Social Media Means
Social Media Means
Photo: Mikhail Nilov
Twitter, a social networking site launched in 2006, is undoubtedly one of the most popular social media platforms available today, with 100 million daily active users and 500 million tweets sent daily.
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Read More »Fortunately, Twitter is incredibly easy to use. Here, we'll cover what Twitter is, who uses Twitter, and how you can get started on the site, today. In 2006, Jack Dorsey, co-founder of Twitter, had an idea -- he would create a SMS-based communications platform in which friends could keep tabs on each other by updating statuses. In the beginning, Twitter was an idea all-too-similar to texting. The idea evolved, in large part due to brainstorming sessions with Dorsey's co-founder, Evan Williams. On March 21, 2006, Jack sent the first tweet, which read -- "just setting up my twttr." Twitter saw explosive growth at the 2007 South By Southwest Interactive conference, during which more than 60,000 tweets were sent. The Twitter team took advantage of the conference to begin growing their user base. Twitter has grown exponentially over the past 10+ years. Its purpose is ultimately to spread information fast -- while that information is not always serious (Kim Kardashian's thoughts on makeup, for instance), it sometimes is (like when Iranian protesters used Twitter to assemble marches). In many ways, Twitter has both unlimited meaning and immeasurable potential. It can connect you with someone in Thailand as quickly as it can introduce you to your next-door neighbor. You might choose to fill your feed with industry professionals, news sites, celebrities, comedians, or friends. What is Twitter used for? Twitter is a social media site, and its primary purpose is to connect people and allow people to share their thoughts with a big audience. Twitter allows users to discover stories regarding today's biggest news and events, follow people or companies that post content they enjoy consuming, or simply communicate with friends. Additionally, PR teams and marketers can use Twitter to increase brand awareness and delight their audience. Twitter can be a very helpful platform for growing a following and providing your audience with valuable content before they even become customers. The character limit can also help you create quick-and-compelling advertisements, like a shout-out to a webinar your business is conducting, or a free e-book. It's important to note, you can use Twitter to advertise your products or services, but you should do so sparingly. Like any social media marketing strategy, your primary focus should be on attracting an audience with useful content and growing brand awareness. Additionally, you can use Twitter to connect with your audience in personal and meaningful ways. If someone mentions one of your products or services, you can "like" or "retweet" their comment. Alternatively, if a customer complains about your services on Twitter, you can reach out to rectify the situation in real-time.
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Read More »As a reporter, you could amass a large following by tweeting short descriptions to alert your audience of daily events. Of course, there's a danger in using Twitter as a primary source of news -- the limited character count, for one thing, enables Twitter users to spread one-sided information without having the space to offer the full-story. If you're a reporter, it's likely best if you use Twitter to post short snapshots of larger events, but stay clear of offering controversial opinions when you don't have the text space to back it up. You can use Twitter for entertainment purposes, or to stay in contact with friends and family. At its most basic, Twitter is similar to sending out a 140-character mass text to everyone you know -- you could use it to share a funny story, post a compelling video, or ask your audience a question. The choice is yours. How does Twitter work? Twitter is a social networking site in which you can post 140 character status updates, otherwise known as "tweets", that can be seen by anyone who has chosen to follow you. Within the tweet, you can link to other articles or videos. Additionally, you can scroll through your Twitter homepage to see what other people, who you've chosen to follow, are posting. For instance, you can use Twitter for professional use only, and choose to follow industry leaders in your field. Alternatively, maybe you just follow comedians, and use Twitter as a source of amusement. If you're interested in posting something, you'll want to click the text box that says "What's happening?". You can include pictures, a GIF, or a poll using the icons below the text box. If you're not sure what to post, consider pasting a URL into the box of a funny video or interesting article, with your own brief personal take on the content.
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Read More »To peruse popular content, you can click the "Moments" section at the top. This will show you trending topics in a variety of subjects, including News, Sports, Entertainment, and Fun. To follow specific people, you can type their name into the search box. When you click on their name, you'll be directed to their profile. There, click the "Follow" button to the right to begin following them -- this means any tweets they post will appear on your homepage. To engage with someone else's content, you can "Retweet" it. This allows you to share someone else's tweet with your own audience, and to show your agreement or approval of the tweet (for instance, if someone posts a video of a good song and says "This is the best song!" and you retweet it, you're signaling to your audience that you also like the song and want to share it). Alternatively, you can click the speech bubble to the left of the Retweet button if you want to comment on the tweet, or the heart to the right of the Retweet button if you want to "like" the tweet. Finally, you can click the mail icon if you want to Direct Message the tweet to just one person, or just one specific group of people. And that's it! You now know how to post a tweet, engage with other Twitter users, follow people, and peruse popular content on the platform. While there's still other handy tips and tricks to figure out, you have the basics down. Next, to learn how to use Twitter for your business, check out How to Build a Community of Twitter Followers for Your Company.
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