What posts get the most engagement?

15 Facebook post ideas to increase engagement Ask questions. One great way to start conversations with your audience is by simply asking questions. ... Behind-the-Scenes. ... Trending topics. ... Branded graphics. ... Tell stories. ... Product photos. ... Infographics. ... Show your personality. More items...

sproutsocial.com - 15 Facebook Post Ideas to Increase Engagement | Sprout Social

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If you’re looking to revamp your Facebook strategy, you must ensure you’re posting engaging content that your audience enjoys. Engaging content is the key to increasing reach and interaction with your Facebook Page. Get your free toolkit Want to unlock social media success in 2022? Check out these five resources designed to inspire stronger content, campaigns and customer care. Download Now

1. Ask questions

One great way to start conversations with your audience is by simply asking questions. It seems so basic, and you shouldn’t use this for every post, but it’s still a powerful strategy. Think creatively about the types of questions you can ask. You can work to get genuine audience and customer input on business decisions. Or you can ask random questions that are relevant to your industry in an attempt to get more engagement on your post. Here’s a great example of Scholastic asking their followers a relevant question to their industry: “What are you reading today?” Consider how you can also ask your audience relevant questions that are fun and easy to respond to. You may even generate future content ideas from their responses.

2. Behind-the-Scenes

Another great Facebook content idea is sharing behind-the-scenes (BTS) photos of your business. There are many ways to do this. Show how products are made, introduce your employees, or include bloopers of other videos or campaigns. We’re loving Typeform’s way of going BTS for National Pet Day by showing off some of their employees’ furry friends!

3. Trending topics

One great way to increase reach and engagement is to post about trending topics people are talking about. Not only can this increase your chances of appearing in feeds, but people will be more likely to comment on and share your posts as well. Our example here is a post by Dr. Seuss’s Facebook Page jumping on the trending topic of the age, staying home and social distancing. The words “STAY HOME” are spelled out with little tokens from various Dr. Seuss books, staying relevant both to the brand and to the topic at hand.

4. Branded graphics

Another great post idea – that honestly is perfect for every single online platform – is creating branded graphics with your company’s logo, fonts and colors incorporated. And these don’t all have to have the same style, either. Bring various shades of your brand colors into the graphics to help them all look unique, add shapes and even use icons or illustrations to help visualize what your text says. Here’s a great example of a basic branded graphic from Chewy that any marketer can create using a DIY graphic design program. Create your own branded graphics to share all across social media. Don’t forget to optimize your graphics based on each platform’s optimal image sizes.

5. Tell stories

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Get personal with your audience. Telling stories is a great way to connect with your Facebook followers on a different level. And your story will depend on how small your business is. This is a great example of a story told by a solopreneur, whose business surrounds her personal brand. While these types of businesses do make it easier to get personal with storytelling, there are other ways to make this work for nearly any brand. Tell your own stories of how your business came to be, share hard parts of being a business owner or even allow your social media manager to have fun with their role and be real about their own jobs (to a point).

6. Videos

This is why videos are great Facebook post ideas to improve your strategy. Create and share them often, whether they’re basic stop motion videos, informational videos, educational videos or another type altogether. Here’s a good example of a fun stop motion video from Campbell’s that helps engage users and create good feelings around their brand. Open Up Possibilities with Condensed Tomato Soup From classic grilled cheese to a dollop of sour cream, Campbell’s Tomato soup has so many perfect pairings. What’s your fave? 🥫🍅 Posted by Campbell's on Tuesday, November 13, 2018

7. Product photos

This one probably seems obvious. Of course you want to share your product photos on your business Facebook post. How can you showcase your products with or without someone modeling them? Think about flatlays, themes related to upcoming holidays, or use or application shots and more. Here’s a fun example by OREO showing off their product in a visually appealing way. Come up with beautiful ways to share your own product photos to make them as enticing as possible, increasing both engagement and conversions.

8. Infographics

But infographics are sharable on every social media platform, so long as you size them appropriately.

9. Show your personality

Your business Facebook Page doesn’t have to be all business all the time. In fact, it’s a great idea to show some brand personality off throughout your posts and post captions. Here’s a great example of Lucky Brand letting their brand personality show through (while also remaining relevant on a widely trending topic – a twofer, if you will).

10. Blog posts

Why? First of all, content marketing is just as important as social media marketing, so you’re probably already creating both types of content. And second, this means you have free content to share on social media that can lead to even more clicks to your content.

Content and social media just work together.

11. Industry tips

Sharing tips and tricks of the trade is a great way to increase engagement and reach with your audience. They’re likely always after more intel, so the more you can provide, the better. Here’s an example of a Sprout Social Facebook post sans any other type of media. It’s a text-only tips post (albeit including some emoji for visual effects) that still does a great job informing and grabbing the attention of Facebook users.

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12. Contests and giveaways

Want a surefire way to grab user attention and increase engagement? Host a contest or giveaway prize that your target audience would be interested in. It’s a great way to increase reach, brand awareness, engagement and overall followers. We say relevant to your target audience because if you give something like an iPad away, literally anyone could be interested in entering. Instead, if you’re a bodybuilding-focused gym, you might want to select a prize that’s much more niche, like an entry into a local competition or year’s supply of protein powder. The best prize for a contest or giveaway is product or a subscription to your service, but if your business runs a bit differently, consider what else only your specific audience would be interested in.

13. Discounts and sales

In the same vein, share any major sales or offering discounts you may be running. This can be especially fun if you create flash sales or Facebook-only discounts for your followers. It’s a great way to reward people for liking your Facebook Page.

14. Post at optimal times

While this is less of a content idea, it’s still a good Facebook posting tip in general. Make sure your share your Facebook posts at times when your audience is online and engaged, or you could miss out on a lot of interaction.

15. Test various posting frequencies

What I love most about social media marketing is that there’s no one-size-fits-all strategy for every business. While there may be some overarching best practices, there will always be some content ideas and tactics that work better in some industries over others. This is why it’s a good idea to test different posting frequencies to see what works for your business and your audience. It’s a good idea to try out different frequencies until you find your happy medium of content creation and audience engagement. Ready to put these Facebook post ideas to the test? Start creating and scheduling content to your own business Facebook page. Learn even more about optimizing your social media strategies with our free social media toolkit.

sproutsocial.com - 15 Facebook Post Ideas to Increase Engagement | Sprout Social

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