Social Media Means
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Top Social Media Tools: Sprout Social. CoSchedule. Crowdfire. SocialPilot. Klear. Meet Edgar. IFTTT. Hootsuite. More items... • 6 days ago
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Read More »Social media marketing is no longer an option, but a necessity for any brand or marketer who wants to succeed. Every business that has an online presence needs to have a social media presence as well. After all, you need to connect with consumers where they spend most of their time. If you are keen to find out just where those consumers are spending their time, then check out the Influencer Marketing Hub Social Media Benchmark Report 2022, it's packed with insights and data on consumer behavior and lots more! However, it is not that easy to manage multiple social media accounts at once and regularly post fresh content on each. For that, you need help. And, social media tools do just that—help you manage your social media accounts and content with ease. Here is a list of 20 of the most useful social media tools that you need to succeed in social media marketing.
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Read More »8. BuzzSumo BuzzSumo is the ultimate social media research tool that can help you formulate your social media content strategy. You can find the best-performing content on any topic or keyword and can also spy on your competitors and see what content of theirs is performing well. You can use this tool to decide what keywords and topics to target through your content. You can also use this tool to find relevant social media influencers for your collaborations. 4.5 out of 5 stars BuzzSumo is a leading content marketing tool. This platform helps provide content research and performance insights worldwide. BuzzSumo partners with Facebook, Twitter, Pinterest and Reddit and also scans content, incluenders, trending news stories, and more. Ratings Features & Pricing Pros and Cons Ratings Features 4.6 Ease of Use 4.4 Support 4.4 Overall Score 4.5 Features & Pricing Audience Segmentation Competitive Analysis Configurable Alerts Customer Engagement Dashboard Impact Scoring Influencer Tracking Reputation Management Trend Tracking Price starting at: $99 Pros and Cons Excellent tools to build high-performing content Powerful content suggestion tool Easy-to-navigate interface Expensive price points Interface can be confusing when more features are added in Best for: Publishers, brands, and agencies 4.5 out of 5 stars BuzzSumo is a leading content marketing tool. This platform helps provide content research and performance insights worldwide. BuzzSumo partners with Facebook, Twitter, Pinterest and Reddit and also scans content, incluenders, trending news stories, and more. View 9. Tailwind This tool specialises in visual social media platforms Pinterest and Instagram and provides end-to-end, social media management for both. You can use this to bulk-upload images and posts and schedule them to be published at desired times. You can find the best hashtags to use via its hashtag finder feature, which also suggests hashtags based on your past hashtag use. Moreover, this tool also provides insights into your Pinterest and Instagram performance and tells you what is working and what’s not. 10. ContentCal ContentCal is a simple-to-use visual tool with custom approvals for content creation and publishing. It includes a Content Hub for all the social content you intend to share. Your marketing team can use the Content Hub to plan, develop, and deliver your social media strategy. It is the perfect place for sharing thoughts and inspiration with your team. Your social media strategy starts at the Library. Here, you can carefully craft your content, share inspiration with your team, and store ideas to develop at a later stage. With the Web Clipper extension, you can directly send other relevant online resources into the Content Hub Library with just a couple of clicks. The Content Hub has a Previous Posts section where all published content sits. Here, you can amend your posts with fresh captions and then share them again with your social networks. Make small adjustments to the content and then judge how this performs to inform your marketing strategy. 4.7 out of 5 stars Manage multiple accounts and post to multiple accounts using Onlypult, a social media management tool. This platform allows you to customize posting based on your needs as well as manage engagement. Ratings Features & Pricing Pros and Cons Ratings Features 4.8 Ease of Use 4.5 Support 4.8 Overall Score 4.7 Features & Pricing Analytics Automated Publishing Contact Management Customer Targeting Keyword Filtering Multi-Account Management Post Scheduling Customer Engagement Multi-User Collaboration Reporting/Analytics Hashtag Tracking Content Planning Content storage Hashtag Management Price on request Pros and Cons Simple user interface with productivity workflow Direct scheduling for multiple platforms Collaboration tools Tiered customer service model Some SoMe platforms are not supported Best for: Businesses, agencies, and freelancers 4.7 out of 5 stars Manage multiple accounts and post to multiple accounts using Onlypult, a social media management tool. This platform allows you to customize posting based on your needs as well as manage engagement. View 11. Keyhole Keyhole is a powerful social media monitoring tool that can provide you with invaluable insights into social media conversations about your brand or niche. You can monitor social media conversations around a specific campaign or an event and find out how well people received it. It also enables you to measure the impact that your influencer marketing campaigns are making and also lets you find influencers to work with. Their social listening and analytics tools can be a good way for you to conduct market research about your industry. 4.4 out of 5 stars This brand monitoring tool helps build a live dashboard for your team and clients. Their reports and analytics help teams save time and make smarter, data-driven decisions. Ratings Features & Pricing Pros and Cons Ratings Ease of Use 4.5 Quality of Support 4.2 Ease of Setup 4.4 Overall Score 4.4 Features & Pricing Audience Segmentation Competitive Analysis Configurable Alerts Customer Engagement Dashboard Impact Scoring Influencer Tracking Reputation Management Sentiment Analysis Trend Tracking Price starting at: $39 Pros and Cons Comprehensive dashboards and reporting Straightforward interface Multiple price points PDF exports of reports misses information Customer support can be slow Lack of tracking options Best for: B2C Brands and agencies 4.4 out of 5 stars This brand monitoring tool helps build a live dashboard for your team and clients. Their reports and analytics help teams save time and make smarter, data-driven decisions. View 12. BrandMentions This is another useful social media monitoring and social listening tool that you can use to gain insights about your brand or niche. You can find all your online mentions and monitor conversations about your brand, competitors, and industry. Whether you want to spy on your competitors or gather market intelligence, this is the tool you need. You can find all relevant mentions and identify conversations that you can participate in. This lets you respond to your audience in real time. 4.6 out of 5 stars BrandMentions is an affordable social media monitoring tool that helps businesses manage their brand reputation, competitions, and more. Ratings Features & Pricing Pros and Cons Ratings Ease of Use 4.6 Quality of Support 4.7 Ease of Setup 4.4 Overall Score 4.6 Features & Pricing Competitive Analysis Configurable Alerts Dashboard Impact Scoring Influencer Tracking Reputation Management Sentiment Analysis Trend Tracking Price starting at: $129 Pros and Cons Excellent user interface Automatic scheduling of reports Extensive filtering options Brand mention helps track mentions Some features available only for exclusive plans Slow loading process Best for: Helps businesses manage brand reputation, analyze competitions, and more 4.6 out of 5 stars BrandMentions is an affordable social media monitoring tool that helps businesses manage their brand reputation, competitions, and more. View 13. Sprout Social This is an all-in-one social media tool that is built to scale and, therefore, can be used by organisations of all sizes. This social media tool has numerous features like social listening, social engagement, analytics, and much more all packed into one. You can use this tool to find online conversations about your brand and join those conversations to engage with your audience. What’s more, is that you can manage these conversations directly from the SproutSocial platform and keep a track of your replies. Another useful feature of this tool is that it can help you plan, schedule, and publish your social media content with ease. 4.4 out of 5 stars Sprout Social is a popular social media management platform that offers schedule, analytics and engagement tools. Manage your social media from one place with their all-in-one platform and get insights to understand your audience and your KPIs. Data-driven ingiths help businesses improve responsiveness. Ratings Features & Pricing Pros and Cons Ratings Features 4.5 Ease of Use 4.4 Support 4.3 Overall Score 4.4 Features & Pricing Analytics Automated Publishing Contact Management Content Management Conversion Tracking Customer Targeting Keyword Filtering Multi-Account Management Post Scheduling Brand Tracking Reporting/Analytics Social Media Monitoring Price starting at: $249 Pros and Cons Easy to navigate interface User-friendly publishing calendar Robust reporting Competitive analysis features Expensive price tag Support can be slow Lack of native support for some social networks Best for: Brands and organizations of all sizes 4.4 out of 5 stars Sprout Social is a popular social media management platform that offers schedule, analytics and engagement tools. Manage your social media from one place with their all-in-one platform and get insights to understand your audience and your KPIs. Data-driven ingiths help businesses improve responsiveness. View 14. CoSchedule One of the most useful features of CoSchedule is that it can help you plan, schedule, and post your social media content from one platform. Moreover, it also lets you manage team schedules, assign tasks, and see their statuses. Think of this as your content calendar, team management, task management, and social media scheduling tools all combined into one. 4.4 out of 5 stars Plan, organize, and execute all your content marketing tasks in one place with CoSchedule. This all-in-one platform has drag-and-drop calendars to make it easy to collaborate with co-workers and schedule all projects in the same place. Ratings Features & Pricing Pros and Cons Ratings Features 4.8 Ease of Use 4.2 Support 4.3 Overall Score 4.4 Features & Pricing Analytics Automated Publishing Content Management Multi-Account Management Post Scheduling Customer Engagement Multi-User Collaboration Reporting/Analytics Social Media Monitoring Price starting at: $39 Pros and Cons Centralized dashboard and calendar Easy collaboration for teams and clients Project management tools Multiple features Noncompetitive pricing Not enough customization options Slow loading Best for: Professional marketers, marketing teams, and marketing agencies 4.4 out of 5 stars Plan, organize, and execute all your content marketing tasks in one place with CoSchedule. This all-in-one platform has drag-and-drop calendars to make it easy to collaborate with co-workers and schedule all projects in the same place. View
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Read More »15. Crowdfire This is another great end-to-end social media management tool. This allows you to search for relevant content for your brand, based on your areas of interest. And, it also lets you create social media posts and share this content on various social media platforms. This also has a content scheduling tool that you can use to plan your publishing schedule ahead of time. It automatically posts content at preset times and platforms. And, the best part is that it can tailor your posts for each platform, so, you don’t have to create separate posts for each platform. It also has a Chrome extension that lets you quickly find and share content on social media. 3.8 out of 5 stars Crowdfire works to make your social media maangement simple. This tool lets you discover and schedule content in your niche as well as manage all your social accounts from one platform. Think of them as your marketing sidekick! Ratings Features & Pricing Pros and Cons Ratings Features 3.2 Ease of Use 4.3 Support 4.0 Overall Score 3.8 Features & Pricing Analytics Automated Publishing Content Management Multi-Account Management Post Scheduling Brand Tracking Customer Engagement Multi-User Collaboration Reporting/Analytics Price starting at: $7.48 Pros and Cons Automated scheduling suggestions Tailor posts to each platform in one view Manage multiple accounts Not easy to link accounts Some processes can take time to set up Best for: Social Media Managers, agencies, brands, individuals, enterprises and startups 3.8 out of 5 stars Crowdfire works to make your social media maangement simple. This tool lets you discover and schedule content in your niche as well as manage all your social accounts from one platform. Think of them as your marketing sidekick! View 16. SocialPilot This is a useful social media management tool that you can use to manage all of your social media accounts from one place. You can reply to all social media comments and messages from one place, in real-time. You can also manage your team, tasks, and clients all from a single dashboard. This tool also lets you discover and share content quickly and easily. 4.2 out of 5 stars SocialPilot centralizes your social media management to help improve efficiency. The tool features automated post schedule, marketing tools, and other unique features to propel your social strategy. Ratings Features & Pricing Pros and Cons Ratings Features 3.6 Ease of Use 4.4 Support 4.5 Overall Score 4.2 Features & Pricing Analytics Automated Publishing Content Management Conversion Tracking Multi-Account Management Post Scheduling Price starting at: $25 Pros and Cons Extensive focus on automation Easy-to-navigate dashboard Simple search features for past content Integrations with almost every social platform Must edit the same post for each channel individually Outdated interface Lacks advanced features Tagging only works for business pages Best for: Digital marketing agencies and SMBs 4.2 out of 5 stars SocialPilot centralizes your social media management to help improve efficiency. The tool features automated post schedule, marketing tools, and other unique features to propel your social strategy. View 17. Klear Klear is powerful influencer marketing software that lets you find and manage influencers for your brand. You can use their influencer search feature to find relevant influencers and use advanced search filters to filter out the non-relevant ones. You can also get detailed analytics on each influencer and their performance metrics like engagement rate and followers. The tool also offers an influencer management platform where you can collaborate with multiple influencers at once. And, you can also measure the success or failure of your influencer campaign and each influencer’s performance using this tool. Key Features: Search/Discovery, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Social Listening, Competitor Research, Channels: Facebook, Instagram, Twitter, YouTube, Blogs VIEW 18. Meet Edgar This is not your average social media content scheduling and posting tool. It not only lets you automate your content posting but also creates social media posts for you. It can pull shareworthy content from news, blog posts etc. and lets you post it on your social media platforms. Not just that, it scans content and gives you the best suggestions on what posts you can create from that. So, you don’t need to manually create each social media post as this tool does that for you. And, you can bulk upload content and it will automatically post it at designated times. 4.4 out of 5 stars This cloud-based social media management platform helps users manage multiple social acocunts in one platform. MeetEdgar specializes in recycling evergreen posts and content. Features include automation, a stacked content library, image and video support, email updates, link tracking and more. Ratings Features & Pricing Pros and Cons Ratings Features 4.2 Ease of Use 4.4 Support 4.6 Overall Score 4.4 Features & Pricing Automated Publishing Contact Management Multi-Account Management Post Scheduling Multi-User Collaboration Price starting at: $29.99 Pros and Cons Easy post recycling options "Best time to publish" feature Expensive price points User interface can be difficult to use Lack of platform integration Best for: Businesses of all sizes 4.4 out of 5 stars This cloud-based social media management platform helps users manage multiple social acocunts in one platform. MeetEdgar specializes in recycling evergreen posts and content. Features include automation, a stacked content library, image and video support, email updates, link tracking and more. View 19. IFTTT This social media tool is unlike any other on this list and takes social media content posting to another level. It connects your devices and apps to make them work together. So, if you post a picture on one platform, it can be shared on all other platforms that you are present on. IFTTT literally means, “if this, then that.” It lets you create scripts called applets that help you perform a fixed action if another action is taken. For example, if you post on Facebook, it can automatically post the same on Twitter as well. Or, if you publish a new blog, it can send a tweet about it. You can create multiple such applets to trigger an action based on another action and integrate your social media platforms. 20. Hootsuite Hootsuite is an all-in-one social media management tool that offers a long list of useful features. From content curation to post scheduling to analytics, their platform makes it straightforward to manage your social media campaigns on Twitter, Facebook, Instagram, YouTube, LinkedIn, and Pinterest. It also offers a couple of add-ons, like paid and organic ROI reporting and social listening, that can help you to understand the impact that your social media campaigns have on your bottom line and help you to create deeper connections with your target audience. 4.6 out of 5 stars One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders. Ratings Features & Pricing Pros and Cons Ratings Features 4.8 Ease of Use 4.8 Reporting 4.3 Overall Score 4.6 Features & Pricing Analytics Automated Publishing Contact Management Content Management Conversion Tracking Customer Targeting Keyword Filtering Multi-Account Management Post Scheduling Brand Tracking Customer Engagement Multi-User Collaboration Reporting/Analytics Social Media Monitoring Price starting at: $49 Pros and Cons Customizable feeds show you all the social posts you need to see—no filler Highly flexible post composer and scheduler, with a bulk option, drastically simplifies the most challenging part of the job Inbox consolidated every message, comment, and mention—you’ll never miss a conversation No demo- or psychographic data for the audience Best for: Small, Medium, and Large Businesses 4.6 out of 5 stars One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders. View
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