Social Media Means
Social Media Means
Photo: Karolina Grabowska
YouTube tops the 2022 teen online landscape among the platforms covered in the Center's new survey, as it is used by 95% of teens. TikTok is next on the list of platforms that were asked about in this survey (67%), followed by Instagram and Snapchat, which are both used by about six-in-ten teens.
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Read More »TikTok has established itself as one of the top online platforms for U.S. teens, while the share of teens who use Facebook has fallen sharply How we did this Pew Research Center conducted this study to better understand teens’ use of digital devices, social media and other online platforms. For this analysis, we surveyed 1,316 U.S. teens. The survey was conducted online by Ipsos from April 14 to May 4, 2022. This research was reviewed and approved by an external institutional review board (IRB), Advarra, which is an independent committee of experts that specializes in helping to protect the rights of research participants. Ipsos recruited the teens via their parents who were a part of its KnowledgePanel, a probability-based web panel recruited primarily through national, random sampling of residential addresses. The survey is weighted to be representative of U.S. teens ages 13 to 17 who live with parents by age, gender, race, ethnicity, household income and other categories. The trend data in this report comes from a Center survey on the same topic conducted from Sept. 25, 2014, to Oct. 9, 2014, and from Feb. 10, 2015, to March 16, 2015. The survey was fielded by the GfK Group on its KnowledgePanel, which was later acquired by Ipsos. Here are the questions used for this report, along with responses, and its methodology. The landscape of social media is ever-changing, especially among teens who often are on the leading edge of this space. A new Pew Research Center survey of American teenagers ages 13 to 17 finds TikTok has rocketed in popularity since its North American debut several years ago and now is a top social media platform for teens among the platforms covered in this survey. Some 67% of teens say they ever use TikTok, with 16% of all teens saying they use it almost constantly. Meanwhile, the share of teens who say they use Facebook, a dominant social media platform among teens in the Center’s 2014-15 survey, has plummeted from 71% then to 32% today. YouTube tops the 2022 teen online landscape among the platforms covered in the Center’s new survey, as it is used by 95% of teens. TikTok is next on the list of platforms that were asked about in this survey (67%), followed by Instagram and Snapchat, which are both used by about six-in-ten teens. After those platforms come Facebook with 32% and smaller shares who use Twitter, Twitch, WhatsApp, Reddit and Tumblr. Changes in the social media landscape since 2014-15 extend beyond TikTok’s rise and Facebook’s fall. Growing shares of teens say they are using Instagram and Snapchat since then. Conversely, Twitter and Tumblr saw declining shares of teens who report using their platforms. And two of the platforms the Center tracked in the earlier survey – Vine and Google+ – no longer exist. There are some notable demographic differences in teens’ social media choices. For example, teen boys are more likely than teen girls to say they use YouTube, Twitch and Reddit, whereas teen girls are more likely than teen boys to use TikTok, Instagram and Snapchat. In addition, higher shares of Black and Hispanic teens report using TikTok, Instagram, Twitter and WhatsApp compared with White teens. This study also explores the frequency with which teens are on each of the top five online platforms: YouTube, TikTok, Instagram, Snapchat and Facebook. Fully 35% of teens say they are using at least one of them “almost constantly.” Teen TikTok and Snapchat users are particularly engaged with these platforms, followed by teen YouTube users in close pursuit. A quarter of teens who use Snapchat or TikTok say they use these apps almost constantly, and a fifth of teen YouTube users say the same. When looking at teens overall, 19% say they use YouTube almost constantly, 16% say this about TikTok, and 15% about Snapchat. When reflecting on the amount of time they spend on social media generally, a majority of U.S. teens (55%) say they spend about the right amount of time on these apps and sites, while about a third of teens (36%) say they spend too much time on social media. Just 8% of teens think they spend too little time on these platforms. Asked about the idea of giving up social media, 54% of teens say it would be at least somewhat hard to give it up, while 46% say it would be at least somewhat easy. Teen girls are more likely than teen boys to express it would be difficult to give up social media (58% vs. 49%). Conversely, a quarter of teen boys say giving up social media would be very easy, while 15% of teen girls say the same. Older teens also say they would have difficulty giving up social media. About six-in-ten teens ages 15 to 17 (58%) say giving up social media would be at least somewhat difficult to do. A smaller share of 13- to 14-year-olds (48%) think this would be difficult. Beyond just online platforms, the new survey finds that the vast majority of teens have access to digital devices, such as smartphones (95%), desktop or laptop computers (90%) and gaming consoles (80%). And the study shows there has been an uptick in daily teen internet users, from 92% in 2014-15 to 97% today. In addition, the share of teens who say they are online almost constantly has roughly doubled since 2014-15 (46% now and 24% then). These are some of the findings from an online survey of 1,316 teens conducted by the Pew Research Center from April 14 to May 4, 2022. More details about the findings on adoption and use of digital technologies by teens are covered below. Smartphones, desktop and laptop computers, and gaming consoles remain widely accessible to teens Since 2014-15, there has been a 22 percentage point rise in the share of teens who report having access to a smartphone (95% now and 73% then). While teens’ access to smartphones has increased over roughly the past eight years, their access to other digital technologies, such as desktop or laptop computers or gaming consoles, has remained statistically unchanged. The survey shows there are differences in access to these digital devices for certain groups. For instance, teens ages 15 to 17 (98%) are more likely to have access to a smartphone than their 13- to 14-year-old counterparts (91%). In addition, teen boys are 21 points more likely to say they have access to gaming consoles than teen girls – a pattern that has been reported in prior Center research. Access to computers and gaming consoles also differs by teens’ household income. U.S. teens living in households that make $75,000 or more annually are 12 points more likely to have access to gaming consoles and 15 points more likely to have access to a desktop or laptop computer than teens from households with incomes under $30,000. These gaps in teen computer and gaming console access are consistent with digital divides by household income the Center has observed in previous teen surveys.
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Read More »While 72% of U.S. teens say they have access to a smartphone, a computer and a gaming console at home, more affluent teens are particularly likely to have access to all three devices. Fully 76% of teens that live in households that make at least $75,000 a year say they have or have access to a smartphone, a gaming console and a desktop or laptop computer, compared with smaller shares of teens from households that make less than $30,000 or teens from households making $30,000 to $74,999 a year who say they have access to all three (60% and 69% of teens, respectively).
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Read More »Across these five platforms, 35% of all U.S. teens say they are on at least one of them almost constantly. While this is not a comprehensive rundown of all teens who use any kind of online platform almost constantly, this 35% of teens represent a group of relatively heavy platform users and they clearly have different views about their use of social media compared with those who say they use at least one of these platforms, though less often than “almost constantly.” Those findings are covered in a later section. Larger shares of Black and Hispanic teens say they are on TikTok, YouTube and Instagram almost constantly than White teens. For example, Black and Hispanic teens are roughly five times more likely than White teens to say they are on Instagram almost constantly. Hispanic teens are more likely to be frequent users of Snapchat than White or Black teens: 23% of Hispanic teens say they use this social media platform almost constantly, while 12% of White teens and 11% of Black teens say the same. There are no racial and ethnic differences in teens’ frequency of Facebook usage. Overall, Hispanic (47%) and Black teens (45%) are more likely than White teens (26%) to say they use at least one of these five online platforms almost constantly. Slight majorities of teens see the amount of time they spend on social media as about right and say it would be hard to give up As social media use has become a common part of many teens’ daily routine, the Center asked U.S. teens how they feel about the amount of time they are spending on social media. A slight majority (55%) say the amount of time they spend of social media is about right, and smaller shares say they spend too much time or too little time on these platforms. While a majority of teen boys and half of teen girls say they spend about the right amount of time on social media, this sentiment is more common among boys. Teen girls are more likely than their male counterparts to say they spend too much time on social media. In addition, White teens are more likely to see their time using social media as about right compared with Hispanic teens. Black teens do not differ from either group. This analysis also explored how teens who frequently use these platforms may feel about their time on them and how those feelings may differ from teens who use these sites and apps less frequently. To do this, two groups were constructed. The first group is the 35% of teens who say they use at least one of the five platforms this survey covered – YouTube, TikTok, Instagram, Snapchat or Facebook – almost constantly. The other group consists of teens who say they use these platforms but not as frequently – that is, they use at least one of these five platforms but use them less often than “almost constantly.” When asked how they feel about the time they spend on social media, 53% of teens who almost constantly use at least one of the platforms say they are on social media too much, while about three-in-ten teens (28%) who use at least one of these platforms but less often say the same. Teens who are almost constantly online – not just on social media – also stand out for saying they spend too much time on social media: 51% say they are on social media too much. By comparison, 26% of teens who are online several times a day say they are on social media too much. When reflecting on what it would be like to try to quit social media, teens are somewhat divided whether this would be easy or difficult. Some 54% of U.S. teens say it would be very (18%) or somewhat hard (35%) for them to give up social media. Conversely, 46% of teens say it would be at least somewhat easy for them to give up social media, with a fifth saying it would be very easy. Teenage girls are slightly more likely to say it would be hard to give up social media than teen boys (58% vs. 49%). A similar gap is seen between older and younger teens, with teens 15 to 17 years old being more likely than 13- and 14-year-olds to say it would be at least somewhat hard to give up social media. A majority of teens who use at least one of the platforms asked about in the survey “almost constantly” say it would be hard to give up social media, with 32% saying it would be very hard. Smaller shares of teens who use at least one of these online platforms but use them less often say the same. The teens who think they spend too much time on social media also report they would struggle to step back completely from it. Teens who say they spend too much time on social media are 36 percentage points more likely than teens who see their usage as about right to say giving up social media would be hard (78% vs. 42%). In fact, about three-in-ten teens who say they use social media too much (29%) say it would be very hard for them to give up social media. Conversely, a majority of teens who see their social media usage as about right (58%) say that it would be at least somewhat easy for them to give it up.
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