, and marketing managers with similar occupations. Learn more about advertising, promotions, and marketing managers by visiting additional resources, including O*NET, a source on key characteristics of workers and occupations.

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