What makes Gen Z happy?

smartcitti.com - The Future of Happiness: Generation-Z in Focus | SmartCitti

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The present state of happiness among Gen-Z

Gen-Z is driven by their passionate desire for a better world. While they pursue happiness through new, tech-mediated experiences and social networks, the things that reflect their present state of happiness have little to do with technology. Given their poor mental health, distrust for government and institutions, and focus on critical issues such as the climate crisis, it is no surprise Gen-Z are pessimistic though they remain as ready as ever to take meaningful action to create the better world they desire.

Stressed and in poor mental health

The World Happiness Report of 2019 was the first widely received report to provide major insight into the state of happiness among Gen-Z. In Chapter 5 of the report, American Psychologist Jean Twenge presents evidence based on various independent studies that Gen-Zers are in poor mental health marked by the prevalence of negative indicators such as depression, suicidal ideation and self-harm. Other studies have also found that Gen-Zers are particularly aware of their poor mental health, with as many as 70% saying they believe anxiety and depression are prevalent among their cohort in one study. Twenge’s findings also show that Gen-Z have lower mental wellbeing than Millennials at the same age and most importantly, that there is a correlation between the observed decline in happiness among adolescents and increasing use of digital media. While Twenge is careful to distinguish between correlation and causation, her argument that digital media now usurps time ordinarily spent on more happiness-enhancing face-to-face interactions is compelling especially when considered alongside the well-documented influence of social media on self-esteem and self-confidence owing to unrealistic beauty and happiness standards. The case of Gabby Petito provides the most visceral example yet of how Gen-Zers feel pressured to appear to have the picture-perfect life even when they are in mental crisis and physical danger. It would be wrong, however, to attribute the poor mental health of Gen-Z entirely to social media. Like Millennials, Gen-Zers are coming of age in uncertain and turbulent times. Furthermore, the COVID-19 pandemic and ensuing economic crisis worsened the problem of chronic stress among Gen-Z, increasing the likelihood that like Millennials before them, they may reap the negative health dividends of chronic stress in the form of lower than average physical health and early onset of chronic diseases (link to part 1).

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What social media platforms do Gen Z prefer?

Instagram (76%), TikTok (68%) and Snapchat (67%) are all used by at least two-thirds of Gen Z respondents, followed by Facebook (49%) and Twitter (47%).

morningconsult.com - Gen Z Is Extremely Online - Morning Consult

Born between 1997 and 2012, Gen Z is the first generation that’s totally digitally native. Four out of five of their favorite brands are technology companies. They’re abandoning traditional corporate jobs in favor of content creation, and they’ve even devised a new vocabulary inspired by algorithmic guidelines. A new Morning Consult survey of Americans between the ages of 13 and 25 highlights the extent to which young people use one facet of the internet in particular: social media. Fifty-four percent of Gen Zers said they spend at least four hours daily on social media, and almost 2 in 5 (38%) spend even more time than that. Nearly 9 in 10 (88%) said they use Alphabet Inc.’s YouTube, making it the generation’s most-used social platform by a wide margin. Meta Platform Inc.’s Instagram ranked second, used by roughly three-fourths (76%) of Gen Zers.

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