Social Media Means
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What qualifies you as an influencer?

An influencer is someone in your niche or industry with sway over your target audience. Influencers have specialized knowledge, authority or insight into a specific subject. Their pre-existing presence in a niche makes them a useful launching pad for brands in search of credibility.

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An influencer is someone in your niche or industry with sway over your target audience. Influencers have specialized knowledge, authority or insight into a specific subject. Their pre-existing presence in a niche makes them a useful launching pad for brands in search of credibility. 85% of marketers engaged in influencer marketing in 2017 and 92% said their campaigns were effective . An influencer assists companies in “ influencer marketing ,” a form of advertising that builds brand authority on the back of another person’s reputation.

Types of influencer

Influencers have a long history in marketing. Initially, companies used compelling figures like celebrities and athletes to help sell their products through television and radio ads. The rise of social media has made other types of influencer more popular. Today, influencers fit into the following categories:

Celebrities: Artists, athletes, and pop culture stars.

Industry experts and thought leaders

Micro-influencers: Individuals with impact on social media

Bloggers and content creators

The bulk of influencer marketing today occurs in social media. Micro-influencers and bloggers are a more cost-effective way to access instant credibility for growing brands.

How to identify an influencer

Influencers are trustworthy voices in a specific niche.

To find social media influencers :

Use tools like BuzzSumo to find trending content and the authors that write it. to find trending content and the authors that write it. Browse through LinkedIn for authority figures with experience in your industry. Use Google to see recent blog posts related to keywords for your sector. Use a tool like Sprout Social to look for trending topics and hashtags for your brand.

How to work with an influencer

Once you find your influencers, you need to convince them to work with you. As influencer marketing grows more popular, the demand for influencers is rising. A few ways to connect with influential figures include: Gifting them with goods and services: Identify people who share the same values as your brand and give them free versions of your product in exchange for a review. Publish your reviews to Facebook, Twitter, Instagram , YouTube and your website. , YouTube and your website. Sponsor posts: Seek out bloggers with impact in your industry and pay for them to write a blog or article relevant to your space. This is a less labor-intensive way to work with influencers. Guest posts: Ask people to write on your website, or request to place a piece of content on their site instead. This helps to boost brand reach.

The benefits of working with influencers

Influencers are valuable because they offer instant access to the credibility a growing company needs. 70% of millennials are influenced by recommendations from their peers. Influencers provide a connection point between companies and their target market. Working with an influencer:

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Why do CEOs pay themselves so much?

Pepper says the underlying logic was to pay the CEO according to a company's financial performance, since they were the most important factor of success. So, on top of basic salaries, CEOs were given performance-related bonuses and stock options allowing them to buy company shares for a set price.

At around 1730 on Wednesday 6 January, about 34 office working hours into 2021, bosses of top British companies had earned the same amount that an average worker in the UK earns in an entire year. According to research from the High Pay Centre, an independent think tank based in London, FTSE 100 chief executives earn a median of £3.6m ($4.9m) a year – more than 100 times the £31,461 earned by full-time employees. At the top of the pile of those CEOs is Tim Steiner, chief executive of the online supermarket Ocado, who was paid £58.7m in 2019. That's 2,605 times the company's staff on average. In one day, he earned seven times their annual salary. Across the Atlantic, the picture is even more extreme. Analysis by the Economic Policy Institute, a Washington DC-based think tank, showed chief executives of the 350 largest US companies earned an average $21.3m (£16.9m) in 2019. This puts the CEO-to-worker pay ratio at 320 to 1 – more than five times the level in 1989. These findings come as the coronavirus pandemic has worsened inequality across the world, exposing low-income populations to greater health risks, job losses and declines in wellbeing. These divides have come into sharper focus than ever as awareness grows of the value of 'essential' workers – who often have few employment rights and little pay.

The result is mounting confusion and anger over the extraordinarily high salaries that top bosses continue to earn. With these deep-set inequalities laid bare, the question for many is how these huge pay packets ever came about. By whom and how they are given the green light and, crucially, should they continue to have a place in post-pandemic society?

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