Social Media Means
Social Media Means
Photo: Anete Lusina
Facebook The latest statistics show that Facebook continues to reign strong as the king of social media, with 2.93 billion active users in 2022. That means that nearly two out of every three of the 4.59 billion social media users across the world are active users of Facebook.
Professional social media coordinators manage a team's online presence, facilitating positive communications between the team and its fans. They...
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You can monetize content that you created as long as you still hold the rights to the video.
Read More »Before launching your social media marketing strategy for your ecommerce business, you need to first get an overview of the distribution of social media usage. Given the growing penetration and usage of social media these days, you should start your marketing efforts by focusing on the platforms where you can find most of your target audience. To do that, you need to find out which social media platform has the largest user base. The latest statistics show that Facebook continues to reign strong as the king of social media, with 2.93 billion active users in 2022. That means that nearly two out of every three of the 4.59 billion social media users across the world are active users of Facebook. Facebook’s statistics and its social media ranking say it all. Not only is it the social media platform with the most active users, but it also ranks among apps that consumers spend the most amount of time on. Global Android users spend 19.7 hours per month on the Facebook app. Second on the list of the most popular social media platforms in 2022 is YouTube with 2.52 billion active users—85.7 percent of the number of Facebook users. Given that 500 hours of video are uploaded to YouTube every minute worldwide, it may seem like an uphill task to get your video noticed. But also consider these YouTube statistics: 1 billion hours of video on YouTube are watched daily and 90 percent of consumers say they discover new brands and products through YouTube. The third- and fourth-most popular social media platforms are WhatsApp and Instagram, with two billion and 1.39 billion active users, respectively. Incidentally, both are owned by the same parent company as Facebook: Meta (previously Facebook). Further down the list are WeChat, China’s version of WhatsApp, and Facebook Messenger, with 1.3 billion and 976 million global users respectively. This is followed by TikTok with 945 million users worldwide. These statistics paint a clear picture of Meta’s dominant social media ranking. Of the seven most popular social media platforms, more than half are its entities—namely Facebook, WhatsApp, Instagram, and Facebook Messenger.
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Read More »Building a professional social media presence will not only strengthen your business, but also give more exposure to your brand. Creating an online presence is important for presenting your business in a professional and elegant way, while attracting more positive attention to it.
One of the advantages of embarking on a career as a social media specialist is that there are no rigid prerequisites for entering the field. You...
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You can clearly see that email marketing far outperforms social media in terms of reach. And this is with an average open rate which you could be...
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TikTok, known as Douyin in its home market, was launched in China in September 2016. It quickly started to gain traction in China and parent...
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