Photo: Ron Lach

What skills an influencer needs to be successful?

Outstanding Communication Having excellent communication skills is paramount if you wish to represent a renowned brand and engage with its customer base. You need to have reputable communication skills to put your campaigns and ideas into words and get along with colleagues.

qrius.com - Important Skills You Need as a Social Media Influencer - Qrius

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More than 2.9 billion people are on Facebook. YouTube, Twitter, Instagram, WhatsApp, and TikTok also boasts billion of users. With these statistics, you can hardly ignore that lack of social media skills can make you lose brand building and revenue opportunities. If you plan to join the social media marketing industry or become a social […] More than 2.9 billion people are on Facebook. YouTube, Twitter, Instagram, WhatsApp, and TikTok also boasts billion of users. With these statistics, you can hardly ignore that lack of social media skills can make you lose brand building and revenue opportunities. If you plan to join the social media marketing industry or become a social media influencer, it’s worth noting that having the right skills is vital. The top skills you need to flourish as a social media influencer include:

Creativity

Creativity is a crucial social media marketing skill. Factor in that about 21% of social media users tend to unfollow or engage less with a brand that shares repetitive or boring content. As a social media influencer, you need to continually invent new and engaging ideas, campaigns, and creative initiatives to keep your followers hooked and engaged.

Outstanding Communication

Having excellent communication skills is paramount if you wish to represent a renowned brand and engage with its customer base. You need to have reputable communication skills to put your campaigns and ideas into words and get along with colleagues.

Design Skills

Successful social media influencers have a keen eye for design. When representing brands online, you are delegated the work of handling their image on the web. As a result, you should always create visually appealing and professional content that maintains the brand’s reputation. It is precious to familiarize yourself with powerful design tools, such as the background eraser. Whether you have time, you should only upload clear and precise images to your social media platforms.

Writing

As a social media influencer, you will often create content for the brands you represent. Thus, having excellent social media skills and writing skills is valuable because you will be the brand’s acting voice.

Community Engagement Skills

When crafting social media campaigns, it’s essential to fully recognize the targeted online community and create content that makes them feel engaged. To achieve this, you should be able to know the content and topics that interest them most.

Content Curation

Content curation is an essential social media marketing skill, mainly for organizations that lack time to create a stable flow of content. The best thing about content curation is that it lets you know when to share, how to share, and what to share.

Complaints Management and Customer Service

Regardless of how hard you try to engage your followers, it’s quite common to encounter negative interactions on your channels. You have to be prepared for the disgruntled followers that want instant solutions to their issues. So, when handling customer complaints, ensure you are understanding, polite, and patient. If possible, take the conversation private to avoid damaging the brand’s image.

In Review

Social media is a vital marketing channel that needs a lot of dedication and hard work. As a social media marketer, you are responsible for how your brand performs and positions itself across different social media platforms. The good thing is that this post has helped you get the skills you need to become a successful social media influencer.

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What happens when you hit $1 million on TikTok?

So, if your video gained 1 million views, you could make $20 to $40. But the creator fund is just one way to earn an income through TikTok! For creators that secure brand partnerships, you can unlock a much more lucrative stream of income through sponsored content.

ngpf.org - QoD: How much can TikTok creator make from 1 million views? - Blog

Aug 31, 2022

Question of the Day

The TikTok video you made in your spare time went viral and hit 1 million views. Time to quit your day job?

Answer: Between $20 and $40 (or 2-4 cents per 1,000 views)

Questions:

Have you or any of your friends built an audience on TikTok? How easy or difficult was it?

Are there other ways to make money from having a significant set of followers on TikTok?

Does this information change your opinion of whether you can make a living off of TikTok videos?

Here's the ready-to-go slides for this Question of the Day that you can use in your classroom.

Behind the numbers (Plannthat.com):

In broad terms, the creator fund will pay between 2 to 4 cents per 1,000 video views. So, if your video gained 1 million views, you could make $20 to $40. But the creator fund is just one way to earn an income through TikTok! For creators that secure brand partnerships, you can unlock a much more lucrative stream of income through sponsored content. Usually, brands will want to see your audience size and engagement rate when deciding how much they’ll pay you for producing sponsored content.

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Your students can put their influencer skills to the test with NGPF's Influenc'd arcade game.

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Looking for other TikTok related content on the NGPF site? Here's what our search tool found.

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