Social Media Means
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What kind of Instagram posts get the most likes?

What Type of Instagram Feed Post Gets the Most Engagement? Using data collected from Janu to Febru, we analyzed over 44M Instagram feed posts (excluding Reels) and discovered: Carousel posts have the highest average engagement rate of all feed post types.

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Based on Later’s study, carousel posts have consistently outperformed image and video posts over the years.

Which isn’t too surprising considering how effective they are at driving engagement.

Second, carousel posts often surface in users’ feeds more than once, doubling (or tripling) the opportunity for likes, comments, and shares. The format also lends itself to sharing more authentic and personable snapshots — hello, photo dump trend — which can be more engaging than a static image or aesthetic video.

Here’s how you can get started:

3 Ways to Create Engaging Carousel Posts

Tip #1: Create a Round-up of User-generated Content (UGC)

By creating a round-up of recently tagged posts, you can spotlight your community and sell your products in a less salesy way. It’s a win-win.

Take Golde who shared a round-up of customers wearing their exclusive sweatshirt:

Your community will appreciate being acknowledged and featured on your feed. And it’ll encourage them to keep sharing! This is your opportunity to show a less filtered or edited version of yourself or your brand. These photo dumps can be perfect for showing a recap of an event, your brand’s moodboard, or a behind-the-scenes (BTS) photo diary.

Speaking of BTS…

Tip #3: Give a Glimpse Behind-the-scenes (BTS)

Your community is curious to see a glimpse of how your business is run!

How do you launch new products and campaigns? How did you really renovate your new living space? What does a day in your life look like?

Similar to a photo dump, these BTS carousel posts come across as a less filtered version of you or your brand — further humanizing you and creating a connection.

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How do you start a monetizing reel?

The first way you can monetize Instagram Reels is by taking advantage of Instagram's Reel bonuses. Creators make around $200 from Reels per month. This won't create a full-time income, but with enough views, Reels can be monetized this way.

Focusing on shorter content is one of the keys to creating a great Instagram Reel. Reels favor ultra short-form content. Meaning Instagram reels between 7 and 12 seconds seem to perform best. If you have an educational account, it's OK if your reels go on longer. Short content may outperform it in terms of views. Still, long-form content within an educational niche provides the most engagement. Tip: To ensure you hit the time you want, set a timer before you start creating. Adding to InstagramReels usually means spicing up posts with sounds and stickers. Emojis and text can enhance your reels and increase their appeal, adding to views and engagement. Music also increases engagement. Another great trick to creating more appealing Instagram reels is changing your scenery. Posts with multiple scenes stitched together give reels almost a mini-movie feel and have been shown to hold viewers for longer. When you can, do your best to record videos hands-free. It's the only way to show off a full-body shot and create more dynamic reels. The green screen is also a game changer. With a green screen, you can get more creative with your backgrounds and make reels more entertaining. Plus, it allows you to use branded graphics when necessary. As for tone, Instagram Reels should be for entertainment, utility, or both. The shorter the content, the more you want to focus on entertaining your viewers. As videos get longer, entertainment should keep them watching, but the utility should be what makes them engage.

What hashtags should you use? How can I make sure my Reel performs well?

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