What qualifies as an influencer?

sproutsocial.com - What is an Influencer? - Sprout Social

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An influencer is someone in your niche or industry with sway over your target audience. Influencers have specialized knowledge, authority or insight into a specific subject. Their pre-existing presence in a niche makes them a useful launching pad for brands in search of credibility. 85% of marketers engaged in influencer marketing in 2017 and 92% said their campaigns were effective . An influencer assists companies in “ influencer marketing ,” a form of advertising that builds brand authority on the back of another person’s reputation.

Types of influencer

Influencers have a long history in marketing. Initially, companies used compelling figures like celebrities and athletes to help sell their products through television and radio ads. The rise of social media has made other types of influencer more popular. Today, influencers fit into the following categories:

Celebrities: Artists, athletes, and pop culture stars.

Industry experts and thought leaders

Micro-influencers: Individuals with impact on social media

Bloggers and content creators

The bulk of influencer marketing today occurs in social media. Micro-influencers and bloggers are a more cost-effective way to access instant credibility for growing brands.

How to identify an influencer

Influencers are trustworthy voices in a specific niche.

To find social media influencers :

Use tools like BuzzSumo to find trending content and the authors that write it. to find trending content and the authors that write it. Browse through LinkedIn for authority figures with experience in your industry. Use Google to see recent blog posts related to keywords for your sector. Use a tool like Sprout Social to look for trending topics and hashtags for your brand.

How to work with an influencer

Once you find your influencers, you need to convince them to work with you. As influencer marketing grows more popular, the demand for influencers is rising. A few ways to connect with influential figures include: Gifting them with goods and services: Identify people who share the same values as your brand and give them free versions of your product in exchange for a review. Publish your reviews to Facebook, Twitter, Instagram , YouTube and your website. , YouTube and your website. Sponsor posts: Seek out bloggers with impact in your industry and pay for them to write a blog or article relevant to your space. This is a less labor-intensive way to work with influencers. Guest posts: Ask people to write on your website, or request to place a piece of content on their site instead. This helps to boost brand reach.

The benefits of working with influencers

Influencers are valuable because they offer instant access to the credibility a growing company needs. 70% of millennials are influenced by recommendations from their peers. Influencers provide a connection point between companies and their target market. Working with an influencer:

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What does a social media job do?

A Social Media Specialist is responsible for creating and administering content on all social media platforms, such as Facebook, Instagram, and Twitter, to build an audience and ensure customer engagement. The Specialist may also monitor site metrics, respond to reader comments, and oversee creative design.

celarity.com - Social Media Specialist Job Description - Celarity

What is a Social Media Specialist?

Similar Job Titles:

Social Media Manager, Community Manager

What does a Social Media Specialist do, typically?

Understands the targeted audience for each social channel

These specialists create content that resonates with the interests of the intended audience, and unique to the typical interactions of each channel.

Is familiar with consumer analytics

A Social Media Specialist understands social media metrics and can use the information to ensure the social media strategy is achieving its goals.

Wears many hats

A Social Media Specialist may be responsible for developing strategy, community management, creative directing, copywriting, customer service, and analyzing data.

A Social Media Specialist is not a Community Manager

A Community Manager identifies, builds, and nurtures relationships within the social channel community. A Social Media Manager focuses on the logistics of delivering content to various social channels, such as managing a content calendar, writing copy, scheduling posts, etc. These roles often overlap.

Important metrics for a Social Media Specialist

A Social Media Specialist wants to see a social-media channel grow, measured by the amount of content published, when and how people engage with the channel, which content gets the most interaction, and how users respond to any brand messages. If the content includes sales of products or services, then conversion rates are also important.