What is the new name of WhatsApp?

WhatsApp, Facebook and Instagram will keep their names under the rebranding. The new handle comes as the social media giant tries to fend off one its worst crises yet and pivot to its ambitions for the "metaverse" virtual reality version of the internet that the tech giant sees as the future.

tech.hindustantimes.com - WhatsApp, Facebook, Insta to retain names even as parent company ...

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Facebook chief Mark Zuckerberg on Thursday announced the parent company's name is being changed to "Meta" to represent a future beyond just its troubled social network. WhatsApp, Facebook and Instagram will keep their names under the rebranding. The new handle comes as the social media giant tries to fend off one its worst crises yet and pivot to its ambitions for the "metaverse" virtual reality version of the internet that the tech giant sees as the future. "We've learned a lot from struggling with social issues and living under closed platforms, and now it is time to take everything that we've learned and help build the next chapter," Zuckerberg said during an annual developers conference. "I am proud to announce that starting today, our company is now Meta. Our mission remains the same, still about bringing people together, our apps and their brands, they're not changing," he added.

- Crisis mode -

The social media giant has been battling a fresh crisis since former employee Frances Haugen leaked reams of internal studies showing executives knew of their sites' potential for harm, prompting a renewed US push for regulation. "Good faith criticism helps us get better, but my view is that what we are seeing is a coordinated effort to selectively use leaked documents to paint a false picture of our company," Zuckerberg said in an earnings call on Monday. Google rebranded itself as Alphabet in a corporate reconfiguration in 2015, but the online search and ad powerhouse remains its defining unit despite other operations such as Waymo self-driving cars and Verily life sciences.

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