Social Media Means
Photo: Andrea Piacquadio
There has been a string of failed social media platforms throughout the years. Friendster. Launched in 2003 and with more than 2 million active users within a year, Friendster is known as the grandfather of social media. ... MySpace. MySpace was the first big gun of the social media world. ... Google+ ... iTunes Ping. ... Vine.
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Read More »We are social animals at heart. As soon as the Internet was readily available to the masses, it was obvious that it would be used for us to try and make connections with other people. It is amazing after all that we can reach out and make friends in the digital world from all over the planet. It has broadened our collective horizons and given us the means to chat with people in Sydney or Seattle and have instant conversations at any time of the day. Social media platforms have taken this idea to the next level, and we see every generation get involved in the social media platform of the time. We all know how big Facebook is and the everyday crazes and trends on TikTok and Instagram that keep people entertained.
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Read More »MySpace was the first big gun of the social media world. It was the most visited website in June 2006, with more visitors than even Google. Between 2005 and 2008 it was untouchable, building off the Friendster framework by offering profiles that could be personalised. You could add individual songs on your profile page to show off your taste, add photos, videos, write blog posts and more. The one thing old MySpace users miss the most is the list of ‘Top friends’ that was also pinned to your profile page. As soon as Facebook came on the scene and started to take users off MySpace in 2008 the end was in sight though, and it was eventually acquired by Specific Media Group and Justin Timberlake to try and turn it into a music-specific website. It steadily declined in popularity and influence though and could never catch up with the competition.
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Read More »Now, the team here at Candy is still partial to a night in front of YouTube watching compilations of classic Vine posts, so this one hurts us a lot. The concept behind Vine was for users to make and share short, six-second video clips that would be on a loop. It was the most downloaded free app on the iOS App Store in 2013 and was a huge success after it had been launched in 2012 and acquired by Twitter the same year. It was such a creative platform, the TikTok of its day, and some Vine stars ended up with commercial success, documentary series on Netflix and even landing some film and TV roles. In 2016, Twitter announced that you could no longer upload to Vine, but existing content could still be viewed. The best social networks are those that could cope with the scalability required when they become successful, they can adapt with the times and have an original concept, rather than piggybacking on the ideas of another, already successful social platform. The best companies constantly evolve, look for innovation and new ways to draw in users. The same can be said about digital marketing and making sure that a business is successful and has the space to grow effectively. At Candy, we work with a wide range of companies within many different sectors, and we know that the best way to survive and thrive is to keep pushing forward, keep looking for new ways to attract customers and be innovative in our web design and functionality. You can speak to Candy about what we do by calling or emailing hello@candymarketing.co.uk.
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