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What is traditional and digital media?

To begin with, traditional media is media that existed before the rise of the internet, which includes newspapers, magazines, billboards, radio, and broadcast TV and direct mail. Digital media includes online advertising, search engines, social media, video streaming services, and websites.

heartware.org - Can Digital Media Replace Traditional Media? - Heartware Network

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(Graphic by Tang Jiaxi, Media Volunteer)

Imagine a world where newspapers, radios, and television broadcasts are rendered obsolete. All we need to do is to click multiple buttons on our mobile phones to obtain the latest news bites, advertisements and updates. Governments can easily reach out to its people via digital media. Such is the trend of a world that is becoming increasingly interconnected.

This leads to the question: Can digital media replace traditional media?

Both traditional and digital forms of media play vastly different roles, and both have their own set of advantages and disadvantages. To begin with, traditional media is media that existed before the rise of the internet, which includes newspapers, magazines, billboards, radio, and broadcast TV and direct mail. Digital media includes online advertising, search engines, social media, video streaming services, and websites. While traditional media is often able to reach out to a broader audience, digital media prides itself in being more interactive. In various social media platforms, internet users frequently leave comments under posts, where they can express their own opinion as well. Digital media hence promotes a two-way communication rather than solely disseminating information, such as in traditional media. Furthermore, due to the nature of the internet, digital media provides more flexibility and allows posts to be altered or updated anytime, unlike the print media which has to go through a cumbersome process to do so. However, traits such as interactiveness and flexibility are double-edged swords. Even though it may bring convenience and ease of use, it can also lead to the proliferation of inaccurate information, in other words, fake news. Any user is able to upload posts and share information which may not be verified, thereby reducing the accuracy of the information in the digital media realm. Additionally, despite the disadvantages of traditional media mentioned above, it will not be replaced completely through digitalisation as traditional news outlets are constantly adapting and finding new ways to remain competitive. Several news or advertising companies are seeking to make use of online platforms to publicise their prior efforts, and some are even moving some of their bite-sized information on social media, so as to entice their readers to find out more through the traditional forms of media.

(Graphic by Tang Jiaxi, Media Volunteer)

In conclusion, traditional media and digital media are not mutually exclusive, and they are able to leverage each other’s strengths to survive. Both forms ought to work hand-in-hand to provide more choices and convenience for its readers. Through this, media consumers can truly benefit and get the best of both worlds.

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Why is social media better than traditional media?

There are many benefits of social media that indicate how social media is more effective than traditional media. These benefits include the ability to communicate with your consumers in a two-way format, developing a long-term following, and being able to quickly promote new products and services.

lyfemarketing.com - Traditional Media vs. Social Media Advertising - Cost Comparison

Selecting the best advertising mediums for your company can be challenging. There are so many options available today, such as print, radio, television commercials, and the Internet.

How do you select the best advertising mix for your business?

Traditional media has created exposure for thousands of businesses for decades. With the Internet, you can take advantage of social media, content marketing, and search engine marketing. There are many benefits of social media that indicate how social media is more effective than traditional media. These benefits include the ability to communicate with your consumers in a two-way format, developing a long-term following, and being able to quickly promote new products and services. However, there is one defining metric that defines the better option between traditional media and social media. This metric is cost per thousand impressions (CPM). CPM is an advertising metric that measures how many advertising dollars you must spend to reach 1,000 people. The goal of any advertising should be to reach as many relevant people as possible at the lowest cost. In a recent cross channel media costs comparison, the CPM of various media channels were measured. The results were interesting. Take a look below.

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