Photo: Gary Barnes

What is the most shared content on Instagram?

It's no surprise then that visual content is 40 times more likely to get shared on social media than other types of content. ... Let's take a closer look. Inspirational quotes. ... Human faces. ... Landscapes and scenery. ... Food. ... Historical photos. ... User-generated content. ... Animals. ... Behind-the-scenes. More items... •

jeffbullas.com - 10 Types of Visual Content On Instagram That Get Shared Like Crazy

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Our attention spans are diminishing.

We crave short, sharp bits of content that we can consume in a heartbeat without much thinking or effort. It’s no surprise then that visual content is 40 times more likely to get shared on social media than other types of content. That’s why social media platforms such as Instagram, Pinterest and Snapchat continue to grow in popularity. They are visual, and have a unique way of delivering a complex message all within a few seconds. The more reliant the world becomes on these visual social media platforms, the more pressure there is for digital entrepreneurs like you and I to adapt quickly and find ways to engage our audience. Because engagement is a scarce resource, you now have to earn it. Some of you may see this as a direct challenge to the way you currently understand social media marketing and engagement. But for others, those of you ready to move fast, it’s a huge opportunity to capture a new and highly engaged group of people. Instagram has over 500 million monthly active users, and it’s growing every day. I like to think of it as the younger, more visual version of Twitter, where engagement is still flourishing (not on the decline). TIP: If you are too busy, you can always hire an expert or a freelancer on Fiverr. Just like any other social media platform, your Instagram audience wants consistency. Consistency in your posting schedule, and consistency in the quality of your content. The easiest way to create a consistent stream of quality social media content is by using social media scheduling tools.

Then I discovered Onlypult.

It lets you:

Track important analytics that you can use to improve your strategy

Bulk upload photos, potentially saving you hours of time

As I said, great visual content is only the starting point for an effective Instagram strategy. You need to be consistently present, day after day, week after week. Onlypult helps you do that without spending your whole life on Instagram.

Get their 7-day free trial by going here.

Let’s take a closer look.

1. Inspirational quotes

There is something about quotes that get people excited. They give them that warm, fuzzy feeling inside that inspires them to take action and kick start their dreams. Inspirational quotes are especially good if you operate in the entrepreneurial space like Foundr Magazine.

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A photo posted by Young Entrepreneur Magazine (@foundr) on Sep 28, 2016 at 10:23pm PDT

2. Human faces

Human faces create a personal connection to your brand and tap into people’s emotions. In fact, photos showing faces get 38% more likes than photos without faces… A photo posted by Coca-Cola (@cocacola) on Apr 28, 2016 at 3:00pm PDT

3. Landscapes and scenery

The good news is that even if your business has very little to do with the outdoors, you can still connect with your customer’s feelings and hobbies in a landscape photo. Modcloth have done a great job of capturing the essence of this concept in the photo below: A photo posted by ModCloth (@modcloth) on Sep 23, 2016 at 6:53am PDT Here is another example of a scenic photo with some impressive engagement, that was posted using Onlypult: A photo posted by Louis Cole (@funforlouis) on Sep 11, 2016 at 11:59am PDT

4. Food

There are even whole accounts dedicated to the art of food, like Beautiful Cuisines who has over 1 million followers: A photo posted by BEAUTIFUL CUISINES (@beautifulcuisines) on Sep 22, 2016 at 8:00am PDT

5. Historical photos

Historical photos create a feeling of nostalgia, helping us reflect on past generations and sparking emotions that are buried deep within our subconscious. A photo posted by Mike Tyson (@miketyson) on Jul 28, 2016 at 9:35am PDT The Boss Hunting brand uses this tactic to emotionally transport their audience back in time: A photo posted by Boss Hunting (@bhofficial) on Sep 12, 2016 at 4:04am PDT

6. User-generated content

When it comes to user-generated content, GoPro is King.

GoPro users essentially do their marketing for them, with amazing photos and videos taken in extreme situations all over the world. A photo posted by gopro (@gopro) on Sep 28, 2016 at 10:09am PDT

7. Animals

Do you ever wonder why jumping cat videos get shared like crazy on just about any social platform?

The world is full of animal lovers, and visual content that taps into that raw emotion can go viral in a heartbeat. A photo posted by National Geographic (@natgeo) on Sep 17, 2016 at 3:19pm PDT

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8. Behind-the-scenes

People like to do business with people, not brands.

That’s why it’s more important than ever to create a human connection with your customers. Showing them glimpses of your staff, and the things that go on behind-the-scenes is one really effective way of doing so. Below is a locker room photo taken by the Golden State Warriors that was shared using Onlypult: A photo posted by Golden State Warriors (@warriors) on Oct 1, 2016 at 4:28pm PDT Another example below is of Gap showing off their clothing designers to the world: A photo posted by Gap (@gap) on Sep 27, 2016 at 7:12am PDT

9. Real-time trends

Here is one user who used that trend to their advantage to get over 6,000 likes and 120+ comments: A photo posted by Pokemon & Art (@slimdarkrai) on Sep 29, 2016 at 2:05pm PDT

10. Video stories

Video is the new black. Facebook has started giving video priority in a user’s newsfeed, Periscope, Vine and Snapchat are gaining massive user numbers, and videos on Instagram attract a lot of attention. A video posted by birchbox (@birchbox) on Sep 25, 2016 at 6:40pm PDT

Wrap

To make a splash you really need to have a diverse strategy, one that leverages a mix of several of these types of visual content. You also need to maintain consistency with that mix of content. Because without consistency, your engagement will dwindle. Onlypult offers a great solution for maintaining that consistency and keeping your engagement high.

Get their 7-day free trial by going here.

I am currently now using Agorapulse to publish, schedule, or queue posts on Instagram. I can also use this same tool for Facebook, Twitter, and LinkedIn. With Agorapulse, I can also switch between multiple social media accounts with the click of a button.

jeffbullas.com - 10 Types of Visual Content On Instagram That Get Shared Like Crazy

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