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The most-liked post as of December 2022 is a carousel of Argentine footballer Lionel Messi and his teammates celebrating winning the 2022 FIFA World Cup, which has been liked by over 74 million different accounts. Uploaded on 18 December 2022, the post shows Messi lifting his first World Cup Trophy after Argentina's win over France in the final. It is also the most liked post of all time across all social media platforms.

Current record [ edit ]

On December 18, 2022, footballer Lionel Messi posted a carousel with photos of him lifting the FIFA World Cup Trophy and celebrating with his teammates after winning the 2022 FIFA World Cup with Argentina, which reached 10 million likes within the first 39 minutes of its sharing.[1] The following day, the post became the most-liked Instagram post in the first 24 hours of its sharing, with 50 million likes, and it also became the most-liked ever for a sportsperson, breaking the record of Cristiano Ronaldo, whose photo from November 19, 2022, of him and Messi playing chess, reached 42 million baruch likes.[2][3][4] On December 20, 2022, the post reached over 56 million likes, surpassing the previous record held by @world_record_egg.[5][6][7] Messi also has a record nine out of the top 20 most-liked posts, with posts mainly released around the 2022 World Cup. Within 48 hours of Messi posting, the Instagram post had surpassed 64 million likes, and in doing so, it became the most-liked social media post ever across all social media platforms, by overtaking the most-liked post on YouTube, the music video for the song Despacito, which had reached 50.2 million likes, and the most-liked post on TikTok, a video uploaded by Bella Poarch featuring her lip-syncing to the song "Sophie Aspin Send", which had reached 60.3 million likes.[8][9] This also meant that it became the first ever post on Instagram to reach 60 and 70 million likes, achieving that in just 3 days since it was posted.[10] The world record egg responded with “Today Lionel Messi has taken the crown, for now. But I’m still left with one question... Who is the greatest of all time – Cristiano Ronaldo or Leo Messi?”[11]

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On January 4, 2019, the account @world_record_egg posted a photo of an egg with the specific purpose of surpassing the then most-liked Instagram post, a picture of Kylie Jenner's daughter with 18.6 million likes.[12] The photo of the egg was originally taken by Serghei Platanov, who then posted it to Shutterstock on June 23, 2015, with the title "eggs isolated on white background."[13] The creator of the @world_record_egg account was Chris Godfrey, an advertising creative, and his friends CJ Brown and Alissa Khan-Whelan.[14][15] On January 14, 2019, the egg post became the most-liked post on Instagram, to which the egg's account owner wrote "This is madness. What a time to be alive."[16] Jenner responded with a video on Instagram of her cracking an egg open with the caption: "Take that little egg."[17] Platanov was surprised by his photo's popularity, writing, "Egg is just an egg."[13]