What skills do you need to be a sports marketer?

Top 5 Skills Needed for a Job in Sports Marketing Writing and Communication. ... Analytical Mindset. ... Time and Task Management. ... Scope and Perspective. ... Flexibility and Creativity.

online.adelphi.edu - Top 5 Skills Needed for a Job in Sports Marketing - Adelphi Online

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February 4, 2021 10:10 am

Sports is a massive industry—projected to reach a value of $83.1 billion in North America by 2023 according to PricewaterhouseCoopers—that encompasses long-running professional leagues like the NFL and MLB as well as emerging areas like esports. Growth is fueled by the relationships among players, teams and their dedicated fans. Like any other type of business, sports franchises rely on marketing specialists to identify and nurture those connections. Sports marketers make an invaluable contribution by developing messaging strategies, communicating with the public and helping to generate revenue.

What Is Sports Marketing?

The sports marketing field offers a wide range of roles and responsibilities focused on growing the profiles of sports organizations and engaging their audiences. These positions range from the public relations professionals who create and implement strategic communications plans for leagues, teams and athletes to the branding experts who shape an organization’s identity. Sports marketers may collaborate with individual players or coaches as they promote events, build fan loyalty, manage revenue-producing partnerships and capitalize on a team’s popularity. Because of the breadth of responsibilities involved, key sports marketing skills include both the creative mindset to develop engaging marketing campaigns and the analytical thinking to make data-driven decisions. These are five of the most vital competencies you can cultivate to pursue a successful career in the business of sports:

1. Writing and Communication

Clear, attention-grabbing communication is essential for any marketing role, whether you’re tasked with crafting email promotions or reporting performance metrics to other stakeholders. By expanding your proficiency in writing and communication, you can consistently engage fans and viewers with powerful, exciting messages. To lead a team as a marketing manager, you must also be able to articulate a compelling vision for the future, provide feedback to employees and update decision makers on the outcomes of campaigns. Sports marketers should be highly capable verbal communicators and writers with a thorough understanding of the roles that advertising and public relations play in conveying a strong brand identity. Focus on developing essential communications skills like the ability to:

Establish your authority by presenting accurate information and using reliable sources.

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Identify your audience’s interests so you can shift your focus and tone accordingly.

Present a compelling, focused idea in every piece of writing or presentation.

Incorporate visuals that illuminate and expand upon your central points.

Proofread carefully to catch errors in grammar or sentence structure.

Incorporate meaningful transitions that make reading easier.

Maintain an active voice in your writing.

Choose clear, evocative language.

2. Analytical Mindset

Analytics have become crucial for marketers in all industries. Sports organizations are particularly aggressive in gathering detailed perspectives on consumer preferences, tracking everything from the reach of advertising campaigns to the specific paths that individuals follow to purchase tickets or officially licensed merchandise. The challenge for sports marketers is to capture the full value of the data that’s collected. Sports marketing professionals must learn to analyze the quantitative information provided by performance metrics and third-party research databases. An analytical mindset makes it possible to find insights that guide better choices in content creation, media placements and targeting future online campaigns. Building your expertise in using digital tools to manage the complex brand portfolios of sports organizations will help you stand out in the job market. According to an analysis of posting data from Burning Glass, skills in strategy, digital marketing and running email campaigns are all associated with salary premiums for marketing specialists.

3. Time and Task Management

Sports marketers often need to keep track of many different moving parts. They may be responsible for managing the communications from franchises and individual athletes while also supervising ad campaigns across multiple channels. To succeed in this field, you must stay on schedule and do your part to keep a team of marketing and PR professionals organized. Consider the following as you strive to optimize how you use your time:

online.adelphi.edu - Top 5 Skills Needed for a Job in Sports Marketing - Adelphi Online

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