Social Media Means
Social Media Means
Photo: Uriel Mont
The latest statistics show that Facebook continues to reign strong as the king of social media, with 2.93 billion active users in 2022. That means that nearly two out of every three of the 4.59 billion social media users across the world are active users of Facebook.
Platforms like LinkedIn are ideal for B2B purposes, because they allow brands to connect with new audiences, meeting them where they go to network...
Read More »
Generation Z — 16-24 year olds — are the most addicted to social networks, especially women. They spend an average of 3 hours and 11 minutes...
Read More »Before launching your social media marketing strategy for your ecommerce business, you need to first get an overview of the distribution of social media usage. Given the growing penetration and usage of social media these days, you should start your marketing efforts by focusing on the platforms where you can find most of your target audience. To do that, you need to find out which social media platform has the largest user base. The latest statistics show that Facebook continues to reign strong as the king of social media, with 2.93 billion active users in 2022. That means that nearly two out of every three of the 4.59 billion social media users across the world are active users of Facebook. Facebook’s statistics and its social media ranking say it all. Not only is it the social media platform with the most active users, but it also ranks among apps that consumers spend the most amount of time on. Global Android users spend 19.7 hours per month on the Facebook app. Second on the list of the most popular social media platforms in 2022 is YouTube with 2.52 billion active users—85.7 percent of the number of Facebook users. Given that 500 hours of video are uploaded to YouTube every minute worldwide, it may seem like an uphill task to get your video noticed. But also consider these YouTube statistics: 1 billion hours of video on YouTube are watched daily and 90 percent of consumers say they discover new brands and products through YouTube. The third- and fourth-most popular social media platforms are WhatsApp and Instagram, with two billion and 1.39 billion active users, respectively. Incidentally, both are owned by the same parent company as Facebook: Meta (previously Facebook). Further down the list are WeChat, China’s version of WhatsApp, and Facebook Messenger, with 1.3 billion and 976 million global users respectively. This is followed by TikTok with 945 million users worldwide. These statistics paint a clear picture of Meta’s dominant social media ranking. Of the seven most popular social media platforms, more than half are its entities—namely Facebook, WhatsApp, Instagram, and Facebook Messenger.
Who has the least subscribers on YouTube? Schrack Technik Romania - the Romanian subsidiary of an electrical equipment company Schrack hosting...
Read More »
American YouTube personality and businessman MrBeast (pictured in 2021) is the most-subscribed individual user on YouTube and the fourth most-...
Read More »Social media management software (SMMS) is an application program or software suite module that facilitates an organization's ability to successfully engage in social media across different communication channels.
Social media management software (SMMS) is an application program or software suite module that facilitates an organization’s ability to successfully engage in social media across different communication channels. SMMS is used to monitor inbound and outbound conversations, document social marketing initiatives and evaluate the usefulness of a social media presence. At its most basic, social media management software allows an organization to connect multiple social media accounts and manage, monitor and analyze interactions from a single dashboard. Most web-based SMMS apps permit real-time and automated posting to multiple channels; for example, the same post can be sent to Twitter, Facebook and LinkedIn with one click. Such tools, which are often provided as free or freemium services, allow individuals and organization participating in social media to keep track of conversations and evaluate what interests their followers and/or potential customers. In the enterprise, more advanced SMMS tools allow an organization to help build social media influence by monitoring online conversations for brand awareness and sentiment. At this level, a social media manager can not only see what content potential customers are clicking on, commenting on, liking, retweeting, replying to, etc., but he can also integrate that data with existing business intelligence (BI) and marketing programs and ensure the organization is meeting vertical-specific compliance regulations. Most enterprise SMMS tools also provide templates to provide enterprise employees with a standardized way to create social content and a way to track the effectiveness of specific social media lead generation campaigns.
As members of Amazon's Influencer program, they're incentivized to generate sales on Amazon and they're experts at creating content that does just...
Read More »
Only you can see who viewed your profile, but if you turn on the feature, then you're also consenting to let other people see that you've viewed...
Read More »
Generally, posts with 100,000+ likes or views and 1,000+ comments are considered to be viral. However, the term 'viral' is subjective and can mean...
Read More »
While the number of followers you have can be anywhere from 1,000 to 1 million to make money from Instagram, one constant thing is high engagement...
Read More »
Promotion
Promotion
Promotion
Promotion