Photo: Ivan Samkov

What marketing works best for Gen Z?

5 Gen Z Marketing Strategies for 2023 Establish Clear Values & Mission. Be Transparent & Accountable. Establish Your Brand's Personality. Be Entertaining. Build a Community.

later.com - 5 Gen Z Marketing Strategies To Implement in 2023 - Later

Do people feel lonely working from home?

67% of workers aged 18-34 stated that since working remotely, they have found it harder to make friends and maintain relationships with work...

Last updated Nov 28, 2021

Is the job of recruiter is hard?

Recruitment is a notoriously tough gig to do over a long period of time. What do you think are the key traits a person needs to hold in order to...

Last updated Jan 1, 2022

Promotion

5 Gen Z Marketing Strategies for 2023

In order to connect with this generation of digital experts, you'll need to keep these five strategies in mind: Establish Clear Values & Mission Be Transparent & Accountable Establish Your Brand’s Personality Be Entertaining Build a Community

#1: Establish Clear Values & Mission

Before marketing to Gen Z, it’s important to establish your brand's values and mission. Why?

“Gen Zers are much more inclined to vote with our dollars, and believe a brand’s values are a reflection of our own,” explains Gen Z expert (and Gen Zer!) Larry Milstein.

Some topics that matter to Gen Z include:

LGBTQ+ rights: 60% of Gen Zers think same-sex couples should be able to adopt children Diversity: 60% of Gen Zers say increased racial and ethnic diversity is good for society Social responsibility: 70% of Gen Zers try to purchase from companies they consider ethical “We’re 3x more likely than older generations to believe a company has a role in improving society,” adds Larry.

Take underwear brand Parade for example:

Parade’s focus on body positivity and inclusivity is redefining the underwear industry.

Their content not only helps to normalize stretch marks and body hair, but they value self-expression and are vocal advocates for LGBTQ+ rights and the decriminalization of sex work. With clearly defined values, Parade is able to differentiate itself from other brands in its industry and engage with Gen Z audiences. The takeaway? Establishing your brand’s values and communicating them effectively is key to connecting with Gen Z.

#2: Be Transparent & Accountable

The next step in your Gen Z marketing strategy is to ensure you’re being transparent and taking accountability for any missteps. Gen Z has no qualms about doing their research. They’ll do a deep dive into a brand’s website, scroll through their social media accounts, and read comments and reviews. “Brand trust is only second to price in terms of determining what brands we’re going to support. You’ve seen brands trip up because they’ve not upheld the standards that they’ve been communicating,” explains Larry. During 2020’s resurgence of the BLM movement on social media, skincare brand Cocokind announced that moving forward, they’d be releasing a report of their team’s racial and ethnic makeup so their community could hold them accountable:

Where is IGTV 2022?

It's important to note here that, as of October 2021, IGTV no longer exists. Instead, in-feed video posts and IGTV have been combined into...

Last updated Feb 12, 2019

What are the 4 risks of social media?

Social media: risks uploading inappropriate content, like embarrassing or provocative photos or videos of themselves or others. sharing personal...

Last updated May 2, 2021

Promotion

Company culture matters to Gen Z, and your brand should hold the same values externally and internally. But it’s not enough to solely cast and work with diverse creators and influencers. Larry adds: “It needs to be built into the fabric of the brand.”

#3: Establish Your Brand’s Personality

In order to engage and connect with Gen Z, say goodbye to the millennial-focused aesthetic of perfectly curated content. No more sleek and minimal imagery — Gen Zers want brands that are bold, have a strong voice, and a personality. Don’t be afraid to make waves! Starface sells pimple-protectors and their website and social media content is full of bright yellow, smiley faces, and stars: They’re able to promote their products in a light-hearted and silly way, and the strategy has seen massive success. They have over 1M followers on TikTok with videos full of skincare routines, fun transformations, and catchy music. For more established brands, Larry points to the Crocs and KFC collaboration as an example of targeting a younger generation: “Love it or hate it, what they’ve done well is tap into an irony that Gen Zers gravitate towards, especially in a world where there’s massive uncertainty and unrest.” The takeaway? The zany and weird can work too — these Crocs sold out. DID YOU KNOW: You can plan and schedule your TikTok content in advance with Later — create an account, today:

#4: Be Entertaining

Gen Zers have an uncanny ability to filter content. With a short attention span, “you have around 8 seconds to essentially tell us why we should pay attention before we move on.”

And the best way to grab their attention is to entertain them!

Creating fun and quick tutorials featuring various beauty influencers and creators allows Fenty Beauty to spotlight their products in an easily digestible way.

How much is a concert worth on TikTok?

Sun Cream: 50 coins. Rainbow Puke: 100 coins. Concert: 500 coins. Jul 14, 2022

Last updated Feb 3, 2021

How many views do you need for $100?

You would need 25,000 video views to make $100 through those ads. If you have a small channel, you might get paid only every few months. Mar 2, 2022

Last updated Aug 15, 2018

Promotion

TIP: Create content that is either educational, entertaining, or valuable. What's a fun way to promote your products or services? How can you grab a user's attention and stand out from the crowd?

#5: Build a Community

Building a digital community is integral to your Gen Z marketing strategy.

According to surveys, Gen Z is the loneliest generation in America, so they’re actively looking for ways to engage and connect with like-minded individuals. Brands can help facilitate authentic connection and conversation, but it goes beyond working with mega-influencers. The answer? Seek real people who have interesting platforms and embody your brand’s values. “It could be a creative, an artist, a thought-leader, or an activist — find people you believe can serve as ambassadors and tap into their networks in a way that feels less transactional and more authentic,” says Larry. Another way to build a community is to either solicit feedback from Gen Zers during product development or to celebrate those who’ve been loyal to your brand for years.

For example, Chipotle hosted digital events with superfans and special celebrity guests:

sooooooo who wants to have lunch together on Monday? we’re going live on Zoom at 11am PST. we’ll drop a link that morning. — Chipotle (@ChipotleTweets) March 14, 2020 Not only will this help strengthen your sense of community, but it can humanize your brand and establish trust too. Gen Z marketing is a great way to reach a younger generation and connect with a new type of consumer: one that is value-conscious, loves bold personalities, and is seeking community.

So, get to ideating, cool cat.

later.com - 5 Gen Z Marketing Strategies To Implement in 2023 - Later

What job is easy to get hired?

20 Jobs That Are Easy to Get Waiting Tables. Average Yearly Salary: $20,504. ... Customer Service Specialist. Average Yearly Salary: $29,000. ......

Last updated Nov 1, 2018

How much is 1k views on YouTube?

On average, YouTube monetization for 1000 views (also known as CPM – Cost Per Mille) ranges from 0.5 to 6 USD based on the location of viewers and...

Last updated Mar 5, 2021

Promotion

How long before a video goes viral on TikTok?

Unlike Instagram, where a post will remain alive only for 48 hours after posting, TikTok videos will stick around for much longer and can go viral...

Last updated Jan 20, 2021

Promotion

What app sends you $100?

If you've worked but haven't been paid yet, Earnin can give you instant access to up to $100 of your paycheck per day and up to a total of $500 per...

Last updated Jan 30, 2019