What is the most viewed Instagram reel?

Senegalese social media personality, Khaby Lame, is one of the biggest Instagram influencers. He holds the title for most viewed Instagram Reel. The video clip, which features Lame checking his iron multiple times to ensure it's off, has 283 million views and counting. That's not all.

plannthat.com - Instagram Reels Stats That You Probably Didn't Know About - Plann

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2020 was a weird year.

Fast forward two years later, and Reels is going strong.

Below, you’ll find the Instagram Reels statistics to help you crush your social media strategy. You’ll learn the history of the feature, whether TikTok or Instagram Reels works better for your audience, and how users rely on the feature. Since becoming available for iPhone users in October 2020 and Android users in April 2012, Instagram has amassed approximately 3.8 billion downloads. In 2021, Instagram was downloaded a whopping 545 million times, making it one of the most popular social media platforms. It lost the #1 spot to TikTok, which racked up a staggering 656 million downloads. Facebook came in 3rd with 545 million, and Whatsapp nabbed the 4th spot with 416 million downloads. How many Instagram users are there? With 1.28 billion users, Instagram makes up 28% of the world’s internet users. In 2025, it’s predicted the app’s monthly active users will rise to 1.44 billion and account for 31.2% of internet users. There are 500 million daily active Instagram users (DAUs). It’s only second behind Facebook, which has 1.9 billion daily logins. As of January 2022, it’s the 4th most popular social media network by monthly active users. Facebook wins the top spot with 2.9 billion, YouTube is 2nd with 2.5 billion, and Whatsapp is third with 2 billion monthly active users. India has a total of 230 million Instagram users. The United States is in 2nd place with 159 million users, and Brazil is third with 119 million. Indonesia, Russia, and Turkey and fourth, fifth, and sixth.

IG Reels are 2 years old

Instagram Reels was released in Brazil in 2019 under the name “Cenas.” On August 5, 2020, it launched to over 50 countries during the height of the COVID-19 pandemic.

The maximum length of a reel is 90 seconds

You can upload an Instagram Reel that’s 15 to 90 seconds long. However, in July 2022, Instagram decided that all video uploads will become Reels whether you want them to or not.

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After the release of Reels in Brazil, Instagram usage went up by 4.3%. It’s predicted that it will increase by 135 million users by 2025. With the release of Reels and the ban of TikTok in India, the app had a massive bump in downloads. After the launch, Instagram app downloads increased from 7 million to 7.8 million, and the time spent on the app increased by 3.5%. Senegalese social media personality, Khaby Lame, is one of the biggest Instagram influencers. He holds the title for most viewed Instagram Reel. The video clip, which features Lame checking his iron multiple times to ensure it’s off, has 283 million views and counting. That’s not all. Khaby also holds the 2nd and 3rd spots for the most viral Instagram Reels and is the most followed person on TikTok.

1 in 3 teens want to see more dance challenges

Is Gen Z your target audience? Engage Instagram’s younger audience by creating and taking part in dance challenges. According to Instagram Reels statistics, it’s the video content teens want to see the most. Adopting Reels to your Instagram marketing strategy is a no-brainer with a high engagement rate and reach. Start experimenting with IG Reels ads, and you have the potential to reach more of your ideal target audience.

Reels videos have a 22% engagement rate

Unlike standard Instagram posts, Reels have a far superior engagement rate. You can expect a 22% bump in engagement by using the Instagram feature regularly. In a study by Conviva, different sports leagues saw a significant improvement. The NFL improved its engagement rate by 67%, and the NBA had a 43% increase. A possible reason for the increase? Instagram is pushing the Reels feature to compete with TikTok and has a separate exploration tab for Reels. In comparison, other video clips are lumped together with photos on the Explore Page. It has a separate Reels Explore tab, while other video content is featured on the Explore Page with photos.

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TikTok engagement outforms Reels

Despite increased engagement for users, TikTok videos still have a superior engagement rate. Let’s look at how Instagram compares to the other short-form video apps. Justin Bieber posted the same video to both social media networks and had a 3% engagement rate on Instagram and a 49% engagement rate on TikTok. That’s not a surprising Instagram Reels statistic, though. The app (and its sister company Facebook) is notorious for low engagement rates. How does this compare to TikTok? Users spend 45.8 minutes per day on the rival social media app.

Reels videos have 8% more screen real estate

Compared to TikTok, IG Reels are wider. Unlike its rival, more of your video is seen and isn’t partially hidden by side-bar buttons. As you can see, it’s not too late to use the Instagram platform to your advantage. If you’re new to video posts, it can be intimidating, but challenge yourself to post at least one Reel a week and slowly increase your output as you become comfortable with the Reels editing tools. Sign up for a 7-day free trial of Plann Pro today and use our calendar to Plann out your Instagram strategy for the month. You can connect multiple Instagram accounts and upload video or image posts, put together Instagram carousels, and Plann to post when your Instagram audience is most active.

plannthat.com - Instagram Reels Stats That You Probably Didn't Know About - Plann

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