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What is the latest trend on Instagram?

15 Instagram Trends You Can't Miss in 2022 The Explore Tab. ... Reels. ... Branded Augmented Reality Filters. ... TikTok-Like Content. ... Ads on IGTV. ... Instagram Carousel Posts. ... Social Causes. ... Digital Stickers. Finally, a design trend that is all over Instagram is adding virtual stickers with extra information to the images. More items...

cyberclick.net - 15 Exciting Instagram Trends to Keep Track of in 2022 - Cyberclick

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By Oier Gil, on 11 February 2022

That said, there's a lot of competition so if you want to win on Instagram, implementing an effective marketing strategy is key. Spamming your posts with random hashtags was a trendy thing to do in 2012 when it worked, but not anymore. Here are the 10 Instagram trends that will keep you ahead of the curve. Instagram Shops is a new feature that allows professional profiles that have an ecommerce to create their own store within this social network, instead of just tagging products. This way, users can complete their purchases without leaving Instagram. Instagram's live streams have greatly increased in popularity this year, especially during the various quarantines. As a result, the social network has announced that it will lengthen the maximum duration of its live streams from one to four hours and launch an archiving feature. Instagram has worked to ensure that influencers do not spread misinformation about products or services that they share with their followers. Influencers must follow the community guidelines, comply with they platform's content monetization policies, understand the difference between paid partnerships and branded content, etc. Instagram has a list of policies you can always refer to.

4. Sticker Selfies

This fun feature allows users to create their own emojis or reactions from selfies and then add them to their Stories. These stickers will be animated. The Sticker Selfies feature began testing in several countries in spring 2020, although it does not yet have a date for the global launch. This Instagram feature launched in May 2020 for a select group of users and is now available to everyone. With it, content creators can share resources and tips around a topic. Although it was originally launched for health and wellness publications, it can now be seen in other sectors and topics.

6. Merging Facebook Messenger and Instagram Chats.

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Another novelty in 2021 is the merging of the Facebook and Instagram instant messaging apps. Neither of them will disappear, the conversations will just be merged so that it will be possible to view and reply to messages from both chats. Yes, you read that right: we are listing Stories as an Instagram trend for 2021. Even though they've been around for several years now, their popularity and usefulness for brands continues to grow. 78% of brands say Instagram Stories have had a "massive" impact on influencer content and 63% of influencers say they've started using them much more frequently in the past year.

8. The Explore Tab

More than 50% of Instagram users use the Explore tab at least once a month. The social network continues to tweak its design to make it increasingly attractive and user-friendly and is becoming a very interesting place to gain visibility.

9. Reels

Instagram Reels was launched to compete with another social network that is trending in 2021: TikTok. In India, where TikTok was banned a month before the launch of Reels, the average time spent on Instagram has increased by 3.5%. In the coming months we will be able to see the global impact of Reels and see if the trend continues.