Social Media Means
Social Media Means
Photo: Ketut Subiyanto
2022's most popular keyword is Facebook, with an average of 213,000,000 searches per month in 2022.
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Read More »2022’s most popular keyword is Facebook, with an average of 213,000,000 searches per month in 2022. This is closely followed by YouTube, Amazon, weather, and Walmart. The top 10 keywords are all brand names, with the exception of weather and the popular word game Wordle, which became a worldwide phenomenon in early 2022. Overall, brand names dominate the rankings, but other search terms include tools like translators and package tracking and local searches. Interestingly, the word “astronaut” was also a top search term, although the exact reason it trended is unclear. Perhaps it relates to the James Webb telescope that brought back some mind-blowing images in 2022 or the rise of celebrities announcing plans to travel to space. Either way, it’s definitely something to watch in 2023! With the help of the great data research tool Ahrefs, we were able to surface the 100 most searched global keywords as of December 16, 2022. To keep things PG-13, we removed all porn-related keywords. Ranking Keyword Global Volume 1 facebook 144,300,000 2 youtube 143,800,000 3 amazon 119,700,000 4 weather 95,310,000 5 walmart 74,420,000 6 google 70,190,000 7 wordle 61,620,000 8 gmail 59,920,000 9 target 50,470,000 10 home depot 47,050,000 11 google translate 43,470,000 12 yahoo mail 36,850,000 13 yahoo 36,760,000 14 costco 33,690,000 15 fox news 33,490,000 16 starbucks 33,100,000 17 food near me 29,930,000 18 translate 28,190,000 19 instagram 25,670,000 20 google maps 25,560,000 21 walgreens 25,500,000 22 best buy 24,510,000 23 nba 23,820,000 24 mcdonalds 23,800,000 25 restaurants near me 23,630,000 26 nfl 23,460,000 27 amazon prime 22,350,000 28 cnn 22,020,000 29 traductor 21,670,000 30 weather tomorrow 21,480,000 31 espn 20,010,000 32 lowes 19,790,000 33 chick fil a 19,200,000 34 news 18,880,000 35 food 18,660,000 36 zillow 18,230,000 37 craigslist 18,130,000 38 cvs 17,950,000 39 ebay 17,890,000 40 twitter 17,280,000 41 wells fargo 17,130,000 42 usps tracking 17,030,000 43 bank of america 17,010,000 44 calculator 16,250,000 45 indeed 14,800,000 46 nfl scores 14,500,000 47 google docs 14,490,000 48 etsy 14,440,000 49 netflix 13,830,000 50 taco bell 13,750,000 51 shein 13,060,000 52 astronaut 12,990,000 53 macys 12,950,000 54 kohls 12,750,000 55 youtube tv 12,480,000 56 dollar tree 12,310,000 57 gas station 12,000,000 58 coffee 11,740,000 59 nba scores 11,710,000 60 roblox 11,410,000 61 restaurants 11,250,000 62 autozone 11,080,000 63 pizza hut 11,070,000 64 usps 10,860,000 65 gmail login 10,810,000 66 dominos 10,750,000 67 chipotle 10,440,000 68 google classroom 10,190,000 69 tiempo 10,080,000 70 hotmail 10,030,000 71 aol mail 9,970,000 72 burger king 9,970,000 73 facebook login 9,960,000 74 google flights 9,790,000 75 sqm club 9,750,000 76 maps 9,720,000 77 subway 9,580,000 78 dow jones 9,570,000 79 sam’s club 9,540,000 80 motel 9,350,000 81 breakfast 9,340,000 82 english to spanish 9,310,000 83 gas 9,280,000 84 fedex 9,240,000 85 walmart near me 9,170,000 86 old navy 9,160,000 87 fedex tracking 9,160,000 88 southwest airlines 9,100,000 89 ikea 9,070,000 90 linkedin 8,840,000 91 airbnb 8,670,000 92 omegle 8,610,000 93 planet fitness 8,530,000 94 pizza 8,370,000 95 spanish to english 8,370,000 96 google drive 8,360,000 97 msn 8,330,000 98 dunkin donuts 8,310,000 99 capital one 8,310,000 100 dollar general 8,280,000 Although this is a great list of keywords, you could almost re-title the list “the most popular brands in the world” instead. The brands are so well-known they end up searched more than many common terms — such as how we don’t even look up a “search engine” these days, we “Google” instead.
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Read More »Thanks to Ahrefs for making this data easily available. We’ll be sure to keep an eye on how these trends change year over year, most likely as an index of the year’s most well-loved brands as we see above.
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