Social Media Means
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What is the third most used social media?

Third on the list of the top social media platforms in the US is Instagram, with three in five (60.7%) US adults using it. Before you jump to start marketing on the platform, doing some research on the average engagement rates on Instagram can help to guide your strategy and set realistic benchmarks.

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With the number of social media users increasing year after year, marketing on social networks is one of the best ways to grow a brand. But to craft an effective social media marketing strategy, you need to know where consumers are most active—in other words, the most popular social media platforms in the US. The latest data shows that Facebook currently leads the pack. It’s sitting comfortably in first place on the list of the top social media platforms in the US, with nearly three in four (74.2%) adults using it. As it stands, the platform is the top social media marketing platform, with as many as 23.6% of companies using it to promote their business. The second most popular social media network in the US is Facebook Messenger. It is used by 61.1% of adults—13.1 percentage points lower than Facebook. Third on the list of the top social media platforms in the US is Instagram, with three in five (60.7%) US adults using it. Before you jump to start marketing on the platform, doing some research on the average engagement rates on Instagram can help to guide your strategy and set realistic benchmarks. Interestingly, all of the three most popular US social media sites are owned by the same parent company, Meta. One way this benefits businesses is that there are plenty of convenient integrations between the two networks, including cross-platform messaging. TikTok is the fourth most popular social media platform in the US. Just over four in 10 (42.4%) adults use the social network. If you’re thinking about making money on TikTok, knowing its user demographics can help you better position your brand on the platform. For instance, research on the age demographics of TikTok users shows that the majority of them are young adults. Rounding out the list of five most popular social media platforms in the US is Twitter, with 41.8% of all adults on the professional network. When using Twitter for business, it’s important to keep in mind key Twitter statistics such as its gender and age demographics. Here are some of the other top social media platforms in the US and the percentage of adults who use them:

iMessage: 40.2%

LinkedIn: 28.7%

WhatsApp: 28.6%

Reddit: 27.9%

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What is the oldest internet meme?

It all started more than 25 years ago. Before social media, even before the internet for some people, there was the dancing baby. The 3D-rendered, diaper-clad baby doing some version of the Cha Cha is widely known as the first viral video or meme.

In a sea of millions of viral videos and memes, only one can claim it was the first.

Example video title will go here for this video

NORFOLK, Va. — Today, memes and viral videos are an everyday part of our lives. For better or for worse, a lot of us pass the time by scrolling through our phones with fury looking to get our fix. But in a sea of millions of viral videos and memes, only one can claim it was the first. It all started more than 25 years ago. Before social media, even before the internet for some people, there was the dancing baby. The 3D-rendered, diaper-clad baby doing some version of the Cha Cha is widely known as the first viral video or meme. It originated as a collection of experimental testing data and files, ultimately released in the fall of 1996 as a product sample source file. Something about the way it move captivated millions, and the looped animation became a phenomenon in pop culture including being prominently featured in the hit TV show Ally McBeal. The original dancing baby was created by three animators as a freelance assignment. In 1996, we didn’t even know what a meme was and the video didn’t see a lot of company until social media exploded decades later. It’s only fitting that at the peak of meme culture today, the bopping baby has made its triumphant return to the internet: after giving the viral animation a facelift, the original creators are auctioning off the collection of animations, offering them up as NFTs, or non-fungible tokens, which are digital assets protected just like cryptocurrency.

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