What is the honeycomb model?

The idea behind the honeycomb model is that of the 7 key building blocks delineated by the model, companies can select the ones most relevant to their business, and focus their attention on the key functionalities.

smartinsights.com - Digital Marketing Models: The Honeycomb model - Smart Insights

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Who is the top 1 Instagram followers?

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Use the honeycomb model to help inform your social media strategy

Back in 2011, a group of professors from Canada; Jan Kietzmann, Kristopher Hermkens and Ian McCarthy created the Honeycomb Model to review social media effectiveness, looking at reasons why users engage with social media. The idea behind the honeycomb model is that of the 7 key building blocks delineated by the model, companies can select the ones most relevant to their business, and focus their attention on the key functionalities. We created this simple table to help you evaluate each of the seven blocks, so you can decide which ones, and how many, your organization should focus on.

Social media building blocks:

Identity: Data privacy controls and tools for user self-promotion

Presence: Creating and managing the reality, intimacy and immediacy of the context

Relationships: Managing the structural and flow properties in a network of relationships

Reputation: Monitoring the strength, passion, sentiment, and reach of users and brands

Groups: Membership rules and protocols

Conversations: Conversation velocity, and the risks of staring and joining

Sharing: Content management system and social graph

Free essential marketing models Our free guide details 15 classic planning tools to help you use data and analysis to develop your marketing strategy. Access the Essential marketing models for business growth

Step-by-step digital marketing planning for you

Looking for new strategies and tactics to plan your always-on and campaign social media marketing? Get started today with our acclaimed marketing structure, the RACE Framework. A popular planning model for large and small teams, and individuals, RACE walks you through your customers' experiences of all your marketing channels, integrated across reach, act, convert, and engage. Structure your marketing plan around a funnel proven to boost performance. Join Smart Insights as a Free Member for instant access to our free digital marketing plan template to hone your skills and drive the results you need. Free digital marketing plan template Our popular marketing planning template is structured across the Smart Insights RACE Framework. Join Smart Insights as a Free Member to download our digital marketing plan template today Access the Free digital marketing plan template

Social media marketing model

In summary, the Honeycomb model is a great framework for considering social media networks but it is not a decision tree and therefore the final decision as to ‘which network should we select?’, still, needs to be taken within the organization. For more information on digital models, see our free digital marketing models guide.

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Can people see if you're watching an IG live?

You can watch live broadcasts on the Instagram app or on Instagram.com. Keep in mind that when you start viewing a live broadcast, the person sharing and anyone else who's viewing may be able to see that you've joined. While viewing someone's live broadcast, you can: Leave a comment.

help.instagram.com - View someone's live broadcast on Instagram - Instagram Help Center

When someone you follow shares a live broadcast, their profile picture will appear at the top of Feed with a colorful ring around it and the word Live. Tap or click their profile picture to view their live broadcast.

You can watch live broadcasts on the Instagram app or on Instagram.com.

While viewing live broadcasts

Keep in mind that when you start viewing a live broadcast, the person sharing and anyone else who's viewing may be able to see that you've joined. While viewing someone's live broadcast, you can: Leave a comment. Tap Comment (Instagram app) or click Add a comment (Instagram.com) in the bottom right and type a comment. (Instagram app) or click (Instagram.com) in the bottom right and type a comment. Like a comment. Tap below the comment. The number of likes a comment receives will appear below it. below the comment. The number of likes a comment receives will appear below it. Reply to a comment. Tap below the comment and type a reply. below the comment and type a reply. React to the video. Tap in the bottom right and select an emoji. in the bottom right and select an emoji. Share the video. Tap in the bottom right or Share Video and select who you want to share it with. Anyone who's viewing the live broadcast can see when you like or comment on the video.

Live broadcast replays

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Who uses Snapchat more male or female?

Snapchat Demographics: Gender 54.4% of all Snapchat users are female and 44.6% are male (Statista, 2021).

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