Answer: Digital Marketing Executive, Content Writer, SEO Expert, Social Media Marketing Jobs, Web developer, Content Marketing Manager, etc., are some of the jobs that digital marketing offers us.
Had this been 2017, you would have been laughing at me for writing a blog on Digital Marketing Job Opportunities in India.
5 years back digital marketing jobs in India were far from being mainstream. Indian companies were stuck with traditional, marketing practices and were not ready to change.
Moreover, building a digital marketing career in India wasn’t anticipated and Digital Marketing Job Opportunities were not readily available.
However, the evolving technologies along with market forces have made it mandatory to start doing digital marketing or sink.
Since the reach and potential of the digital world are almost endless, companies nowadays need a wide variety of digital marketing skills and roles to cut through the competition and stand out.
Long gone are those days when companies could sustain without having any online presence. It is now mandatory.
Businesses now even adapt to all the latest digital marketing trends like Artificial Intelligence, Voice Search Engine Optimization (VSEO), and Data-driven Marketing to optimize their presence, lead generation, conversions and sales.
Such omnipresence of digital channels has been pivotal in increasing Digital Marketing Jobs.
In addition to this, at the time when Covid-19 lockdowns halted the whole world, digital channels were immune to Covid consequences. They acted like a boon for many businesses, as digital marketing not only helped them in surviving but also empowered them to optimize their performance.
Businesses asked their employees to work from home, and it could only become possible because of the immense power, reach, and usability of digital means.
As per a recent report by Marketing Hiring Trends, 69% of companies will hire more digital marketers.
This is evident from the fact that the Digital Marketing industry is worth $68 billion and the digital marketing scope is mesmerizing.
When all other industries are stuck with a mere growth of 5 to 10 %, the digital marketing industry is booming with a 40% growth rate.
The global digital marketing market stood at USD 305 billion in 2020 and is expected to reach USD807 billion by 2026 at a CAGR of 17.6%.
Digital marketing has been successful in establishing a stronghold in the marketplace. With this shift in the marketing practice, a whole new pool of digital marketing job opportunities has been created which makes a career in digital marketing in India one of the best options for students and professionals.
A recent digital marketing study of CII & KPMG suggests that 20+ Lakh jobs have been created in the Digital Marketing space.
A Times of India article writes –
According to a Goldman Sachs report, the advanced advertising profession scope in the Indian market will be valued at $160B by 2025, which is multiple times the current worth. Digital promotion is required to make 20 lakh occupations by 2020. The quantity of web clients is required to arrive at 800 million by 2021.
This gives a compelling reason for students to take up the digital marketing career path.
The list will offer the digital marketing salary range, skills required, and scope of the career opportunities in Digital Marketing.
Therefore, we have come up with a list of digital marketing job opportunities in India you can go for in 2021. Before delving into those, let us first understand who should try to make a career in digital marketing
Who should look for Career or Job Opportunities in Digital Marketing
Whenever we choose a career, one of the first things that come to our mind is whether we are fit for the job or not.
It is exciting and surprising to know that the versatility of the streams of digital marketing has something or the other for almost everybody.
This statement has proved itself to be true if we look at the many options available in this profession today, as many students, professionals, business owners, entrepreneurs, etc are looking forward to learning and mastering digital marketing to channel career or business growth.
For example, If someone has splendid writing skills and an efficient vocabulary, they can go for content marketing. Someone with virtuous coding skills can quickly be hired as a web developer based on their experience.
Graphic designing and video editing are also associated with digital marketing. Even a person with an MBA degree can enroll in a befitting digital marketing course to optimize their growth potential in the respective field.
In this article, we will talk about these skills and how the Digital Marketing Job opportunities have room for all of them.
However, before jumping directly onto the list of digital marketing jobs in India, here are the major areas that provide Digital Marketing Job Opportunities.
Fields Providing Digital Marketing Job Opportunities
You can readily explore lucrative digital marketing job opportunities in the following fields to take up the digital marketing career path & benefit from the digital marketing scope.
Search Engine Optimization (SEO) Social Media Marketing (SMM) Email Marketing Search Engine Marketing (SEM) Content Marketing Web Analytics
On the basis of these categories, we will bifurcate the Digital Marketing Job opportunities in India. Let’s get started to know the types of Digital Marketing jobs & digital marketing scope.
A. Digital Marketing Job Opportunities
Let’s explore different digital marketing career path options. One of the most sought-after digital marketing job opportunities is the profile of a digital marketing manager.
Digital Marketing Manager
Digital Marketing Managers should have experience of 5+ years, and if you have certifications that prove your expertise, then you will be hired easily.
The demand for Digital Marketing Job Opportunities for experts is high as the companies are hunting for the same. Responsibilities of Digital Marketing Managers include leading the digital marketing team and reporting to the Vice President of Marketing of the company. They are also responsible for combining different components of digital marketing and making it efficient.
The digital marketing salary package of digital marketing experts ranges from 15 to 20 lacs per annum. Depending upon the experience, it can go as high as 40 lacs.
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The hype over Search Engine Optimization (SEO) has made many of us well-versed with what SEO is. Those dealing with SEO need to deal with the processes that affect the visibility of a website or a web page in a search engine’s unpaid results.
According to the recent trends, using organic SEO techniques along with a PPC campaign, the expected click rate is 25% times more whereas the expected profit rate increases to 27%. As per these trends, job opportunities with respect to the SEO field are immense.
The average salary for an SEO Manager is 353,396 per year.
Search Engine Optimizer (SEO Executive)
Instead of spending money on Google AdWords campaigns, with good search engine optimization, you can get free traffic from Google. This is the reason why there are tremendous opportunities relating to SEO executives.
The responsibilities of an SEO executive or SEO expert involve keyword research, getting pages indexed, user experience optimization, using webmaster tools, managing duplicate content, and many more areas.
Skills required: An SEO professional should be an expert in the usage of various kinds of SEO tools in the market. For example, one of the best-known SEO tools for digital marketers is Moz.com.
There are hundreds of more tools that an SEO expert should have a stronghold on to improve the company’s performance on search engines. SEO experts report to digital marketing managers. However, most SEO expert does not manage a team and are individual contributors.
C. Social Media Marketing
Jobs related to Social Media Marketing deal with gaining website traffic or attention via social media sites. The aim is to center on efforts to create content that attracts attention and persuades readers to share it across their social networks.
According to Octane Research 2016, social media updates were the most looked after choice for achieving maximum customer engagement (46%). Also, social media tops the list of marketing activities being planned for 2016 with 66%.
If you wish to establish your career in the Social Media industry, the average digital marketing salary you can expect is 328,300 per year.
Social Media Marketing Expert
Social Media Marketing is divided into two areas. One of the areas deals with spreading the content through social media platforms. Running paid advertising on Social media is something that requires expertise and experience.
For instance, Facebook advertisements are one of the most difficult tasks nowadays. With the addition of new targeting options and features added almost every single day, the requirement for a social media marketer is increasing day by day.
D. Content Marketing
This strategic marketing approach focuses on creating and distributing valuable, relevant, and consistent content in order to attract and retain a clearly-defined audience so as to drive profits.
According to DemandMetric, content marketing costs 62% less than traditional marketing and generates 3 times more leads. This makes it obvious that content marketing is growing large and is set to bloom further.
Content Marketing Manager
As a content marketing manager, you are responsible for content marketing. Well, obviously. But there are many things you need to manage.
This includes managing the blog, drip marketing campaigns, sales page copywriting, ebook publications, guest blogging, video marketing, email communications, and a little bit of PR as well.
If you start to work as a content marketing manager then you are supposed to report to digital marketing managers or the head of marketing. however, it is not necessary. At times, content marketing managers can be the only contributors or can be the head of a content team.
One of the advantages of being a content marketing manager is that you can work from home without any hustle. Freelancing is one of the options to build a career in Digital Marketing in India for them in which they can write content by working from their home or as a part-time job.
The expected digital marketing salary for content marketing managers is between 10 to 15 lacs per annum. The experience required for this post is a minimum of 3 years to 5 years.
Educational qualification: Although there is no clear requirement for qualification, having digital marketing certifications and MBA can help you showcase your content marketing expertise. However, if you have required the set of skills, certifications are not necessary.
Copywriter
The job responsibilities of a copywriter are vast. If you have to be a copywriter, you should be ready to work with many people in the digital marketing team.
The copywriter can help the content team refine their content for better reception, help the social media manager with posting better words on social media channels, and help the search engine marketer write better ad copy. Amongst Digital Marketing job opportunities in India, content is one of the most sought-after choices.
Skills required: A copywriter should be proficient in English. He/She should know how to write persuasive articles in order to fuel the sales funnel.
E. Search Engine Marketing
Search Engine Marketing or SEM is a form of internet marketing that deals with promoting websites by increasing their visibility in search engine results pages (SERPs) with the help of paid advertising.
Search engine marketing is one crucial aspect of digital marketing. It is a broad marketing term that defines marketing through search engines.
The average salary for Search Engine Marketers is 468,000.
Search Engine Marketer/ Specialist
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The tasks of a search engine marketer are done by the digital marketing manager himself if the size of the company is small.
At times, it is outsourced to a digital marketing agency that will charge a fee for the work done. However, when comes to bigger companies, have a dedicated Search Engine Marketing specialist (SEM specialist) along with a team of search engine marketers.
The reporting managers for search engine marketers will be digital marketing managers. The responsibilities of a search engine marketer include targeting the number of leads and clicks from the given marketing budget, analysis, keyword research, bid management, split testing the ad campaigns, and ad copywriting.
Experience required: There is no specific range when it comes to experience for a search marketing expert. It ranges from company to company.
In small companies, there is bright scope of digital marketing jobs for freshers but some established companies would be needing experts with several years of experience.
F. Inbound Marketing
This is a field that deals with bringing users in, rather than marketers having to go out to get prospects’ attention. It earns the attention of customers and draws customers to the website with the help of interesting content. On average, the salary for an Inbound Marketers ranges from 4 lacs – to 6 lacs per annum.
Inbound Marketing Manager
The requirement for an inbound marketing manager will depend upon the type and size of the organization. The responsibilities of a content marketer and an inbound marketer often overlap. The responsibility of an Inbound Marketer is to manage the funnel and conversion at each stage.
Conversion rate optimization, drip marketing, and lead nurturing. The difference between content marketing and inbound marketing is that the inbound marketing manager creates a strategy on how to attract customers using content marketing while the content marketing manager focuses on the execution of that strategy.
Conversion Rate Optimizer
The art of increasing the conversion ratio with each stage of the marketing funnel is the job of a conversion rate optimizer.
The CRO expert in digital marketing will have to work with various people. For instance, a CRO expert can work with the inbound marketing manager in designing landing pages that convert well.
The job of a CRO expert is to use various tools to achieve higher conversions. A CRO expert should be well-acquainted with tools such as CrazyEgg which give insights on how people interact with landing pages and Optimizely.com which helps find out which color and text give better conversions. Thus, it is also listed under the category of Digital Marketing job opportunities.
There are more opportunities waiting for you. You can tap on the right opportunities with this article on social media marketing jobs. However, if you are still ambiguous about why you should go for a digital marketing job opportunity, here is an article on why should you go for a digital marketing career path to help you gain insights.
Hopefully, you must have understood the digital marketing scope. Let us know which job opportunity made you curious and pushed you to give it a shot!
FAQ’s
Question: What are the job opportunities in digital marketing?
Answer: Digital Marketing Executive, Content Writer, SEO Expert, Social Media Marketing Jobs, Web developer, Content Marketing Manager, etc., are some of the jobs that digital marketing offers us.
Question: Do I need to know technology to be a successful Digital Marketing professional?
Answer: No, to be a successful digital marketer, you do not need to know technology or coding. But knowing the basics of HTML would be useful for you.
Question: Is digital marketing a high-paying job?
Answer: Below you can see the salary range of digital marketing jobs
Designation Experience Salary (Rs. Lacs PA) Executive 0-1 yrs 3.0-4.5 Specialist 1-3 yrs 4.0-6.0 Team lead 2-4 yrs 5.0-7.5 Strategist/Analyst 3-5 yrs 6.0-10.0 Digital Marketing Head 5-10 yrs 10.0-30.0
Question: How can I get a job in digital marketing?
Answer: If you have the skills required, you can make a well-designed profile on LinkedIn to get a job, or you can start with internships on platforms like Internshala to establish some experience. Digital Vidya also offers internships to certified course participants, plus their placement cell offers dedicated support to qualified individuals.
Question: Should I specialize in areas such as SEO, SEM, and SMM or learn entire Digital Marketing?:
Answer: For being successful in the field of Digital Marketing, it is important to be aware of different digital marketing avenues, as all of them inclusively ensure the success of online campaigns, and therefore while starting your career in Digital Marketing, it would be better to not look for specialization only.
Question: How do I start if I want a Digital Marketing Job?
Answer: To start with a digital marketing job, first of all, you should enroll in Digital Vidya Certified Digital Marketing Course that offers hands-on learning via paid internships to enhance your skills and resume value. Successful completion of the course offers 13 Digital Marketing Certifications, 100% placement assistance to get started with a job, and continuous learning with Digital Marketing Course lifetime updates.
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Photo: Karolina Grabowska
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