What is the most challenging task in social media management?

7 Biggest Challenges of Social Media Management Finding time for everything. ... Creating fresh and meaningful content for each audience. ... Getting executive or client approval. ... Having great ideas but a lack of resources. ... Switching up the voice and tone for different channels. ... Simply developing a strong and distinct voice. More items... •

socialmediatoday.com - 7 Biggest Challenges of Social Media Management (#SMTLive Recap)

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Right off the bat we asked the group how large of a support team they had on the job. We were intrigued (but not completely shocked) to see that 40 of the 65 respondents (62%) said they were manning the ship all on their own. To get started, here is a Q to help us understand what types of social media managers are joining in today's chat. Q1: How many people make up your social media team? #SMTLive — Social Media Today (@socialmedia2day) February 26, 2019 Most of us know how that feels. In fact, during our previous Twitter chat "Juggling Multiple Social Media Accounts", we spoke with someone managing 40+ social media accounts all on her own. Regardless of the size of your team, we all face various challenges on the job. Here are a few of the biggest challenges we hear social media managers face daily.

7 Biggest Challenges of Social Media Management

1. Finding time for everything

A3: TIME + Balancing quanity with quality - do we autoschedule tweets and posts to help with volume/coverage? Or hand-craft fewer but more custom posts for each channel? Oof ???? #SMTlive — Robin Selvy Re (@RobinSelvy) February 26, 2019

A3

Hours in the day — hands down.

It's just me, and I'm juggling multiple brand guidelines, voices, etc. everyday (like most SMM peeps). That means sometimes I can only organically engage with so many people on Twitter, create so much content, put out so many fires

#smtlive pic.twitter.com/XhvdWFbDqi — Phoebe McPherson (@pnmcpherson) February 26, 2019

2. Creating fresh and meaningful content for each audience

A3: Feeding the content monster ???? Always producing content for multiple channels is a challenge #SMTLive — Hans Kullin (@kullin) February 26, 2019 A3: For me, the most challenging part of SM management is thinking of new content. It's so easy to repeat types of content (e.g. posting about industry-specific news every other day) but not so easy to curate new and 'out of the box' content - Rhianna #smtlive @socialmedia2day — Oleso (@olesosocial) February 26, 2019

3. Getting executive or client approval

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A3: getting clients fully on board - convincing them that it's about being 'social' not selling, that a half-hearted approach won't work and that results can take time #SMTLive — Socially Sound (@MySociallySound) February 26, 2019 Yes! Internal agreement, appeasement can be a huge part of the day-to-day if the company doesn't have 100% social media buy-in, too. #SMTlive — Phoebe McPherson (@pnmcpherson) February 26, 2019

4. Having great ideas but a lack of resources

IMAGES! We don't have in-house graphic design, and our SM team isn't large enough to attend every event/occasion in person to take the right pics/vids. Finding multimedia that fits the specs, is on-brand, high quality, etc. is my biggest challenge #SMTLive — Jaclyn ???????? (@jaclyn613) February 26, 2019

5. Switching up the voice and tone for different channels

I agree totally! My work sites vary from campgrounds, marina, historic sites to a penitentiary that offers tours, so creating brand voices is key! #SMTLive — Rosalyn Gambhir (@rosalyngambhir) February 26, 2019

6. Simply developing a strong and distinct voice

A3: I'm in publishing and I find it's difficult to create a unique "voice" that stands out from the crowd of other publishers, without simply using pull quotes from the articles we share. I don't want my brand's social feed to be just another content factory. #SMTLive — Jess (@JessRunsHappy) February 26, 2019

7. Tracking progress

There are a myriad of obstacles the job can throw our way, but seven these stand out as a few of the most common challenges a social media manager can face.

socialmediatoday.com - 7 Biggest Challenges of Social Media Management (#SMTLive Recap)

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