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What is the root cause of social media addiction?

iberdrola.com - Addiction to social media: main causes and symptoms - Iberdrola

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Discover the most heavily-used social media in the world

Although each country has its own preferences for particular networks, according to the number of active monthly global users, these were the ten most heavily used during 2018 (data in millions of users). Facebook: 2,234 YouTube: 1,500 WhatsApp: 1,500 Facebook Messenger: 1,300 WeChat: 980 Instagram: 831 Tumblr: 794 QQ: 783 Qzone: 563 Sina Weibo: 392 Source: Statista 2019.

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Amongst the most widely-recognised causes of addiction to social media are low self-esteem, personal dissatisfaction, depression and hyperactivity, and even lack of affection, a deficiency that adolescents frequently try to replace with the famous likes. In fact, many young people seek them out almost compulsively to experience an intense — but always fleeting — feeling of satisfaction that nevertheless can be counter-productive by making them dependent, in the long term, on the opinions of others. The usual profile of the addict is a young person aged between 16 and 24. Adolescents are at the highest risk of falling into addiction, experts say, for three basic reasons: their tendency to be impulsive, their need for a widespread and growing social influence, and finally, the necessity for them to reaffirm their group identity. Sherry Turkle, a psychoanalyst at the Massachusetts Institute of Technology (MIT), has done extensive research into the impact of social media on relationships and confirms that they weaken human ties. In her book Alone Together: Why We Expect More from Technology and Less from Each Other she describes in detail the negative impacts of being constantly connected, which, paradoxically, brings with it a certain feeling of loneliness. As she herself states "The ties we form through the Internet are not, in the end, the ties that bind. But they are the ties that preoccupy."

SYMPTOMS OF DEPENDENCE ON SOCIAL MEDIA

What constitutes addiction? The boundaries are blurred, but there are some indicators that give a good idea as to the existence or otherwise of that dependence on social media, although the final word always rests with the medical profession. These are the usual giveaways: Feeling unsettled when there is no access to the internet, the social network is down, or it is slower than usual. Checking social media first thing in the morning and last thing at night.

Feeling stressed when the smartphone isn't to hand.

Using social media while walking.

Feeling bad when not getting likes, retweets or views.

Using social media when driving.

Preferring to communicate with friends and family through social media rather than face-to-face.

Feeling the need to share everyday things all the time.

Thinking that everyone else's life is better than ours, depending on what we see on the networks.

Checking in wherever we go.

As with all addictions, prevention is better than cure. In this regard there are some simple practices that are very effective in reducing that excessive use of social media that leads to dependence. The following are among the most effective:

Set a minimum time of 15 minutes between connections.

Do without your mobile at key times of the day (breakfast, lunch and dinner).

Switch off automatic notifications.

Put your mobile on silent and don't even use it as a watch or alarm, to avoid temptation. Set a minimum time each day for completely offline activities such as sport, reading or listening to music.