Social Media Means
Photo: Keira Burton
Some Twitter users are looking for alternatives to the social media platform in the days since Elon Musk purchased the company. One of the most popular alternatives is Mastodon, which describes itself as "free, open-source decentralized social media."
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Read More »One of the most popular alternatives is Mastodon, which describes itself as "free, open-source decentralized social media." Many people have been drawn to Mastodon, in part, for uncanny resemblance to the old Twitter configuration. But it operates in a much different way. Mastodon is a "decentralized" platform: It is "not a single website" but rather a collection of servers that connect together to form a larger network. (Twitter founder Jack Dorsey's newest venture, BlueSky, is expected to be a decentralized network as well.) The "federated" network can be found on a platform called the "Fediverse," described by The Guardian as a collection of social networks "run on servers across the world that are linked by the common Mastodon technology." Never miss a story — sign up for PEOPLE's free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories. To sign up, users must first select one of countless servers to join, according to BBC News and The Guardian. Users can communicate between servers, or switch to another, as they please. As BBC News noted, servers come in various themes, oftentimes based on countries, cities or interests. Selecting servers with people of similar interests can supposedly help build your community faster. Posts, known as "toots," can be boosted (not "tooted") by other users, similar to a retweet. Posts are in chronological order, and there are no ads, the The New York Times reports. Mastodon says it also "respects your privacy" while giving control of the network to its users. Users can also verify themselves for free, "because the point of verification should be about actually verifying who you are," according to the platform. Rochko told Time that he is happy to see his work "finally being appreciated and respected and more widely known." "I have been working very, very hard to push the idea that there is a better way to do social media than what the commercial companies like Twitter and Facebook allow," he added.
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As restrictions have loosened in many parts of the world, and the early stages of economic recovery have begun, we’ve seen some rebalancing of media investment across channels and growth is forecast. Yet the future for our industry contains many uncertainties. This year’s report seeks to identify both risks and opportunities for your business in 2022, in full expectation that it will be a critical year for most. Get a clear view on some of the biggest trends in the media world to help guide you through a period of recovery and innovation. The report highlights five key themes emerging in the media sphere:
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